The Jamie Sea Show podcast

E174: Validate Your Digital Offer: Market Research For Coaches and Course Creators

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You’re ready to turn your one-to-one work into a digital offer but before you build anything, you need to do some market research.


In this episode of The Jamie Sea Show, Jamie breaks down the exact market research process she uses to validate offers, clarify messaging, and create programs that actually sell.


Jamie walks you through who to talk to, what to ask, how to structure the calls, and how to turn those market research conversations into a messaging map you can use across your sales pages, content, and launches.


If you’re building a digital offer, online program, or scalable version of your 1:1 work this episode is your foundation.



00:00 Introduction

00:34 What is Market Research?

01:05 How To Start Doing Market Research For Your Course

2:19 My Sample Outreach Script

3:36 The Market Research Questions You Should Always Ask Before Creating A Digital Offer

5:00 Why Market Research Matters for Online Business Owners


Find Us + Links to Resources:


💡Build, launch and automate your signature digital offer with CEO Club, the Course Creator’s College.

https://thejamiesea.com/ceo-club?utm_source=YouTube&utm_medium=Shownotes&utm_campaign=Dec31


✨ Find Jamie on Instagram: https://www.instagram.com/jamieseaofficial/

✨ Check out the Jamie Sea Website: https://thejamiesea.com/#hero?utm_source=YouTube&utm_medium=Shownotes&utm_campaign=Dec31


Disclaimer: The Jamie Sea Show is a space for personal stories, reflections, and conversations around business and life. The content shared is not intended as medical, legal, financial, or professional advice. Please use your own judgment and consult with a qualified provider when making decisions related to your health, business, or well-being. No results are guaranteed. By listening, you agree to take full responsibility for your actions and interpretations.

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