The AI revolution in marketing

This season is entirely focused on artificial intelligence and the way it will revolutionize our everyday lives. In conclusion, Agustín Huerta and JJ López Murphy discuss the recent innovations in AI, what changes we should expect soon, and the way we should deal with emerging technologies. They also address the concerns about how machines might replace humans in the future.Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.

Utilizing AI to its fullest potential, marketers are amplifying customer interaction, tailoring content, and foreseeing consumer actions. This AI integration is reshaping marketing approaches and methodologies, embraced by the industry for its immense benefits. By crafting AI-powered insights, marketing is propelled by heightened engagement and an expanded realm of creative opportunities.Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.

The features artificial intelligence brings to the automotive industry go far beyond the idea of a self-driving car. In this episode, Alvaro Pujals, Ezequiel Balduchi, and Martín Espina drive us through how AI impacts this industry, expanding our knowledge of how we can build vehicles and design cities.Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.

Artificial intelligence has transformed the media and entertainment sector. It has revolutionized how content is generated, disseminated, and enjoyed. AI offers limitless potential for creativity but also brings fresh obstacles to the industry as it navigates uncharted territories. The extent of AI's ongoing effects on narrative crafting remains to be revealed.Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.

Artificial intelligence is shifting the financial industry in every area, from customer experience to risk assessment. In this episode, Globant subject matter experts Lander Gamboa, Rachel Armstrong, and Carlos Gonzalez discuss practical applications of AI in banking, the readiness of companies to implement AI, and the ethical implications of these technologies.Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.

Some teams and coaches use artificial intelligence to improve performances and broadcast sporting events. The technology and the data are already there, but the AI game is just beginning. Tania Salarvand,Senior EVP, Strategy & Growth at Globant, and Gonzalo Zarza, Chief Data Officer at La Liga Tech Globant discuss how AI impacts our sports experience in this episode.Unscripted Tech is a Globant original podcast about the trends reshaping the technology landscape... and how we respond to them. For six episodes, we talk with Globers about how artificial intelligence is changing the game for companies across all industries. Host: Rebecca Reed, Digital Marketing Strategist at Globant.

For many years, technology has been an industry that has been difficult for women to break into, with significantly fewer women in leadership positions. Even if the scenario has changed during the last few decades, statistics show that only one person out of five in technology are women. Sabina Schneider, a Chief Solutions Officer at Globant for the United States and Canada, and Wanda Weigert, a Chief Brand Officer at the company, discuss how gender equality in jobs and leadership is a necessity for an industry that for a long time hasn’t paid attention to the point of view of more than half the population of the world. Unscripted Tech is a podcast about the trends that are changing how the technology game is played across all industries, hosted by Rebecca Reed, Content Strategist at Globant.

Software development is no longer just a matter of programmers, even though they remain at the core of it. Innovation requires different visions to satisfy higher consumer expectations from companies. And many of the tools to make businesses successful are already in use. Daniel Muhlrad, a VP of Technology at Globant, and Gastón Milano, the CTO of GeneXus, discuss how their teams use and combine technology like low-code, no code, and artificial intelligence as a way to reinvent business. Unscripted Tech is a podcast about the trends that are changing how the technology game is played across all industries, hosted by Rebecca Reed, Content Strategist at Globant.

In our first season, we said there was a bigger and better future for blockchain beyond cryptocurrencies. Since then, that affirmation was proved correct. Decentralization and security are two features that make the blockchain increasingly attractive to many different kinds of companies. Businesses are changing quickly, and fresh possibilities show up every day. Alan Verbner, who is part of the engineering team in the blockchain studio at Globant, and Isa Goksu, the CTO for Northern Europe at the company, discuss how Blockchain's impact has filtered into multiple industries, establishing its presence in various aspects of our lives by reinventing how we connect to businesses, people, and solutions. But also how the future uses of this technology and its unlimited potential will undoubtedly continue to surprise us. Unscripted Tech is a podcast about the trends that are changing how the technology game is played across all industries, hosted by Rebecca Reed, Content Strategist at Globant.

Nowadays, there are more digital devices than people. That means hackers have more targets available to try to access or destroy information, get money through extortion, or interrupt business processes. That’s why cybersecurity is so critical to companies. Carolina Dolan Chandler, Chief Digital Officer at Globant, and Sebastián Arriada, Chief Information Officer at the company, discuss how to manage security, protect companies information and processes, detect threats and respond properly, and last but not least, have ways to recover after incidents happen. Unscripted Tech is a podcast about the trends that are changing how the technology game is played across all industries, hosted by Rebecca Reed, Content Strategist at Globant.