Are old Consumer Research Tactics Irrelevant now?

What’s the real impact of AI on company valuations?We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013. In this insightful conversation, Rachel shares:🔹 Where AI has already made its mark—and where the real growth is happening 🔹 Why financial metrics matter more than just “AI for the sake of AI” 🔹 How ChatGPT is reshaping marketing (hint: a new channel might be emergingDon’t miss the key takeaways from someone who's seen tech revolutions up close—from both the boardroom and the startup floor.

How can organizations embrace AI while maintaining a strong culture? Our long-time friend, Ed Slusser, shares his insights on preparing businesses for AI adoption. With experience spanning Saks Fifth Avenue, tech startups, Panera Bread, and Revlon, Ed offers a unique perspective on the evolving role of HR in this transformation.Here are some key takeaways from our conversation:🔹 AI’s Impact on Culture – How to design an organization ready for continuous change 🔹 The HR Business Partner Evolution – Adapting roles for AI-driven workplaces 🔹 Rethinking Employee Surveys & Roadmaps – Are annual surveys and 5-year plans still relevant?The future of HR is here. Are we ready? Let’s discuss! 👇

How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point. Here are some key takeaways:  ✅Split of retailer media dollars by Amazon, Walmart and other retailers ✅Emergence of marketplaces, and how brands can navigate different retailers ✅The new measurement possibilities on Amazon with extended look-back periods and more.

Paola Peretti, CEO of Lush Home Decor and former CDO at Moncler & Fresh, shares invaluable insights on adopting AI for business growth. If you're exploring AI for yourself or your company, this is a must-listen! Key Takeaways:✅ The evolving consumer journey in a hyper-connected world✅ Gaining organizational buy-in for AI & digital adoption✅ Understanding the true meaning of a content factory & how to build oneWe could have spoken with Paola for hours—her expertise is unmatched! 

Much has been said about managing the personal touch while scaling the services model. Glam Squad has found a way to create a cult following amongst an affluent audience delivering beauty services at your fingertips in top metropolitan cities. Meet David Goldweitz, the CEO of Glam Squad. Investment banker turned into entrepreneur. We discuss the following:- What it takes to create a modular business model for both stylists and consumers - Maintaining high standards for service at scale - Infusion AI in personal and professional tactics to drive efficiency

We sit down with David Rubin, the Chief Brand and Communications officer at the New York Times, (Wire cutter) to discuss how to manage authenticity, and credibility in times of mistrust and fast-paced change. We discuss the following: ✅ Emphasizing Quality Journalism as a Core Value ✅ Balancing Tradition with Modernization ✅The Role of Marketing in Supporting Journalism

Setting the stage for 2025 themes. Tune in to listen to our hosts Padma Hari and Oshiya Savur talk about the Transformation roadmap to 2030. With 2025 already shaking things up significantly, change is on everyone's mind. For any sized enterprise, it is critical to build and think about resiliency. Demand Generation, profit, and cost of goods are all up for the disruption in the highly volatile world that we live in.Key takeaways:✅ Macro trends and observations that will have a meaningful impact on the P&L ✅Most commonplace use case for Generative AI✅Consumer behavior shifts that reveal cross-category interdependencies

Level up! Geopolitical, and geoeconomic impacts on consumer & businesses Tune in to hear @Catherin Roggero-Lovisi, Ex-Ravlon, Christian Louboutin, L'oreal. Having worn many hats at senior levels in many companies, countries, and categories, Catherine brings to the table a very high-level narrative on the impact of politics and economics on business today and their implications for tomorrow. She synthesizes some very complex problems with such ease. Here's what we talk about : - Two new C's that impact consumer behavior - context & constraints - Where to invest now for a competitive advantage in 3-5 years?- Why focusing on consumer and customer needs is no longer enough for any business to future-proof themselves?

𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰?Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining. Here’s a quick snapshot of what we discussed:✅ Short, medium, and long-term applications of analyzing ratings and reviews✅ The role of AI agents in shaping go-to-market strategies✅ Predictions on combining influencer and consumer feedback for a more comprehensive understanding of product reviews.Don’t miss out on Gautam’s expert take on how the omni-shopping experience is redefining consumer insights! Enjoy the WH-THE-TECH!?! podcast! Listen here: https://wh-the-tech.com/#ConsumerInsights #AI #RatingsAndReviews #Innovation #whthetech!?!