Why We Style: The Deeper Calling of Personal Stylists, With Carla & Erin Mathis

In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings. Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors. Suffice to say, she knows her stuff.  I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry. Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners. Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle. So if we can’t avoid it, I’m going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals. From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact.  Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online. SHOW NOTES/TIMESTAMPS 00:00 Introduction  00:50 Kim James' Career Background and Insights 01:37 The Power and Challenges of Social Media for Small Businesses 04:21 Understanding TikTok and Instagram Trends 08:18 Effective Content Strategies for Instagram and TikTok 08:56 The Importance of Messaging and Storytelling 14:20 Tactical Tips for Instagram Engagement 18:57 Hashtags and SEO on Instagram 20:14 Effective Tactics for Social Media Growth 21:16 Organic Growth vs. Paid Ads 22:41 The Role of Consistency and Authenticity 25:16 Understanding the Algorithm and Diversifying Platforms 33:25 The Importance of Messaging and Niche Targeting 37:05 Final Thoughts and Key Takeaways you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/ 👉👉 Ready To Convert Your Audience Into Paying Clients: https://stylingadvisory.podia.com/the-ultimate-stylist-marketing-funnel Explore the ways we can help you achieve your dreams:

In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey.  She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from the inside out, ultimately improving their interpersonal relationships.  Through practical advice and illustrative examples, Carla emphasizes the importance of understanding a client's deeper identity to achieve true transformation.  The conversation also touches on techniques to help stylists better connect with clients and the significant impact of effective image consulting on overall life quality. Perfect for stylists aiming to elevate their client's self-perception and improve interpersonal relationships.  Don't miss Carla's invaluable insights and techniques that have revolutionized the field of image consulting. >Ready to start building your Styling Client-base? 🎁GRAB THE BEGINNER'S GUIDE TO MARKETING A STYLING BUSINESS 🎁 https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/ Time Stamps 00:00 Introduction to Carla Mathis 01:19 Carla's Unique Approach to Styling 02:20 The Importance of Inner Beauty 03:11 Challenges in Modern Image Consulting 05:16 The Identity Therapy Method 07:25 Practical Tips for Stylists 13:45 The Deeper Therapeutic Side of Styling 15:44 Conclusion and Final Thoughts

This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions. Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tasks, allowing you to focus on what you do best—serving your clients. We’re going to explore how Julia’s app works, the impact it’s having on stylists around the world, and how you can leverage this powerful AI technology to scale your own styling business. So, if you're ready to boost your productivity and elevate your services, this episode might be just what you needed to hear today. ***** [00:00:00] - Julia's Background and the Origins of Open Wardrobe [00:03:16] - The Role of Lola AI in Personalized Styling [00:05:29] - How Personal Stylists Use Open Wardrobe [00:07:35] - Speeding Up Client Service with AI [00:08:32] - The Chrome Extension: Connecting Shopping and Wardrobes [00:10:15] - Sharing Wardrobes and Collaborative Styling [00:11:48] - AI as a Tool to Enhance Personal Styling[ 00:16:00] - The New Alteration and Repair Service [00:19:11] - Lola AI as a Stylist's Personal AssistantDownload OpenWardrobe: https://www.openwardrobe.co/ Attract More Styling Clients With Our FREE Marketing Templates: www.stylingavisory.com.au

In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion. Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves.  This emotional resonance not only brings them into the world of styling but shapes how they help others. By healing their own wounds, personal stylists develop a unique ability to guide clients through their own transformations. In today's episode we discuss this concept with Global Image Master Carla Mathis and The Style Core co-founder, Erin Mathis.

If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER. “The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. That’s growing 7x faster than mainstream retail,” says Kate Sanner, CEO of BENI. BENI is a resale search engine that shows you the best resale alternatives to the item of clothing or accessory that you're looking for in just one click. Next time you're shopping online and you find something that you like for your client, you can just click on the Beni browser extension to see a curated list of secondhand alternatives sourced from over 40 different resale sites like Poshmark, The RealReal, eBay, Rent the Runway, Vestiaire Collective, and over 200 Million items! Now you can start selling a pre-loved shopping and styling service AND price this service properly. In today’s interview, Erin Mathis from The Style Core and I talked to Co-Founder and CEO of BENI, Kate Sanner, to find out how stylists can use this new tool to start selling pre-loved styling services to clients RIGHT NOW. You’ll learn about: ✨The rising trend of pre-loved, resale sites and the ‘circular economy ✨How tools like BENI are solving the problem of ‘search and discovery’ of second hand items in the right size, color and style for your clients ✨How you can package up a service like this with a solid profit margin READY TO GROW YOUR STYLING BUSINESS? Join our AICI Accredited Program; GOING VIRTUAL; The Ultimate Program For Global Styling Success: https://stylingexpert.podia.com/going_virtual?coupon=JULYOFFER This is the only styling business program delivering a proven approach to create and launch your own online offerings, supported by global styling and image industry experts and executive marketers specializing in styling businesses. Over 6 months, you’ll be provided with EVERYTHING you need to launch virtual offerings for your own business: -Your ready-to-sell Virtual Styling Services Suite -The 5 Foundational Training Modules -12x Q&A coaching sessions with your instructors -Your Implementation Worksheets -10x Lead magnet Ideas to build your email list -15X Virtual Service Menu Ideas Blast -The Step-By-Step “Ultimate SELFIE GUIDE” for Clients -The “Capture your Colors” Photo Guide for Clients -The Virtual Color Analysis Case Study Video Masterclass -Access to The Going Virtual Private Community Let’s help you build an image business that fills your cup, lights you up and allows you the freedom to do what you love, everyday.

Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations? One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help clients anywhere, anytime. Today we're joined by Co-Founder Craig Nordstrom, who explains how some of the most successful stylists are selling and serving styling clients using Hue & Stripes' powerful technology (and it's excellent customer service!) You'll Learn: ✔️What styling service gets booked more than any others ✔️How to test and pitch a new service like other successful H&S users ✔️How your clients want to be served by you as a stylist ✔️And the features, benefits and most popular uses of Hue & Stripe ************************ READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. Join Us to Craft Your Personal Styling GROWTH Plan! Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover: ~Your Dreams & Big Picture Goals ~Money Matters: The EXACT Formula to price your services correctly ~What Makes You Stand Out & Sell Out Services ~Tech Tips & Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 https://thestylecore.lpages.co/stylepreneur-growth-challenge/https://thestylecore.lpages.co/stylepreneur-growth-challenge/

Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀 ⁠⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠⁠ ⭐⭐⭐⭐⭐ Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns? In today's episode, we're excited to bring you a list of phrases and tactics honed from Carla Mathis' 40 years experience serving thousands of clients. These phrases and guidelines will guarantee both a long term transformation and a client for life! Carla and Erin Mathis are the co-founders of The Style Core, an international leader in the image consulting and personal styling industry, providing both accredited training courses, mentorship, and tools for image experts, as well as serving clients directly. Carla Mathis is one of 30 image masters globally and co author of The Triumph of Individual Style, which is the official industry textbook used as the curriculum, in universities like FIT, FIDM, and Cornell. Erin is a style coach and TEDx speaker who created Your Million Dollar Look, an online style coaching program for individuals, plus an apprenticeship path for virtual styling. The three of us partnered together in 2020 to create and launch AICI Accredited business program, Going Virtual, The Ultimate Program for Global Styling Success. (https://stylingexpert.podia.com/going_virtual) In today's chat, you'll learn: ✔️The BEST and WORST things to say to a personal styling client ✔️Useful questions to include in your intake form ✔️How to redirect emotional responses so you get more information ✔️Examples of how Carla navigated communication during tricky styling sessions ✔️How to ensure you are the mentor, not the dictator in the client relationship ✔️The way to reach your client's deepest desires to make sure the change is long term and transformational READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. 🚀Join Us to Craft Your Personal Styling GROWTH Plan! Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover: ~Your Dreams & Goals ~Money Matters: How Much You Want to Make ~Hot-Selling Services to Focus On ~What Makes You Stand Out ~Tech Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 ⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠

The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world. Key Topics: ✔️The color systems; which ones work and which ones don't! ✔️The skills you need for a successful color analysis (and it's not what you'd expect) ✔️The power of voice, personality and energy when it comes to color palettes ✔️How you can jump on this trend and sell color analysis services now READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. Join Us to Craft Your Personal Styling GROWTH Plan! Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover: ~Your Dreams & Goals ~Money Matters: How Much You Want to Make ~Hot-Selling Services to Focus On ~What Makes You Stand Out ~Tech Tips & Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 https://thestylecore.lpages.co/stylepreneur-growth-challenge/

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels… Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients. From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals. PS; Lukbook stocks activewear, accessories, denim, clothing and special event wear. Check them out here: https://lukbook.com.au/ Instagram: https://www.instagram.com/lukbook_/ What You’ll Learn: 💥 Why ‘flattering’ can be construed as a trigger word, and why Katrina hates the term 💥 The top 25 Aussie designer brands offering size inclusive ranges 💥 Why they’re using everyday women, not models, for all their in-house shoots 💥 The 3 types of styling sessions available, and how you could join their team!

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman. Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up. Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the Size 14-24 market. With a growing list of Australian and International designer brands, all re-shot on stunning curve models, this is your new go-to resource for sourcing special event and every day wear for your plus-size clients! https://aheadofyourcurves.com.au/ @aheadofyourcurves EXCLUSIVE OFFER FOR PERSONAL STYLISTS (Australia Only) Personal Stylists have been generously gifted an exclusive 20% of ANY RENTALS (excluding sale items) to celebrate the launch of Ahead Of Your Curves. TCs Items that are on sale aren't eligible however the customer will automatically receive free shipping. No minimum purchase requirement Active from today until Jun 30 Simply use this code Styling20 at checkout.