
Goal Mapping: The Step-by-Step Path to Achieving What Matters with Brian Mayne
Key Topics Covered:
1. Why Goal Setting Often Fails (and What’s Really Driving You)
- Everything you do day to day is largely driven by your subconscious mind.
- If you don’t set a clear goal, your subconscious will follow your dominant thought, which can lead to drift or self sabotage.
- The difference between achievers and non achievers is often whether they have a system for setting goals in a powerful way.
2. Brian Main’s Story and the Origins of Goal Mapping
- Brian grew up in a travelling funfair family, left school before 13, had dyslexia, and couldn’t read or write properly.
- After the family business collapsed, he faced repossession, major debt, and a very dark period personally.
- Personal development and goal setting became life changing, leading to the creation of Goal Mapping and a global coaching network.
3. Why Words and Pictures Work Better Than Words Alone
- The subconscious pays far more attention to images than to repeated written statements.
- Goal mapping combines clarity and precision (words) with subconscious impact (pictures).
- Brian explains why vision boards often fail: they may have pictures, but lack words, timelines, plans, and structure.
4. The Seven-Step Goal Mapping Process
- Dream: create a clear picture of success
- Priority: choose the main focus
- What: define the goals (often five on one map)
- Why: identify emotional reasons that keep you in the game
- When: set start and target dates
- How: map the key steps along the timeline
- Who: identify support and the qualities you must embody (for example “I am focused”)
5. Daily Review, Brain States, and Making Goals “Stick”
- Brian recommends reviewing your map daily, ideally in the first hour after waking.
- This is when your brain is in alpha rhythm, with a much stronger connection to the subconscious.
- Reviewing daily for around 30 days helps form new neural connections and beliefs (brain cells that fire together, wire together).
6. How to Write Goals So Your Subconscious Understands Them
- Avoid negative goals like “I don’t want debt” or “I lose 15kg” because the subconscious struggles with “don’t” and abstract negatives.
- Write goals as affirmations: personal, positive, present tense
- Examples: “I feel fantastic and free at 88kg” or “I am mortgage free”.
7. Financial Goals: Getting Specific and Finding Your Number
- Financial freedom goals need a number, not vague phrases like “I’m abundant”.
- WealthBuilders’ approach: design your perfect year, price it up, then divide by 12 to estimate your monthly recurring income target.
- The number can evolve, but having a destination helps you measure the gap and build a plan.
Actionable Takeaways:
- Use a system, not willpower: goal achievement improves when the goal is set clearly and reviewed consistently.
- Combine words and pictures to speak to both your logical mind and subconscious mind.
- Review your goal map daily, ideally in the first hour after waking, for at least 30 days.
- Write goals in personal, positive, present tense and focus on what you want, not what you don’t want.
- For financial goals, pick a specific number based on the lifestyle you want, then build a plan around it.
Resources & Next Steps
- Goal Mapping: Create a free goal map
- Download our FREE Pensions and Inheritance Tax Guide
- WealthBuilders Membership: Free access to guides, webinars, and community
Connect with Us:
Listen on Spotify, Apple Podcasts, YouTube, and all major platforms.
Next Steps On Your WealthBuilding Journey:
- Join the WealthBuilders Facebook Community
- Schedule a 1:1 call with one of our team
- Become a member of WealthBuilders
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