Inside the American Weather Enterprise Association

Guests: Doug Hilderbrand & Jennifer Sprague-HilderbrandWhen you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever.Chapters00:00 Introduction to the Weather Community03:04 Personal Journeys into Meteorology06:03 The American Weather Enterprise Association Explained07:56 The Importance of Economic Valuation in Weather13:16 Break 113:45 Building a Strong Foundation for the Future20:00 Advocacy and Engagement with Policymakers25:50 The Personal Dynamics of Building an Organization26:30 Break 232:02 Conclusion and Future DirectionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Dr. Russell SchneiderSpring may mean blooming flowers and warmer days, but for meteorologists, it means something else entirely: severe weather season is officially here. As we head into the months when thunderstorms sharpen, tornadoes spin up, and the atmosphere becomes anything but predictable, there’s one place every forecaster and weather enthusiast looks to: the Storm Prediction Center. Today, we’re joined by the Director of the SPC Dr. Russell Schneider, the person who helps oversee the outlooks, mesoscale discussions, and tornado and severe thunderstorm watches that millions depend on when the stakes are high. We’ll look back at what last season taught us, talk about what’s on the horizon for this year, explore how new tools — including emerging AI guidance — are shaping the forecasting landscape, and discuss the growing influence of storm chasers and open-access model data.Chapters00:00 Introduction to Severe Weather Season01:03 Dr. Russell Schneider's Journey to Meteorology04:42 Understanding the Storm Prediction Center (SPC)10:17 Reflections on the 2025 Severe Weather Season11:54 Break 112:38 Shifts in Tornado Activity and Trends15:54 The Spectrum of Severe Weather Hazards22:08 Preparing for the 2026 Severe Weather Season25:20 Break 225:49 Innovations in Weather Forecasting Technology30:01 Communicating Weather Risks Effectively33:53 The Role of Storm Chasers and Social MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Ryan Hall When severe weather is on the horizon, many people turn to their local meteorologist—but millions are heading to YouTube to get the latest from Ryan Hall, Y’all. With his signature down-to-earth style and real-time, no-nonsense weather coverage, Ryan has built one of the most popular and trusted weather communities online. But what’s it really like to cover major weather events on social media’s biggest stage? How does he balance entertainment with accuracy? And where does he see weather communication heading next? Today on Weather Geeks, we’re pulling back the curtain with Ryan Hall himself. From storm-chasing stories to the power of digital weather, we’re diving into how one YouTuber is changing the way we watch the skies.Chapters00:00 Introduction to Ryan Hall, Y'all02:57 Ryan's Journey into Weather06:07 The Rise of Ryan Hall, Y'all08:49 Transitioning from Traditional Media to Digital11:15 The Evolution of Weather Communication14:37 Building a Community and the Y'all Squad17:12 The Role of Teamwork in Content Creation20:27 Navigating Severe Weather Coverage23:26 Addressing Misinformation in Weather Reporting26:25 The Impact of AI on Weather Communication29:26 Advice for Aspiring Weather YouTubersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Dr. Alexander Gates, Rutgers University - NewarkWeather doesn’t just shape our daily plans — sometimes, it shapes the course of history. From floods that altered empires to storms that changed the outcome of wars, extreme weather has quietly (and sometimes violently) rewritten the human story. Today, we’re joined by Dr. Alexander Gates, professor at Rutgers University–Newark and author of the upcoming book Wicked Weather. In it, he explores the natural disasters that didn’t just make headlines, but changed societies, politics, and the world as we know it. In this episode, we’ll talk about the historical storms, droughts, and disasters that left lasting marks on civilization, what those events teach us about risk and resilience, and why understanding the past may be one of our best tools for preparing for the future.Chapters00:00 - Introduction: Weather's historical influence on civilizations00:32 - Dr. Gates’ background & inspiration for Wicked Weather01:06 - How natural disasters shape human societies03:29 - The significance of weather-related events like hurricanes, volcanoes, and earthquakes06:37 - Most impactful natural disasters in history07:30 - Volcanoes from 536-540 AD changing the global climate09:24 - The hurricane that helped end the American Revolution11:06 - Human decisions impacting disaster resilience11:40 - Break 111:42 - Building resilience: lessons from historical events13:19 - Climate change’s role in intensifying weather extremes16:16 - Lessons from historical weather disasters on modern emergency preparedness17:37 - How different types of disasters prompt societal change20:44 - Responses to weather-related disasters in different countries23:31 - Break 223:33 - The importance of societal response and adaptation28:04 - The science behind storms and the importance of understanding natural causes29:28 - Final reflections: societal resilience and future preparednessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Dr. Younes Alila, University of British ColumbiaFloods are some of the most devastating natural disasters on Earth—washing away homes, reshaping landscapes, and testing the limits of our infrastructure. But what if the way we measure and plan for floods is decades out of date? A new study out of the University of British Columbia led by Dr. Younes Alila reveals that the so-called “100-year flood” may now be striking every 10 years or less across parts of British Columbia. Dr. Alila joins us to unpack how land-use changes, deforestation, and a warming climate are amplifying flood frequency, why natural features like wetlands and forests are key to protection, and what communities can do to adapt.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Dr. Marcus Williams, Research MeteorologistWildfire is one of the most complex weather-driven hazards we face — shaped by wind, terrain, fuel, and timing, where the forecast isn’t just about what happens next, but about keeping people safe in real time. Behind every major fire response and every carefully planned prescribed burn is a team of scientists working to understand those conditions down to the finest detail. Today, we’re joined by Dr. Marcus Williams, a research meteorologist with the U.S. Forest Service whose work sits at the intersection of science, operations, and on-the-ground decision-making. We’ll talk about what it takes to provide weather support during major California fires, why prescribed fire depends so heavily on getting the forecast right, and how USFS research is shaping the future of fire weather forecasting.Chapters00:00 Introduction to Wildfire and Meteorology00:51 Marcus Williams: Journey to Meteorology04:58 Role of Meteorologists in the US Forest Service07:46 Experiences in Wildfire Deployment10:52 Understanding Prescribed Fires12:33 Break 112:40 Meteorological Tools in Prescribed Fires15:32 Challenges in Fire Management18:14 Weather Modeling and Its Applications21:09 Break 221:40 Leadership and Mentorship in Meteorology25:46 Future of Meteorology in Fire ManagementSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Matthew CappucciIf you’ve ever watched a weather forecast and thought, “Wow, that meteorologist has way more energy than the atmosphere itself,” there’s a good chance you were watching Matthew Cappucci. He’s a scientist, a storyteller, a storm chaser, an author, a communicator who somehow manages to make jet streaks sound exciting — and now he’s back on the show! Today, we’re talking to Matthew about how he brings weather to life across TV, print, social media, and whatever platform he conquers next. We’ll chat about the state of weather communication in the age of algorithms, how he cuts through the noise without losing the science, and where he thinks the industry is headed as our storms — and our conversations — keep evolving.Chapters00:00 Introduction to Matthew Cappucci03:02 Matthew's Journey into Meteorology05:51 Creating Engaging Weather Content08:48 The Impact of Social Media on Weather Communication11:48 Challenges in Weather Forecasting14:59 Navigating the Noise in Weather Communication18:04 The Role of Meteorologists in the Digital Age21:01 Future of Weather Communication23:49 Closing Thoughts and ReflectionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Dr. Wallace Hogsett, Science & Operations Officer at the NHCEvery hurricane season tells a story — not just through the storms that form, but through the forecasts that guide us. And once the season ends, the real detective work begins: Which models nailed the track? Which ones struggled with intensity? And what did we learn that will help us prepare for the next big storm? Joining us today is Dr. Wallace Hogsett from the National Hurricane Center, one of the experts who turns those post-season numbers into meaningful insight. We’ll break down the verification results from the 2025 season, explore how models are improving — and where they’re not — and talk about the growing influence of AI-based forecasting tools. It’s a behind-the-scenes look at the scorecard that shapes the future of hurricane prediction, straight from the people who know the models best.Chapters00:00 Introduction to Hurricane Forecasting01:00 Dr. Hogsett's Journey in Meteorology05:01 Understanding Verification in Hurricane Forecasting07:12 AI's Impact on Hurricane Prediction13:47 Break 114:13 Rapid Intensification and Forecasting Tools17:41 Incorporating AI Models into Forecasting30:29 Break 230:31 Communication and Uncertainty in Weather Forecasting39:53 Looking Ahead: The Future of Hurricane PredictionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: Samira Davis, United Cajun NavyWhen disaster strikes, it’s often the people on the ground — not the headlines — who make the biggest difference. During Hurricane Florence, while historic floods swallowed neighborhoods across the Carolinas, Samira Davis was among those who stepped up. As a volunteer with the United Cajun Navy, she helped coordinate relief for families, pets, and even horses — filling the gaps between official response and human need. In this episode, we hear her firsthand account of what it’s like to navigate chaos and compassion side by side, the lessons she’s carried from that experience, and how grassroots responders are reshaping what disaster recovery looks like.CHAPTERS00:00 The Human Impact of Disaster Response03:03 Becoming a Weather Geek: Personal Journeys06:16 The Role of Grassroots Organizations in Disaster Relief09:02 The United Cajun Navy: A New Era of Response11:55 Navigating Challenges in Disaster Recovery14:46 BREAK 114:54 The Importance of Preparedness and Community18:06 Animal Rescue in Disaster Situations21:09 The Long-Term Effects of Natural Disasters23:56 Getting Involved: How to Help27:04 The Power of Community and Collaboration27:40 BREAK 200:27:41 Real Estate Lessons from Disasters00:31:28 Collective Action and Preparedness00:34:54 Evolving Strategies in Disaster Relief00:37:12 Conclusion and Call to ActionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest: James Spann, Chief Meteorologist & Founder of the Alabama Weather NetworkWhen it comes to weather, few names carry the respect, trust, and authority of James Spann. For decades, he’s been the steady voice that Alabamians turn to when the sky turns dark — part scientist, part storyteller, and always a servant to his community. But beyond the green screen, James has become a powerful advocate for local weather, founding the Alabama Weather Network to bring hyper-local, science-based forecasting back to the people who need it most. Today, we talk with James about how the weather and media industries have evolved, why social science is now at the heart of saving lives, and how meteorologists can stay grounded in service even as technology and the atmosphere continue to change.Chapters00:00 The Journey of James Spann: A Weather Legend11:38 The Evolution of Weather Broadcasting17:30 The Impact of Social Media on Weather Communication18:16 BREAK 119:07 The Power of Social Media in Weather Reporting21:13 Launching the Alabama Weather Network25:14 Innovating Weather Coverage for the Next Generation29:56 BREAK 230:01 The Importance of Hyperlocal Weather Reporting39:22 A Commitment to Community and Future GenerationsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.