The Kelly Roach Show podcast

Taking Your Book Global: Why Your Book Is Your Business Card to the World (with Gautam Ganglani)

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Most authors and speakers build their entire brand in one market and never realize how small that is compared to what's possible. In this episode, Kelly sits down with Gautam Ganglani, who has spent three decades bringing the world's biggest authors (Jack Canfield, Brian Tracy, Robin Sharma, Marshall Goldsmith, and more) to the Gulf region and India, to talk about how to take a book and a speaking career truly global.

Gautam shares the story of Right Selection, the 30-year family legacy his father started as a Dubai bookstore and grew into live events and executive development, and the principle that kept it thriving across generations. He and Kelly get into the exact playbook for going global, finding a regional publishing partner, building the brand virtually through podcasts and webinars, then landing a concentrated speaking roadshow, and the hard data behind the 10,000-copy tipping point that can take a book from a few thousand sales to 6-figures.

What's inside:

  • How to take your book global (publishing, virtual brand-building, and a roadshow)
  • The 10,000-copy tipping point, and how bulk buys accelerate it
  • The common trait of the world's top authors and speakers
  • Breaking Bread: relationships as your best marketing strategy

Timestamps

  • 01:30 — London, Dubai, Mumbai: Gautam's global background
  • 03:30 — Right Selection: a 30-year family legacy in three decades
  • 06:00 — The key to lasting across generations: adapt, pivot, reinvent
  • 08:00 — Reinvention as an invitation, not a sign of failure
  • 10:00 — The hallmarks of the world's top authors and speakers
  • 12:30 — The "power hour" every great speaker protects
  • 14:00 — Your book as your business card, built across multiple verticals
  • 15:30 — How to take your book global, step by step
  • 18:00 — Comparing the US book landscape to the Gulf and India
  • 20:30 — Bulk buys in place of speaker fees
  • 22:00 — The 10,000-copy tipping point (and the data behind it)
  • 24:30 — Why US success gets noticed globally
  • 26:30 — Building an international speaking roadshow in one trip
  • 28:30 — Breaking Bread: the origin of the concept
  • 33:00 — 150 dinners at home: relationships as the best marketing
  • 35:30 — Human AND AI, not human vs. AI
  • 38:30 — Where to connect with Gautam, and what's next

Resources & Mentions

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