This Forgotten 1916 Book Is Better Than Harvard Business School: Rory Sutherland

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... (https://www.youtube.com/watch?v=N6TtHFqCkA8) WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.

Rory Sutherland reveals the one £4 book from 1916 that he says is “better than Harvard Business Review.” The book - Obvious Adams by Robert Updegraff holds timeless lessons on creativity, perception, and why obvious ideas often change everything. In this clip, Rory explains why modern marketers rely too much on data, models, and metrics and not enough on human psychology. Obvious Adams reminds us that the most effective ideas are often so simple they’re ignored. He connects the dots between creativity, behavioral science, and business success, showing how the best marketing isn’t about algorithms or efficiency, but about noticing what everyone else overlooks. Whether you’re a marketer, entrepreneur, or creative thinker, this story will change how you see “obvious” ideas forever. What’s your “Obvious Adams” moment? Share it in the comments below. Subscribe for more Rory Sutherland insights on creativity, behavioral economics, and brand strategy.

Buy Our Book: https://amzn.eu/d/4L2iZYn Ever wondered what really happens behind the scenes of BBC’s Dragon’s Den? In this exclusive throwback clip, Piers Linney - entrepreneur, investor, and former Dragon, opens up about his time on the show, how we was approached and the fame that followed. From secret filming details and real business negotiations to lessons about success, resilience, and the future of entrepreneurship, this is a side of Piers Linney you’ve never seen before. In this clip: How Piers Linney was chosen to be a Dragon What the cameras never showed on TV The truth about startup pitches and deals How AI is transforming business and investment today What advice he’d give to the next generation of entrepreneurs About Piers Linney: Piers Linney is a British entrepreneur, investor, and former Dragon on BBC’s Dragon’s Den. He’s known for his work in technology, finance, and promoting diversity in business and now he’s exploring how AI will redefine the future of work and opportunity. Drop a comment below Would AI make a better Dragon than humans? Subscribe for more conversations with entrepreneurs, innovators, and thinkers shaping the future of business.

Buy our book! https://amzn.eu/d/emoA01V Can one tiny habit actually rewire your brain? Neuroscientist and Ness Labs founder Anne-Laure Le Cunff says yes, but not the way you think. In this episode of the We Have A Meeting Podcast, Anne-Laure reveals the neuroscience behind tiny experiments: small, low-pressure changes that train your brain to take action, build confidence, and escape perfectionism. She shares how overthinking blocks progress, why our “maximalist brain” loves big goals, and how curiosity - not willpower fuels long-term growth. If you’ve ever felt stuck between planning and doing, this episode will show you how neuroscience can help you think better, act faster, and live more intentionally. Subscribe for more conversations that leave you wanting more. #AnneLaureLeCunff #Neuroscience #TinyHabits #Mindset #SelfImprovement #Overthinking #Productivity #WeHaveAMeetingPodcast

Buy our book! https://amzn.eu/d/emoA01V What if the secret to progress wasn’t thinking harder, but experimenting smaller? In this sneak peek from the We Have A Meeting Podcast, neuroscientist and founder of Ness Labs Anne-Laure Le Cunff shares how to escape the trap of overthinking and perfectionism by treating your life like a series of tiny experiments. Anne-Laure explains why ambitious people often get stuck in their heads, how to build momentum through action, and what happens when you let go of the need to “get it right.” 00:00 - Why ambitious people overthink 00:40 - “Stop thinking about it. Start experimenting.” 02:15 - Why small experiments work 03:40 - The “maximalist brain” trap 04:30 - Learning what’s truly for you “You’re not aiming to succeed — you’re aiming to learn.” Watch the full episode soon on We Have A Meeting Podcast and learn how neuroscience, curiosity, and self-awareness can help you think better, live better, and redefine success. Follow Anne-Laure Le Cunff: https://anne-laure.net/ https://nesslabs.com/ Tiny Experiments Book: https://amzn.eu/d/fhq7138

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial • Client Testimonial: Luke Dash, CEO of ISMS... (https://www.youtube.com/watch?v=N6TtHFqCkA8) WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.

Buy our book! https://amzn.eu/d/507GFzt Charlene Douglas, relationship and psychosexual therapist from Married at First Sight UK, joins us to unpack what really keeps love and intimacy alive. In this throwback video from our full conversation with Charlene Douglas, she explains: • Why arguments and avoidance are early warning signs • Why it’s never just in the bedroom • What men and women misunderstand about foreplay • How she helps couples on Married at First Sight UK find real connection Watch the full episode here: https://www.youtube.com/watch?v=UA6EkO4C7d8 Subscribe for more conversations with the experts from MAFS UK and beyond. #MAFSUK #CharleneDouglas #MarriedAtFirstSightUK #RelationshipAdvice #SexTherapist #RelationshipExpert #MAFS2025 #LoveAndConnection #MAFSUKClips #CharleneDouglasMAFS

Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren’t shrinking - they’re polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory’s thoughts on advertising as a force for good Whether you’re a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory’s thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.

Rory Sutherland shares mind-blowing insights on why the “boring” parts of life, like suburbia, YouTube tutorials, and everyday marketing that might actually be secretly brilliant. In this sneak peek from the full podcast, Rory breaks down how psychology, perception, and creativity shape the way we value things, and why logic alone can’t explain what people really want. Watch the full episode soon for more from Rory Sutherland on marketing, human behavior, and why the world runs on irrational ideas. Subscribe for more conversations on psychology, business, and creativity. Follow the podcast on Spotify & Apple Podcasts - coming soon! #RorySutherland #Marketing #Psychology #Podcast

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ================================== 🚀 Subscribe for more WHAM content! 💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6I... 👉 Apple Music https://podcasts.apple.com/gb/podcast... 👉Amazon https://music.amazon.com/podcasts/75d... NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 💥 Client Testimonial    • Client Testimonial: Luke Dash, CEO of ISMS...   WHO ARE WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch! WHAT DOES WHAM DO? Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve. The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated.