525: The New Choice Effect

Maria talks about what makes a professional speaker "bookable", her book, "The Bookablity Formula", keynotes and training, and much more! Maria Franzoni works with speakers, speaker agents, and bureau teams to help them to grow their speaking businesses - in other words, get more bookings, charge higher fees to create profitable businesses.

Prosper talks about his new book, "Own Your M.E.D.I.A.", why building a business solely on social platforms can be risky how to create sustainably owned marketing assets, and much more! Prosper Taruvinga is a media ownership strategist and founder of Livelong Digital. He helps founders, consultants, and service-based businesses move from rented attention to owned demand by treating media as an asset, not content. After rebuilding his business following a major platform dependency setback, Prosper now focuses on helping ambitious people build authority, distribution, and growth they control. He is the author of Own Your M.E.D.I.A and host of The Online Prosperity Show.

Gina returns to the podcast to discuss her new book, The New Choice Effect: How to Make the Right Decisions Quickly Without Overthinking, how improvisation plays a role, decision-making, imposter syndrome, and much more! Gina Trimarco is a business strategist and speaker who helps organizations re-humanize the way they connect, lead, and sell through Improvised Intelligence™. Rooted in improv-based emotional intelligence, her work empowers teams to become more agile, authentic, and emotionally attuned communicators. With decades of experience blending business strategy and improvisation, Gina teaches people how to think on their feet, build trust faster, and adapt with confidence in any conversation.

Pia returns to the podcast to talk about her new book, "Scale Solo", growth strategies, being a solopreneur, raising prices, and much more! For the past decade, Pia has taught hundreds of consultants, strategists, and agency owners how to raise prices, compress delivery, and build businesses that give them actual freedom.

Cindy talks about her book "Red Light, Green Light", her HOW-TO messaging framework, crafting hooks, being direct, and much more! Cindy Skalicky is an internationally recognized expert in Persuasive Theory and Executive Influence. Holding a master's degree in Rhetoric, or "the science and art of persuasion." Cindy helps leaders communicate with confidence, command, and clarity. She is deeply passionate about helping clients communicate authentically with polished messaging that sticks

Clara discusses common misconceptions in writing and publishing, the value of beta reader programs, the importance of marketing early, and much more! For more than 30 years Clara Rose has worked with businesses and professionals in a wide variety of industries, helping them to launch or level up using content creation. As a Literary Consultant, editor, and publisher, Clara helps her clients create and publish a well-executed Brand Awareness Book that will organically generate leads, offer reader transformation, or leave a legacy for their business, ministry, cause, or brand.

Jeremy talks about how growth follows S-curves, why tactics that worked at one stage often stop scaling, his framework for scalable growth, and much more! Jeremy B. Shapiro is a serial-entrepreneur. Since 1996, every single one of his many businesses have been in the service of fellow entrepreneurs. For decades, through structured mastermind groups, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.

Chuck talks about the key differences between wholesale distribution and in-home selling, emphasizing problem solving over technical details, the real differentiator in selling, and much more!

Susan shares crucial tips for authors, such as identifying target audiences, leveraging niche markets, and utilizing bulk book sales. She also discusses marketing techniques, including podcasting, writing for industry blogs, and building relationships with complementary companies. Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events.

Joe discusses the importance of networking over cold calling, leveraging LinkedIn for global connections, harnessing AI for efficient and authentic interactions, and much more! Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. He is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to 'Mojovation'; he has also been featured on hundreds of popular podcasts.