Southwest’s LUV Lost

Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs.Yet longtime customers are walking away angry.In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years.The question at the center of the conversation:How can a brand be winning financially while simultaneously losing its best customers?From controversial assigned seating to unpopular baggage fees to the triggering “Boarding Royale” Super Bowl campaign, we analyze how strategic shifts have taken the most beloved airline identity in America off course for many consumers.What We Cover1️⃣ The Core Problem: Financial Success vs Brand EquitySouthwest reported record revenue, yet load factors are decliningLoyal flyers publicly declaring they are leavingThe emotional equity of “We’re all in this together” is erodingThe danger of extracting more revenue per customer while shrinking the customer baseRene explains how this mirrors classic Wall Street optimization: maximize short-term revenue, risk long-term brand health.2️⃣ The Boarding Royale BackfireSouthwest’s Super Bowl ad mocked its former open seating model.Instead of feeling like a self-aware evolution, customers felt:BelittledGaslitReduced to the punchlineRene breaks down why making your most loyal customers the joke is a strategic miscalculation.3️⃣ Hierarchy Changes BehaviorReferencing research from Harvard Business School and the University of Toronto, Rene highlights how:Class distinctions increase conflictIntroducing hierarchy shifts employee roles from hosts to refereesSouthwest’s once-democratic seating model helped create communityWhen tiered seating and baggage fees entered the picture, the cultural dynamic shifted.4️⃣ Internal Culture RiskSouthwest’s frontline employees have historically been its greatest asset:HumorWarmthHuman connectionBut layoffs, operational constraints, and policy changes are altering that culture.The episode explores whether internal friction could accelerate brand decline faster than customer dissatisfaction alone.5️⃣ What Should Southwest Do?Rene proposes a bold alternative:A Dual-Brand StrategyModeled after Qantas and Jetstar:Preserve Southwest as a high-trust, economy-focused domestic brandLaunch a separate premium or long-haul sub-brandProtect the emotional equity instead of diluting itOther ideas discussed:Restore fee transparencyRecommit to “Bags Fly Free”Monetize passenger engagement through paid brand research partnershipsRe-empower employees as ambassadors rather than enforcersSubscribe for more deep dives where we fix big business problems with fresh perspectives.Rene Huey-Liptonhttps://www.linkedin.com/in/hueylipton/• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For generations, a bite of a Reese’s Peanut Butter Cup meant one thing:Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different.In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention.Brad and others are upset about the current quality of Reese’s products under Hershey’s control, pointing to a shift in taste and either proven or alleged ingredient swaps. Emotions are high - people love Reese’s. They want real answers.This isn’t just about candy.It’s about trust, heritage, and a beloved company at a cultural tension point with its best customers.What Sparked the Controversy?Brad published an open letter to Hershey’s on LinkedIn calling out what he and many consumers observed:Certain varieties no longer list milk chocolateSome now use “chocolate candy,” “chocolatey coating,” or compound coatingPeanut butter replaced in some products with “peanut butter creme”Ingredient changes implemented quietly, without announcementWhile The Hershey Company has publicly stated that core ingredients have not changed, consumers began comparing labels and conducting side-by-side taste tests online.The consumer pushback and Hershey’s response quickly went viral, drawing attention from major media outlets and even commentary from MrBeast while promoting his own line of Feastibles.A Powerful Quote from Brad“They’re stooping for pennies and passing up dollars.”Subscribe for more deep dives where we fix big business problems with fresh perspectives.Brad Reesehttps://www.linkedin.com/in/bradreesecom/• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tipping used to be simple: good service meant leaving something extra. These days, tips seem like mandatory surcharges, and customers are fed up. In this episode, Aaron and Melissa unpack the growing cultural frustration around “tipflation” and why it’s becoming an increasing pressure point for all involved. We debate who really bears the cost in today’s hospitality economy and look at this from all sides. Joining us is expert restaurant consultant Mark Moeller, founder of the consulting firm The Recipe of Success, who brings over four decades of experience in restaurant operations and turnaround.Together with Mark, we examine rising labor costs, the psychology of paying, fee transparency, and how to make practices around tipping more sustainable and digestible.Practical TakeawaysFor Consumers:● Consider tipping after service is complete● Speak with management before leaving damaging reviews● Recognize tipping is tied to systemic wage structuresFor Operators:● Prioritize price and fee transparency● Use POS data to fairly allocate tip pools● Invest in training to justify value perception● Avoid arbitrary surcharges that erode trustThe “Fix” (At Least for Now)The group proposes:● Transparent pricing models● Reduced reliance on hidden fees● Introduce enticing customer rewards that reinforce tipping behavior● Continual experimentation with patience and grace on all sides● Industry-wide creativity and collaborationThere is no overnight solution. But thoughtful policy adjustments, communication, and empathy between operators, staff, and customers may reduce friction.Guest SpotlightMark MoellerFounder, The Recipe of Success National restaurant consulting firm specializing in operations, training, and financial analysisWebsite: recipeofsuccess.comEnjoyed the Episode?Instead of tipping the hosts, leave a five-star review on your favorite podcast platform. And if you're listening from a restaurant or coffee shop, consider showing appreciation to the team serving you.Subscribe for more deep dives where we fix big business problems with fresh perspectives.Mark Moellerhttps://www.linkedin.com/in/therecipeofsuccess/Mark's website: https://recipeofsuccess.com• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever.So what’s going on?In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems we add, the less time we seem to get back. Instead of blaming the technology, we dig into the real blockers—governance gaps, cultural resistance, change management failures, rising expectations, and leadership blind spots that prevent automation from delivering the relief it promises.This isn’t an anti-AI episode. It’s a pro-leadership one.About Our GuestSteve Ferman is a tech executive, AI strategist, and certified Scaling Up business coach with over 40 years of experience building, scaling, buying, and selling technology companies. Learn more: https://4pillarcoach.comKey Topics & TakeawaysWhy automation isn’t a tech problem — it’s an operations problemAI sprawl and shadow AI inside organizationsThe danger of implementing tools without governance or guardrailsWhy efficiency gains often lead to raised quotas, not reduced workloadThe “walled garden trap” and siloed automation effortsHow automation quietly shifts burden upstream and creates hidden burnoutWhy layoffs blamed on AI increase fear and stall adoptionThe cultural gap between automation promise and employee experienceThe need for executive alignment before tool selectionWhy adoption requires enablement, not just software licensesThe Core InsightAutomation is not failing.Leadership strategy is.Companies often start with the solution — buying the newest AI tool — instead of identifying the operational bottlenecks they actually need to solve. Without executive buy-in, guardrails, and employee engagement, automation simply becomes another layer of work.And when time is saved?Organizations often fill it immediately with more output expectations, reinforcing the productivity paradox instead of relieving it.Strategic Fixes Proposed1️⃣ Start with Operations, Not SoftwareAI should solve clearly defined operational friction, not chase trends. Diagnose before you deploy.2️⃣ Build Governance EarlyCreate AI councils, guardrails, usage policies, and clear expectations. Avoid AI sprawl.3️⃣ Ask Employees First“What are two tasks you hate doing?”Automate those first to build trust and momentum.4️⃣ Protect Reclaimed TimeHard-code reclaimed hours into the operating model.Allocate portions to:InnovationUpskillingStrategic thinkingReduced workload5️⃣ Redefine ProductivityMore output is not always better output.Innovation, morale, and long-term sustainability matter.6️⃣ Treat AI Like a New ColleagueOnboard it. Train around it. Clarify when human judgment overrides automation.7️⃣ Keep Humans in the LoopAI lacks empathy, emotional intelligence, and true reasoning.The human element remains essential.Who This Episode Is ForExecutives implementing AI initiativesHR and People & Culture leadersFounders and startup operatorsTechnology and operations leadersAnyone feeling busier despite automationThe Big Question This Episode AnswersIs automation actually freeing us, or are we just running faster on the same wheel?Final TakeAutomation can absolutely give us time back.But only if leaders resist the temptation to immediately reinvest every reclaimed minute into higher output expectations.The real opportunity isn’t just efficiency.It’s reinvention.If done right, automation shifts work from execution to strategy, from repetition to creativity, from burnout to innovation.But that shift requires intentional leadership, cultural clarity, and guardrails.Otherwise, we're stuck with the burden of knowing we'll never catch up, no matter how many time-saving tools we add.Subscribe for more deep dives where we fix big business problems with fresh perspectives.Steve Ferman: https://www.linkedin.com/company/4-pillar-coach/ • Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention.In this episode, the panel tackles the real question behind the hype:Do Super Bowl commercials actually work, or are brands gambling millions on a flashy coin flip?To answer this question, we're joined by featured guests and ad agency experts Anaka Kobzev (main episode and included post-show) and Amelea Renshaw (post-show) who have both been instrumental in shaping Super Bowl campaigns, among other things:- Anaka has led global communications for legendary agencies like McCann and TBWA and is Founder and Principal of Through Line Advisory, helping brands to elevate their visibility through strategic communications and content.- Amelea is Head of Strategy at Lucky Generals NY, spearheading brand positioning, award-winning creative campaigns, and comms thinking for brands such as Universal (with a 2026 ad spot), Ally, Google, Peloton, Pinterest, and Girls Who Code.Recorded in two parts, the episode opens with a pre-game breakdown, where the panel evaluates the economics, risks, and strategic rationale behind Super Bowl advertising. After the game, the conversation continues with a bonus after-show, analyzing what actually aired, which ads cut through, which ones missed, and what patterns emerged across categories like AI, finance, health, food and beverage.With perspectives from brand strategy, communications leadership, and deep agency experience, the group goes beyond “Was it funny?” and instead evaluates ROI, readiness, cultural fit, and long-term brand impact.Key Topics & TakeawaysWhy Super Bowl ads now cost 2–3× more than a decade agoThe difference between awareness, engagement, and actual business impactWhen Super Bowl ads amplify strength vs expose weaknessWhy creative misalignment can erase millions in valueThe danger of confusing celebrity recognition with brand recallHow layoffs, market timing, and internal morale affect ad perceptionWhy some brands win with one ad and others disappear entirelyThe rise of AI, health, and fintech themes in this year’s gameHow pre-game leaks and post-game amplification now matter as much as game nightStrategic Frameworks DiscussedReadiness Test: If your operations can’t handle the spike, don’t buy the spotLifecycle Fit: Super Bowl ads work best at inflection points, not desperation momentsCreative Discipline: Entertainment alone is not strategyBefore / During / After: The ad is the spark, not the fireInternal Alignment: Employees must understand the “why,” not just see the spendCultural Context: Tone matters as much as messageWho This Episode Is ForCMOs and brand leadersMarketing and communications executivesAgency strategists and creativesFounders considering big-budget awareness playsAnyone curious why some Super Bowl ads become legendary and others become memesThe Big Question This Episode AnswersIs a Super Bowl commercial a smart investment or a very expensive ego play?Final TakeSuper Bowl commercials can work, but only when the entire business is ready to support the moment. Without operational strength, creative clarity, and strategic intent, the biggest stage in advertising doesn’t save brands, it exposes them.The real win isn’t airtime.It’s alignment, execution, and what happens after the confetti settles.Main PanelAaron WolpoffMelissa EatonChino NnadiAnaka Kobzev (Special Guest)Anaka's LinkedIn: https://www.linkedin.com/in/anakakobzev/Bonus After-Show Panel(Post-game analysis only)Aaron WolpoffMelissa EatonAnaka Kobzev (Special Guest)Amelea Renshaw (Special Guest)Amelea's LinkedIn: https://www.linkedin.com/in/amelearenshaw/Subscribe for more deep dives where we fix big business problems with fresh perspectives.• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation, and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat.In this episode, we unpack The Pinterest Paradox. Can a platform built on slow inspiration successfully pivot to fast commerce without breaking user trust? Pinterest is laying off staff, cutting costs, investing heavily in AI, and pushing aggressively into e-commerce. With TikTok Shop, Amazon, and Instagram all competing for attention and dollars, Pinterest is betting that inspiration should lead directly to purchase.Joined by Leon Lin, former Head of Discovery Product at Pinterest and current CEO of 1stCollab, we go inside how Pinterest’s algorithms actually worked and why monetization is harder than it looks.We explore:Browsing vs buying and where Pinterest truly belongsWhen monetization feels helpful vs exploitativeWhy affiliate links and sponsored content can break authenticityHow timing and intent matter more than ad volumeWhy small and local businesses are Pinterest’s biggest opportunityInspo Mode vs Shop Mode as a potential product fixHow Pinterest can evolve without losing its soulThis is not an anti-commerce conversation. Pinterest is a business. But the real question is whether platforms can monetize without alienating the very users who made them valuable in the first place.If Pinterest gets this right, it doesn’t just become another shopping app.It becomes the most trusted bridge between imagination and action.Subscribe for more deep dives where we fix big business problems with fresh perspectives.• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences.In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary.The conversation explores the deep tension between imagination vs instruction, open-ended creativity vs rigid build-by-numbers kits, and long-term cultural pipeline vs short-term revenue growth. With declining birth rates, rising screen time, and changing childhood behavior, LEGO is navigating a radically different world than the one it helped shape.The group debates whether LEGO is slowly turning from a system of play into a premium model-building brand and what that means for future generations of builders.Key Topics & TakeawaysWhy adult collectors now make up ~25–30% of the toy marketHow LEGO’s “Adults Welcome” strategy and 18+ sets changed the brandThe shift from imaginative play to instruction-following constructionWhy modern LEGO sets leave less room for creative reinterpretationThe impact of screens, media, and IP on how kids play todayDeclining birth rates and what that means for toy company pipelinesThe difference between “paint by numbers” and a blank canvasWhy nostalgia is powerful but not a long-term growth strategyHow LEGO risks losing the next generation of buildersThe hidden danger of optimizing only for adult moneyThe Strategic TensionIs LEGO still teaching kids how to imagine… or mostly teaching them how to follow instructions?The panel argues that LEGO is not wrong to pursue adults and licensed IP. The real risk is over-indexing on precision, perfection, and display pieces at the cost of the messy, experimental, imaginative play that originally made LEGO magical.The Big Fix ProposedA “LEGO for Life” ecosystem, including:A subscription-based building journey that grows with the childAn “Anything Box” starter kit with no instructions, just imaginationAge-and-stage based kits that evolve from free play → STEM → advanced buildsA community layer where kids and families share creations and challengesA “Pass the Brick” system for reused bricks to improve accessibilityClear separation between:Kid-first creative play LEGOAdult premium collectible LEGOThe goal:Use adult profits to subsidize kid-first innovation and rebuild the long-term pipeline of LEGO fans.The Big Question This Episode AnswersIs LEGO building the future of imagination, or just really expensive shelf art?Final TakeLEGO doesn’t have an adult problem.It has a pipeline problem.The brand must protect the emotional and creative experiences that make people become adult LEGO fans in the first place, or the nostalgia engine eventually runs dry.PanelAaron WolpoffMelissa EatonChino NnadiGuestLeo Battersby Former Mattel executive and co-founder of Mattel Creations, the adult collectibles business that scaled from zero to $110M. Currently founder of Midnight Rally Club and VP of Brand Creative at Fluid Logic.Subscribe for more deep dives where we fix big business problems with fresh perspectives.• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Season 3 kicks off with a timely and culture-shifting question: Is Dry January actually good for business, or is it a self-inflicted economic slowdown?Every January, millions of people across the U.S. and the world voluntarily press pause on alcohol. What started as a small UK health initiative has become a global behavioral shift, with nearly 1 in 5 adults now participating and overall alcohol consumption at its lowest level in nearly 90 years.But this is not just a personal wellness trend. It’s a market disruption.In this episode, our panel explores how Dry January impacts bars, restaurants, beverage brands, corporate culture, and consumer behavior. We break down whether this movement is just a temporary reset that snaps back in February or a signal of a much deeper shift toward mindful consumption, wellness, and long-term habit change.From inventory planning and staffing challenges to the rise of non-alcoholic beverages, sober-curious culture, and experience-driven hospitality, the conversation reframes Dry January as not just a month, but a strategic testing ground for the future of food, beverage, and social culture.Key Topics & TakeawaysWhy alcohol consumption is at a 90-year low and what that signalsIs Dry January a meaningful reset or just behavioral whiplash?The business impact of 20% of customers disappearing for a monthHow Gen Z and wellness culture are reshaping social drinking normsWhy “mindful consumption” is becoming mainstreamThe rise of non-alcoholic, zero-proof, and better-for-you beveragesHow bars and restaurants should rethink menus, experiences, and inventoryUsing January as an R&D lab instead of a dead monthCorporate culture, team bonding, and moving beyond “happy hour culture”The danger of over-indexing on one month instead of building evergreen optionsStrategic Business Ideas ExploredTreating Dry January as a season, not a stuntDesigning non-alcoholic experiences that feel premium, not like an afterthoughtUsing January to test new menus, pairings, formats, and partnershipsDiversifying revenue beyond alcohol without alienating core customersReframing internal culture toward wellness, inclusion, and balanceBuilding experiences around activities, not just drinkingAvoiding the January 1st / January 30th consumer behavior whiplashWho This Episode Is ForConsumer brand marketers and strategistsOperators dealing with seasonality and demand swingsHR and culture leaders rethinking workplace social normsFood & beverage brand leadersBar, restaurant, and hospitality ownersAnyone interested in how wellness trends reshape entire industriesThe Big Question This Episode AnswersIs Dry January something businesses should fight, ignore, or design for?Final TakeDry January is not the problem.Ignoring the long-term shift in consumer behavior is.Subscribe for more deep dives where we fix big business problems with fresh perspectives.• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.What’s the actual value of “fixing” a struggling company?Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.Expect insights on:Why Southwest’s baggage fees could still work without killing loyalty?How Party City could have survived with community-driven retail?What Jaguar missed in its EV pivot and how to reclaim brand trust?This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.Listen, learn, and maybe rethink how YOU approach business pivots.We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains.Chapters0:00 – Welcome to We Fixed It, You’re Welcome1:20 – Meet our guest: Lukas Sundahl2:40 – How we quantify “fixes”4:20 – Case Study 1: Southwest Airlines8:00 – Case Study 2: Party City14:40 – Case Study 3: Jaguar18:20 – The power of the pivot23:00 – Why grounding fixes in real companies works25:45 – Closing thoughts & where to find LukasKey Themes:The financial impact of strategic pivotsBrand loyalty vs revenue growthThe “power of the pivot” in corporate turnaroundsWhy storytelling + numbers matter in fixing companiesKey Pull Quote“The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas SundahlSubscribe for more deep dives where we fix big business problems with fresh perspectives.Links:• Website - www.wefixeditpod.com• Follow us on:Instagram: @wefixeditpodLinkedIn: https://www.linkedin.com/company/wefixeditpodYouTube: @wefixeditpodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.📌 Topics Covered:Jaguar EV rebrand failure explainedWhy the marketing campaign missed the markThe danger of abandoning brand heritageHow to merge tradition with EV innovationStrategies to win back luxury car buyersIf you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.