Do I Really Need a CFO? What Most Business Owners Don’t Know (But Should) with Stephanie Smith

Emily Berliner, founder of EBO Consulting Inc., a business and nonprofit consulting firm that helps mission-driven organizations manage growth, navigate change, and build systems that actually work.Through customized strategies, hands-on support, and a relationship-first approach, Emily and her team guide clients to streamline operations, strengthen leadership, and create sustainable impact.Now, Emily’s journey from Bethel, Alaska to London and back again demonstrates how a global education, local roots, and a deep love for Alaska can combine to create a business that bridges regions and realities.And while juggling the unique demands of running a company in Alaska - from seasonal swings to remote infrastructure - she’s built a resilient, values-led business that thrives on efficiency, clarity, and care.Here’s where to find more:https://eboconsultinginc.comhttps://www.linkedin.com/in/emily-berlinerhttps://www.instagram.com/eboconsulting907https://www.facebook.com/eboconsulting907________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Jennie Hays, founder of Beyond Mindset, a transformational coaching practice that helps women entrepreneurs clear the emotional and nervous system blocks that strategy alone can’t fix.Through her unique blend of Brainspotting, business strategy, and somatic support, Jennie guides her clients out of perfectionism, burnout, and paralysis so they can take aligned, consistent action in their businesses.Now, Jennie’s own journey from freezing behind the scenes to fully showing up in her work demonstrates how healing at the nervous system level can unlock the momentum mindset work often misses.And while balancing client work, speaking gigs, a growing business, and her role behind the scenes of her husband’s carpentry company, she’s showing that building a life-aligned business starts with healing the parts of us we once thought were broken.Here’s where to find more:jenniehays.comhttps://www.facebook.com/jennieshealthsolutionhttps://www.linkedin.com/in/jenniehayshttps://www.pinterest.com/jennieshealthsolutionsjenniehays.com/as-seen-onjenniehays.com/links________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Stephanie Smith, co-founder of New Light Financial Solutions, a CFO advisory business that helps entrepreneurs run their companies with clarity, confidence, and control.Through their unique process, The One Clear Path, Stephanie and her husband guide business owners to simplify their numbers, understand what’s really driving profit, and make strategic decisions like true CEOs.Now, Stephanie’s journey from corporate professional to full-time business owner, while raising kids and building a company alongside her husband, demonstrates what it means to design a business that supports both growth and family.And while balancing leadership at home and at work, she’s proving that building something sustainable and successful doesn’t require doing it alone—it just requires the right path.Here’s where to find more:Website: https://newlightfs.comFacebook: https://www.facebook.com/stephanieporcellosmithLinkedIn: https://www.linkedin.com/in/stephanieporcellosmithYouTube Channel: https://www.youtube.com/channel/UCTxTC6LbTrUbOAFl1kjLBtgYouTube Podcast: https://www.youtube.com/watch?v=DT87BM_4Jbo&list=PL5WTE9D3…________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Allison Hardy, founder of Emails That Sell and host of the 6-Figure Secrets Podcast, who helps online entrepreneurs sell through email without feeling sleazy or burned out.Through her membership program and done-for-you funnel services, Allison teaches simple, effective strategies to automate sales so her clients can focus on what really matters.Now, Allison’s story of getting laid off from her “dream job” while six months pregnant sparked the fire that built her business – one that now brings in consistent revenue while letting her be fully present for her family.And while scaling her membership in the messy middle of big wins and big failures, she’s showing women what’s possible when you build a business around your life, not the other way around.Here’s where to find more:www.allisonhardy.comwww.instagram.com/allison_hardy_________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Tamara Cortoos, founder of Midlife Crossroads Academy, a life coaching business that helps midlifers around the world break through stagnation and move forward with clarity, purpose, and confidence.Through her hybrid program Transforming Midlife, Tamara guides clients to build deep self-awareness, navigate midlife transitions, and create roadmaps toward the next chapter of their lives.Now, Tamara’s journey from a high-flying corporate career to launching a completely new business at age 48 demonstrates the courage it takes to leave behind what’s safe in pursuit of what’s meaningful.And while juggling motherhood, a new build home, and running every part of her business solo, she’s proving that starting over doesn’t mean starting from scratch - it means building something better, one aligned step at a time.Here’s where to find more:website: https://midlifecrossroadsacademy.comFacebook: https://www.facebook.com/profile.php?id=61564908067226Instagram: https://www.instagram.com/midlife.crossroads.academyLinkedIn: https://www.linkedin.com/in/tamaracortoos ________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Kasia Derbiszewska, co-founder of Supercharge Your Online Course, an online course strategy business that helps transformation-based service providers design powerful, profitable learning experiences rooted in neuroscience.Through their signature 12-week program and done-for-you services, Kasia and her husband Matt blend decades of expertise in education, tech, and business to create courses that actually get results—by aligning with how the brain learns and how real people take action.Now, Kasia’s journey from Harvard grad to international speaker and online course architect demonstrates that truly impactful education doesn’t just transfer information—it transforms people.And while scaling a growing business, raising kids, and juggling summer camp drop-offs, she’s living proof that you can build a business that honors both your brain and your life.Here’s where to find more:https://www.superchargeyouronlinecourse.comhttps://www.superchargeyouronlinecourse.com/supercharge-your-o…https://www.linkedin.com/in/kasialearningkeyworks________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Shilamida Friedman, founder of Goddess of Gratitude, a personal development mentor, retreat host, and three-time best-selling author who helps women create freedom in their health, wealth, and families.Through her coaching programs, spiritual teachings, and transformational retreats, Shilamida empowers women to step into extraordinary lives rooted in gratitude, joy, and unapologetic leadership.Now, Shilamida’s journey from high-achieving entrepreneur to spiritual mentor and mama of five demonstrates how letting go of the hustle can open the door to deeper purpose, peace, and power.And while she’s now embracing her laid-back “mom era,” she’s still a powerhouse—teaching others how to live, love, and be free with boldness and grace.Here’s where to find more:www.Shilamida.comwww.facebook.com/shilamida-kupershteynwww.instagram.com/50shadesofshilamidawww.instagram.com/goddess_of_gratitudewww.youtube.com/@50shadesofshilamidawww.pinterest.com/Shilamidawww.tiktok.com/@shop_with_shilwww.TikTok.com/@travel_with_shil________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Regina Huber, founder of Transform Your Performance, a leadership and freedom coach who helps ambitious professionals break out of outdated molds and create lives and careers that truly reflect who they are.Through her one-on-one coaching, international speaking, and transformative trainings, Regina blends neuroscience, embodied leadership, and global experience across five continents to guide clients toward more powerful presence, purposeful action, and personal liberation.Now, Regina’s journey—from writing books like Living My Freakin’ Amazing Life to coaching in four languages—demonstrates how embracing new paradigms can empower both leaders and dreamers to redefine success on their own terms.And while balancing life between continents, hosting her own podcast, and seeking deeper in-person connections post-2020, she’s showing that personal freedom and professional impact aren’t mutually exclusive—they’re inseparable.Here’s where to find more:Linktree: https://transformyourperformance.com/sociallinksWebsite: www.transformyourperformance.comLinkedIn : https://www.linkedin.com/in/reginahuberYouTube: https://youtube.com/@reginahuberFacebook: https://www.facebook.com/ReginaHuber369Instagram: https://www.instagram.com/reginahubernyclyonTrustpilot: https://www.trustpilot.com/review/transformyourperformance.com________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Dee Bowden, founder of Collect the Cash, a cash flow strategist who helps businesses recover unpaid invoices without damaging relationships - because as she says, the sale isn’t complete until the money is in the bank.Using her signature framework - Problem Solving, Customer Service, Expressing Gratitude, and Relationship Building - Dee works with companies and government agencies to reduce outstanding accounts receivable by 25% in 90 days or less.Now, Dee’s origin story of collecting $6 million in 60 days, only to see her company shut down, lit the fire behind her mission to make sure no business leaves money on the table again.And while running her business solo, juggling delivery, content, and visibility, she’s proving that getting paid isn’t just about process - it’s about persistence, purpose, and people.Here’s where to find more:https://collectthecash.bizhttps://www.linkedin.com/in/deebowden________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Stefanie Carlstedt, founder of Before the World Told You Who to Be, a Human Design and High-Performance coaching practice that helps individuals, families, and teams break free from misalignment and create deeply fulfilling lives and businesses.Through 1:1 Human Design readings, immersive programs, and custom team trainings, Stefanie guides her clients to understand their unique energetic blueprint so they can stop forcing what’s not working and start living in alignment with who they truly are.Now, Stefanie’s journey from losing her father and her first business to discovering a new path through Human Design demonstrates the power of grief to crack us open and reveal our true purpose.And while helping hundreds of people feel seen, validated, and energized through their charts, she’s leading a quiet revolution for those ready to ditch hustle culture and finally come home to themselves.Here’s where to find more:stefcarlstedt.comstefcarlstedt.com/hdreportInstagram is @stefaniecarlstedtFacebook is Stefanie Carlstedt________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself