Jeff Gothelf from Lean UX - Design for behavior change

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. In this episode, we dive deeper into a few areas of her new book from the perspective of designers in the product trio concept that she brings to the conversation.

On May 5, 2020 UX Backstage hosted a private conversation with Jared, Amy, and Max about hiring in UX. This is an extraordinary episode to address the current COVID-19 situation and provide some guidance for designers and hiring managers.

Today we talk to Jeff Gothelf, a coach, speaker, author & consultant helping organizations build better products and executives build the cultures that build better products.

For this conversation, we focus on how to tailor design to different business settings to make effective trade-offs. Ryan speaks about how he learned how to be more strategic as a design executive.

For this conversation, we focused on what exactly UX strategy is, how to spot a company on their journey to apply strategic design and how to even begin to think of key metrics for user experience.

For this conversation, we focused on the strategic side of design, which is called “the shaping track” in Ryan’s book. You’ll learn about the different skills needed for strategy versus hands-on design; as well as his journey from web designer to head of strategy.