The Decisions That Made Me: Ben Branson (Seedlip)

Frustrated by the lack of sophisticated non-alcoholic drink options, Ben Branson began experimenting in his kitchen, distilling herbs from his garden to create an alcohol-free spirit. Seedlip launched in 2015 and rapidly scaled. In just three and a half years, he took the company from a hobby to a global brand, sold in 35 countries and 30 US states, before selling the business to the drinks giant, Diageo. Ben tells Evan Davis how before all that, he’d tried his hand at a variety of jobs, some of them quite bizarre.

Margaret Heffernan didn’t start out in business. Until her mid-30s, she was enjoying a successful career at the BBC, producing and directing TV dramas and documentaries. But she was always curious about a career in the corporate world. She decided to take the plunge and took on roles in the US. It was as CEO of a tech firm when Margaret discovered she was being paid 50% less than her male counterparts that she faced one of her biggest decisions. As she explains to Evan Davis, should she speak out and risk the consequences or put up and shut up?(Image: Margaret Heffernan. Credit: mheffernan.com)

When Joey Gonzalez took his first class at Barry’s, West Hollywood, he says “it was love at first sweat”. The music, night-club vibe and high-intensity workout was life-changing. Joey was convinced he could expand the fitness brand beyond Los Angeles. So, he worked his way up through the company, starting as an instructor and becoming CEO in 2015 - creating Barry’s studios across the US and around the world. And even now, as Executive Chairman, Joey still leads a workout. He tells Evan Davis why his background in musical theatre and performing arts is ideal for being a Barry’s “entertrainer”.(Image: Joey Gonzalez. Credit: Barry's)

Sameer Vuyyuru has spent his career at the cutting edge of technology. From building semiconductors at Texas Instruments to launching an AI-startup in Shanghai, he’s now chief artificial intelligence and product officer at Capita, the outsourcing giant. An opportunity, he says, to introduce disruptive technology inside an established company. The intrapreneur talks to Evan Davis about the power of AI and the influence his grandfather has had on his life.(Image: Sameer Veruyyu Credit: Capita)

Harry Destecroix was studying for his PhD at Bristol University when he co-founded Ziylo. Based on 20 years of Bristol chemistry research, the spin-out company created a new technology that can be developed to treat diabetes more effectively. It's a breakthrough that led to its acquisition by pharmaceutical firm, Novo Nordisk, in a deal reportedly worth up to 600 million pounds. Harry has also founded the incubator, Science Creates and is the founding managing partner of SCVC, a venture capital firm. Harry tells Evan Davis why his own experience of spinning out a company has made him passionate to help other early-stage companies in the Bristol area – whether that’s providing lab space, finance or advice.(Image: Harry Destecroix Credit: Peter Schiazza, Copyright: Science Creates)

Sophie Mirman was thrown in at the deep end when – at the age of 13 – she was in a car accident with her parents. They were both badly injured and, a few years later, Sophie felt she had to find a way to help the family finances. She started as a very junior secretary in M&S, applied for jobs she says she wasn’t qualified for, and went on to hold the top jobs at Tie Rack, SockShop and Trotters. She discusses the all-consuming nature of expanding outside the UK and how her more cautious approach these days is, ultimately, more enjoyable. Producer: Sally Abrahams Editor: Matt Willis Sound: Jackie Margerum Production co-ordinator: Katie Morrison(Image: Sophie Mirman. Credit: Pylewell)

When Jesper Brodin landed a job as IKEA’s purchase manager in Pakistan, he was only 26. And had no idea he was the only applicant. He’s now spent 30 years with the iconic Swedish brand - since 2017, as CEO of Ingka Group, which runs most IKEA stores. During that time, he’s led two major transformations - taking the company digital and making it more eco-friendly. Now, as he steps down from his role, he tells Evan Davis about the lessons he learned from IKEA’s legendary founder, Ingvar Kamprad. And why he’s planning to buy himself a new guitar.(Image: Jesper Brodin. Credit: JOEL SAGET/AFP via Getty Images)

Heather Vernon never expected to become an entrepreneur. Her goal after university was to become a teacher, through the Teach First graduate programme - two years of intense learning on the job, schooling disadvantaged children in low income communities. It taught her resilience and prompted a move into politics, initially at a local level, then a job with the Labour party, advising members of the then shadow cabinet. She tells Evan Davis why working at Westminster was initially terrifying and what encouraged her to set up a PR business with a friend. (Image: Heather Vernon Credit: Woburn Partners)

Three business leaders tackle fictional dilemmas that test their instincts, experience and nerves. To make it more realistic, none of the guests have any idea what the scenarios are in advance. Guests: Ben Branson, Founder, Seedlip and Sylva Sophie Mermin, Founder, Trotters Childrenswear Margaret Heffernan, former CEO, entrepreneur, author and professor of practice at the university of Bath school of management Production team: Presenter: Evan Davis Producer: Sally Abrahams Production co-ordinator: Katie Morrison Sound: Nathan Chamberlain and Gareth Jones Editor: Matt Willis

Productivity drives prosperity, yet the UK continues to lag behind countries like the US, France and Germany. We work harder, yet produce less than our peers. In this episode, Evan Davis and guests discuss what productivity really looks like in practice – from offices and factories to call centres and operating theatres. And ask whether AI could be the boost Britain's economy needs. Guests: Katy Davies, Managing Director, Cap Air Systems Louise Stead, Group Chief Executive, Royal Surrey and Ashford and St Peter’s NHS Foundation Trusts Sameer Vuyyuru, Chief AI and Product Officer, CapitaProduction team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Dafydd Evans and Duncan Hannant Editor: Justine Lang