1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately. TIMESTAMPS: 03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer’s experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what’s actually worth it 13:45 – OPA: How to leverage other people’s audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. Timestamps: 02:45 – Why you should source episode topics from your best customers 05:20 – Why big-name guests don’t equal big results 07:50 – The hidden value of niche, non-mainstream guests 08:45 – Matching calls-to-action with your ideal buyer’s behavior 13:45 – The truth about podcast directories and discoverability 15:00 – How to increase visibility without sacrificing authority 17:30 – 6 factors that increase podcast-driven lead flow Takeaways: Your episode topics must reflect the values, language, and struggles of your ideal buyer Every podcast should follow a framework designed to lead to a next step Daily podcast promotion (not just on release day) is essential for growth Podcasting is a marketing tool: you must treat it like one if you want it to convert Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode delivers actionable insight for increasing your conversions and creating deeper impact on-camera! TIMESTAMPS 2:15: The 3 things AI can’t replace 4:20: Short-form vs. long-form content strategy 6:10: What makes a topic “camera-ready” for conversion 11:45: Common live launch mistake that lowers conversions 14:30: Understanding zeitgeist and sourcing topics from your market 17:25: How price point affects your pitch structure 19:45: Tips for high-ticket on-camera sales 25:30: Why even experienced launchers lose the edge (and how to get it back) Resources: Grab The Live Launch Method book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  Work with Kelly's team 1:1 to optimize your launch strategy: https://programs.thebusinessadvisory.com/consulting  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage. TIMESTAMPS: 01:40: Why trust-building offers are the gateway to high-ticket sales 03:15: What is an internal buyers list and why you must build one 05:00: How price point determines format 08:00: The real distinction between a masterclass and an info session 10:45: Selling to warm leads vs. cold leads 13:25: How advertising impacts structure 16:10: Audience segmentation 26:00: How the weekly masterclass strategy was developed 28:40: Offer placement within your product ecosystem Resources: Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders  Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you’re looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic insights to help you turn your clients into advocates, collaborators, and growth partners. If you’re ready to shift from transactional delivery to transformational partnerships, hit play. What you'll learn: The #1 missed opportunity most service providers overlook when it comes to client collaboration Why co-creating content with clients builds trust faster than any ad campaign How to elevate your brand by spotlighting your clients’ stories, wins, and transformations A powerful shift in thinking: clients as collaborators, not just consumers The surprising benefit of involving clients in your live launch strategy How small tweaks in your delivery model can create huge visibility gains Timestamps: 2:48: Featuring clients in your marketing + content 4:31: How client stories build trust faster than any ad campaign 6:12: Collaborating with clients inside launch 8:24: Examples of clients co-leading lives, panels, or segments 10:15: Building longer-term brand partnerships 13:10: A mindset shift: your client is not just a buyer, but a builder Resources: Apply for a Power Hour with Kelly: https://thekellyroach.com/power-hour Join our No-Contract, Virtual Busienss School membership: https://go.virtualbusinessschool.com/joinvbs  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  Subscribe to the Kairos Newsletter: https://thekellyroach.com/kairosnewsletterorganic  

In this deeply moving episode, Kelly sits down with bestselling author, global communicator, and cultural thought leader Erwin McManus.  Known for his groundbreaking books The Genius of Jesus and The Seven Frequencies of Communication, Erwin shares the story behind his personal journey through trauma, identity and faith, and how it led him to uncover the hidden genius in every human being. The conversation dives into how Jesus’ genius remains the most transformative force in history, why communication is the bridge to human connection, and how you can unlock deeper influence by elevating your frequency through empathy and authenticity. What You’ll Learn: How Erwin’s search for meaning led him from disbelief to deep faith Why Jesus is the most overlooked genius in modern history The transferable nature of Jesus’ genius, and how it shapes human potential The seven communication “frequencies” we all operate from (and how to identify yours) Why deep listening and soul-level authenticity are the keys to modern influence How to elevate your leadership in an AI-driven world through human connection Timestamps: 4:00: A reluctant journey into faith and a deeper purpose 8:00: The inspiration behind The Genius of Jesus 14:55: The Seven Frequencies: how we communicate and connect 17:00: The role of empathy and authenticity in amplifying influence 20:30: Using the assessment to better lead teams, families, and communities 24:00: Erwin’s take on AI and why your soul makes you irreplaceable Resources: Take the Seven Frequencies Assessment: www.erwinmcmanus.com Grab The Genius of Jesus: https://www.amazon.com/Genius-Jesus-Erwin-Raphael-McManus/dp/0593137388  Grab The Seven Frequencies of Communication: https://www.thesevenfrequencies.com/  Explore Kelly’s vision for faith-driven leadership at www.kellyroachcoaching.com SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today. This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.  In this episode, you'll learn: The 3 trends you must understand before launching anything in 2025 Why 1:1 services are your fastest path to cash (even in a high-ticket market) The five weekly calls-to-action that keep leads warm and converting How to run monthly conversion events using a simplified Live Launch Method The role of branding ads and daily content in building consistent visibility Why the Miracle Hour framework is the foundation for sustainable growth How to build your tech stack, grow a lean team, and scale without complexity Timestamps:  03:45 – Key buying trends and mindset shifts in 2025 07:25 – Why one-to-one services are outperforming groups right now 11:10 – How to use branding ads + content to drive daily leads 15:45 – The 5 essential calls to action to rotate each week 18:20 – Monthly conversion events: mini live launches that move the needle 23:00 – Launching a trust-building offer to scale long-term 28:12 – How to use the “Hope, How-To, Conviction” content model 33:00 – Tech stack and team-building: what you really need to grow 38:55 – The 3 things Kelly did when starting her first business (and still would today) Resources: Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Learn our Signature Miracle Hour strategy inside The Virtual Business School Membership: https://go.virtualbusinessschool.com/joinvbs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this client spotlight episode, Danielle, President of Kelly Roach International, sits down with Elana Miller, founder of Integrative Psychiatry Private Practice Coaching, to unpack the powerful shifts that helped her 5X growth in just 3 months, and increase profit margins by 30%.  Elana shares the behind-the-scenes of restructuring her offer suite, moving from chaos to clarity, and finally feeling in control of her business. If you’re a coach or service provider stuck in the feast-or-famine cycle or constantly reinventing the wheel, this conversation is a masterclass in strategic refinement and mindset expansion. What You’ll Learn: Why Elana transitioned from selling multiple offers to focusing on one How the Live Launch Method™ helped her clarify her messaging, increase visibility, and convert high-ticket clients The mindset shift that helped her stop second-guessing and start scaling What changed in her business when she stopped selling from scarcity How she's now supporting more clients—without sacrificing her quality of life or mission. Resources: Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

This special bonus episode is a deep dive into the current state of online sales! Kelly sits down with Danielle Cevallos, president of Kelly Roach International, to share an unfiltered breakdown of what’s actually working right now to convert clients, drive urgency, and close high-quality buyers in today’s market. Kelly and Danielle also interview Maria Fontana of the Salon Business School, who has been able to grow and scale her business exponentially since leveraging the strategies shared in today's episode.  Whether your sales are stagnant or you’re trying to troubleshoot declining launch results, this episode will help you shift from guessing to executing. Key Takeaways: Sales cycles are longer, and require layered relationship building Launches and live events won’t convert unless they’re properly warmed up.  Your audience is craving trust and proof, not pressure. A sustainable sales system today includes visibility, credibility, and consistency. Want to master daily sales for just $59/month, no contract?  Join our Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs  NOTE: Spots are FILLED for the live bonus, but you can still join the membership to get instant access to live trainings, sales templates and all of the resources you need to make daily sales in your business!  Have questions?  Email [email protected]

In this solo episode, Kelly opens up about the powerful, faith-driven principles and practical habits that helped her become a God-made multimillionaire. She breaks down tactical behaviors that compound over time to create true wealth without burnout, debt, or overwhelm. From setting long-range goals to weekly net worth tracking, Kelly reveals the behind-the-scenes disciplines that drive sustained success. You'll learn:  The #1 golden rule of building wealth (that most ignore) The real cost of lifestyle creep, and how to avoid it The difference between good and bad debt in business How to expand your reach and your income Why simplifying is the fastest path to multiplying A weekly habit that radically shifts your financial trajectory Timestamps: 0:50: Why “God-made” wealth is different—and available to all 2:15: The #1 wealth habit: Living below your means 6:50: Adding value through skill + reach 9:45: What “market facing” really means (and why it matters) 12:30: Long-range goals vs. panic pivots 14:50: “Do less more times” to unlock the compound effect 17:05: Simplify to multiply: addition through subtraction 18:50: The hidden danger of burnout on your wealth-building journey 21:30: Track your net worth weekly (and why this changes everything) 24:40: The smart way to reinvent your business without starting over Resources: SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.