
Beyond the final whistle: Turning sporting moments into lasting growth
6/8/2026
0:00
11:26
What turns a sporting moment into long-term brand value? UBS analysts Jay Sole and Michael Lasser explore how consumer companies are tapping into fan passion, cultural moments and shifting participation trends to create lasting growth opportunities. From the business impact of major sporting events to the strategies brands use to stay relevant long after the final whistle, they unpack the forces shaping consumer engagement today.
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