Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders podcast

John O'Donnell, Founder, Johnnie-O – Up to Par: An iconic golf clothing brand blends 'east coast prep' with 'west coast cool' (Re-broadcast)

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As we continue working on some new episodes for you, enjoy this look back at our episode from September with John O'Donnell, the visionary founder behind the clothing brand, Johnnie-O.

Summary:
When John O'Donnell founded Johnnie-O in 2005, his goal was to create a brand that combined East Coast prep with West Coast surf culture. 20 years later, you'll find their surfer logo in golf pro-shops and menswear stores across the country.


Today, John joins us to share his incredible journey from being a walk-on on the UCLA golf team to founding one of America's most iconic golf brands.


We get into the origins of Johnnie-O, discuss the source of their customer loyalty, and talk about their impressive growth over the last two decades.


Highlights:

  • The opportunity John saw in 2005 (2:05)
  • John's midwest roots (4:46)
  • UCLA Golf team (5:50)
  • Johnnie-O's differentiation (6:45)
  • The origins of Johnnie-O (8:17)
  • Distribution (9:28)
  • Inflection point for the brand (10:28)
  • Marketing evolution (11:37)
  • Scale of growth (13:57)
  • Breaking into women's wear (16:30)
  • Avenues for growth (17:35)
  • Tariffs (18:30)
  • Outlook for Johnnie-O (20:27)
  • Competitive Landscape (22:15)
  • Lessons learned (23:13)


 

Links:

Johnnie-O LinkedIn

Johnnie-O Website

ICR LinkedIn

ICR Twitter

ICR Website


 

Feedback:

If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].


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