André untangled - Surfin’ brand - S2

Marketing is entering the Machine Age.In this episode of The Untanglers, Patricia Picanyol Mercadel, Director of Digital Experience & MarTech, explores how AI is reshaping visibility, content strategy, and brand experience. From the shift from SEO to Generative Engine Optimization (GEO) to the rise of AI agents and hyper-personalization, we discuss what happens when AI becomes the interface between brands and people. A focused conversation on designing marketing systems that are visible, trusted, and relevant in the age of intelligent machines.

In this episode of The Untanglers, we dive into the future of business design with Guglielmo Ortega Rance, Head of CX & Innovation and one of the strategic minds behind Tangity Mexico.From his early days as a complex problem solver to his international experiences, Guglielmo reveals how strategy, futures design, and digital transformation come together in his work. And then, of course, Generative AI — not just as a tool for efficiency, but as a catalyst for reimagining value, designing new services, and shaping better-informed futures.

In this episode, we meet Yossef Schvetz, Director of Medical Device Design at Tangity — a maker at heart who now designs for care.From building model airplanes and motorcycles to shaping the future of medical devices, Yossef’s journey reveals how curiosity, empathy, and precision can redefine healthcare design.We talk about chronic care, the balance between regulation and humanity, and how design can turn technology into an act of care.

In this episode, we travel to Tokyo to meet Fumitaka Muragishi, Head of Tangity Tokyo Studio.From UX and creative direction to service design and cultural transformation, Fumitaka shares his perspective on how design can foster harmony between people, technology, and society.We talk about leadership, Japanese philosophy, and the quiet power of cultivating balance — in projects, teams, and life.

Design is ultimately about relationships — between people, systems, and communities.In this episode, Executive Design Director Antonio Grillo explores how cultivating empathy, inclusion, and trust can transform both design practice and its impact on society.From inclusive design to community engagement, Antonio shares his reflections on what it truly means to design for connection in a complex world.

In this episode of The Untangler, we’re joined by Marlee Khan, Lead User Researcher at Tangity UK, whose adventurous journey could be straight out of a travelogue. From immersing herself in global cultures to transitioning from fast-paced U.S. startups to impactful projects at Tangity, Marlee’s story is exploration and innovation.

In this episode of The Untangler, we're joined by Elisa Olalde, Lead UI Designer at Tangity Germany, to explore her global design journey. Elisa's experiences have shaped her approach to creating impactful design systems from Mexico to Germany, with stops in France and Finland. We discuss her work on global design systems, emphasizing accessibility, scalability, and the importance of content localization.

In this episode, we explore the future of design with Emiliano Carbone, Lead Business Designer at Tangity Rome. Emiliano shares his insights on business design, social prediction, and foresight, discussing how these tools help shape forward-thinking strategies. We dive into the skills required to excel as a business designer and how qualitative and quantitative analysis drive impactful, sustainable solutions.

In this episode, we sit down with Jorge Marquez Moreno, Head of Experience Design & Research at Tangity Barcelona, for an inspiring look into the evolving role of design in our digital world. Jorge shares his journey from digital services to usability, accessibility, and ethical design, especially in the age of AI. Jorge’s mission drives him to make the internet a better place for everyone, emphasizing user research that translates directly into client value.

From his early days as a drummer to his first job in a creative agency to his current position as the Head of Creativity at Tangity Portugal, André Sentieiro shares his experiences in advertising and developing brands with a broad vision of the design world.