Ep. 337 INSIDER SECRETS OF THE SPEAKING BUSINESS WITH FORD SAEKS

Every once in a while, speakers encounter circumstances that they didn't see coming. How can you handle them and make the best use of them in the future? Today, Darren and Mark share their experiences and offer meaningful suggestions for handling situations that you don't see coming.     SNIPPETS:   • Situations occur that will keep you in check   • You never know when your misfortune can serve others   • Anticipate the unanticipated   • Ask: What can go wrong   • Cover all your bases   • Leave a good buffer of time before you present   • Arrive a day early   • Contact event planner with challenges immediately   • If you get a gut feeling, follow it   • Have a back-pocket Plan B   • Don't be afraid to over-communicate   • Learn from experiences that you didn't see coming   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

  Emerging presenters and professional speakers want to know best practices and proven processes for running a successful speaking business. You would be hard-pressed to find a more reliable source than business growth innovator and Hall of Fame speaker, Ford Saeks, co-founder of the Million Dollar Speakers Group. In today's conversation with co-hosts Mark and Darren, he reveals five insider secrets that will help you build an unforgettable speaking business.     SNIPPETS: • Be great on stage, on screen, and on demand   • Hit your audience's key targets   • Share data, information, knowledge, wisdom, and tactics   • Have a clear value proposition   • Identify the problem you solve that people will pay you to eliminate   • Establish your revenue model   • Create a menu of services   • Display your menu clearly on your website   • Don't tie your identity to a delivery method   • Maintain an active digital footprint   • Develop a coherent, lifestyle-friendly sales and marketing playbook   • Use social media tools, a blog, podcasts, etc.   • Apply the 'Create, Borrow, Buy' technique     Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

What does it take to create maximum impact while serving your audience? To find out, Mark and Darren chat with business growth innovator and Hall of Fame speaker, Ford Saeks. Ford clearly lays out principles, practices, and perspectives that presenters must embrace to create maximum impact and become unforgettable.     SNIPPETS:   • Your impact depends on your intent and your audience's reception   • Always provide high value   • Your keynote is judged by its description   • Your description and bio should be benefit-driven and compelling   • You must be coachable, open-minded, proactive, and accountable   • When using AI, never lose the human loop   • Use AI wisely and strategically   • Don't get seduced by technology   • Always offer ways for clients to learn more from you   • Future-cast and be a guide   • You're responsible TO clients, not FOR them   • It's not what you know; it's what you do   • EXECUTE Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

Anyone can give a presentation, but what does it take to truly OWN the stage? Calling back to a recent OWN THE STAGE 3-day workshop, Darren and Mark provide some key insights and principles that will help any presenter to own the stage and deliver an unforgettable presentation.     SNIPPETS: • Care more about being world class that delivering one good presentation   • Structure is important; the order matters   • Great speeches aren't written; they are re-written   • Be willing to experiment   • Let your audience picture the scene and characters   • Reactions tell the story   • Use the stage as a prop   • People often see the result, not the work   • World-class doesn't happen alone   • Your audience helps you write your speech   • With effort and help, anyone can own the stage   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

To meet customer demand, organizations take inventory, then replenish and upgrade their offerings. As a presenter, it's wise to take inventory of your speech…and everything that surrounds it.   Today, Mark and Darren focus on your Speech Skills Inventory and offer suggestions for upgrading your speech over the next 12 months     SNIPPETS: • Upgrade your speech   • Decide how you want to improve each facet of your speech in 12 months   • Your speech title is your unique identifier   • Craft an unforgettable Foundational Phrase   • Tell better stories, and tell stories better   • Transform case studies into case stories   • Improve laugh lines   • Rewrite your introduction   • Consider a video introduction   • Work on your open and close   • Use Toastmasters as a practice ground   • Let audiences give you their perspective   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

Audience members can have different experiences depending on where they sit in a meeting venue. Darren and Mark explain and give some sage advice on how the meeting space can maximize your audience's experience.     SNIPPETS: • Arrive at the venue at least a day early if possible   • Sit in the four 'worst' seats in the house   • See what the audience sees   • If necessary, reset the angle of large screens in conference rooms   • Be aware of distracting sounds from neighboring breakout rooms   • Ask: "What is the audience HEARING?"   • Move the platform lectern to the side and back if feasible   • Educate meeting/event planners about logistical concerns   • Make the environment conducive to learning   • Ask: "What adjustments can I make to facilitate learning?"   • Make it a habit to connect with the four corners of the room   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

Last week Darren and Mark shared effective ways to embody characters physically. Today, they share the impact that we can have when we do the same with vocal techniques.     SNIPPETS: • Selectively use dialogue instead of narration   • Vary your vocal volume   • Volume variances depict emotion   • Energy and intensity do not have to be loud   • Modify vocal pitch appropriately   • Different speaking rates can show demeanor and state of mind   • Use congruent facial expressions   • Attitude and posture can say a lot about a character   • Body language will show emotion   • Stress, fatigue, pain, and illness can be portrayed with body language   • Employ an accent when comfortable, competent, and confident   • Be careful not to offend when using accents   • Use age-appropriate vocal characterizations   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

Our stories are more vivid when we embody the characters, and today, Mark and Darren explore simple yet effective ways to embody characters physically. With these techniques, characters are easily identifiable without a word.      SNIPPETS:   • Use their gait and walk as the character would walk   • Identify and portray mannerisms   • Observe family members to show character quirks – 'QUIRKOLOGY'   • Suspend quirky movements to show emotional change   • Look for your own mannerisms by recording and watching yourself on video   • Use congruent facial expressions   • Attitude and posture can say a lot about a character   • Body language will show emotion   • Stress, fatigue, pain, and illness can be portrayed with body language   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

It's always helpful to know your audience's pain points. However, your pain points can be an avenue to building a relationship with them. Today, Darren and Mark share how to do just that, with ideas that can help you be unforgettable.     SNIPPETS:   • Explore your pain points   • Pain points are connectors   • Give your audience the gift of your story   • Capture your pain points and the lessons learned   • Find common pain points in travel stories   • Uncover the joy in your pain   • Your pain can change their perspective   • There is power in your pain   • Your pain story can trigger your audience's memories and experiences   • Ask yourself: "What was my worst (fill in the blank)   • Ask friends and family about frustrations and pet peeves   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

Once in a while, an audience is less emotive than most, leaving a speaker to wonder, "Are they listening?" Mark and Darren discuss that question today while providing perspective, context, and solid suggestions for presenting well in those circumstances.     SNIPPETS:   • Always be present   • Bring your 'A GAME'   • Don't let a stoic audience affect your mission   • External factors may affect audience response   • Not every audience emotes   • Create an environment that is conducive to listening   • Be aware of the atmosphere and read the room   • Consider the context of the event   • Look for the audience member who is ALL-IN   • Feed the audience members who feed you   • Find a way to eliminate a center aisle when possible   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com