438: Podcasting as a Marketing Tool

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

Michelle Prince is a best-selling author, sought-after motivational speaker, self-publishing expert, leadership coach and CEO/Founder of Performance Publishing Group, a “partner” publishing company dedicated to making a difference... one story at a time. She is an advanced certified Human Behavior Consultant and dedicates herself to helping leaders impact the world, using the strengths and talents already within them, to create an extraordinary life and exponentially grow their business. She’s helped thousands become published authors through her consulting, courses, seminars, and publishing services, and founded the “Book Bound Academy.”  She has also published many successful books, including her best-selling Winning In Life Now, The Power of Authority and her most recent book, SHINE Through Your Story.   Michelle talks about self-publishing in today’s market, producing audiobooks, using AI as a tool, marketing techniques, and much more!

At the heart of ViRTUS is our CEO, Mike. Mike is emotionally intelligent and driven. His core motivation is to make a difference in the lives of others. That is to say, his passion is creating positive change for his colleagues, clients, and community.   Mike talks about his transition away from subscription-based revenue, his lead generation process, curating introductions, his first open enrollment program, and much more!

As President and Partner of Hunt Big Sales for over 13 years, Carajane Moore leads the company in strategic vision and implementation. Since joining the company, she has instituted vital operational and structural changes to the business resulting in growth of over 50 percent in less than three years.   Carajane talks about how the company made $1 million within its first 12 months, sales processes, authoring books, and much more!

Following his retirement from Premier League professional football at the young age of 22, Aaron Tighe worked in the field of Business Sales and Sales Management for 30 years. He began my sales career in the UK with NTL before moving to Australia in 1999, where he joined the competitive telecommunications industry with Macquarie Technology Group. Aaron has been the spokesperson for the company's Heartbeat program, which won the Gold Winner Award for the 'Best in the World' customer experience program at the World Communications Awards in London 2020.   Aaron talks about his latest book, “What You Already Know & Don’t”, discusses how technology has changed professional sales in the last 24 years, and much more!

Jay talks about his managed security service provider business and shares his strategies of selling and exiting the business!

A professional speaker and advisor dedicated to helping businesses 2X their income from existing customers, fueled by a valued workforce. She achieves this through a proven Heart & ScienceTM Loyalty model, merging 25+ years of CX and Marketing roles at reputable brands like Liveops, Verizon, Schindler Elevator, Wilton Brands and AT&T. Her expertise is further enriched by an MBA and certifications in Customer Journey Management. Stacey talks about her transition from corporate to entrepreneur, customer service and experience, communication, and much more!

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. He is CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” by the Silicon Valley Business Journal.  Bryan talks about how humanizing yourself and your business gives you an advantage in the market, getting and maintaining clients, dealing with burnout, and much more!

Gabe’s expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company's search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders.   Gabe debunks the myth of cold-calling being an outdated tactic for prospecting as well as working with tight niches, grabbing high level attention, growing the business, and much more!

Ken is the founder and President of Newpoint Advisors and has 25 years of executive leadership experience in stakeholder communication. He has worked with clients in a variety of industries in over 150 engagements. Ken regularly takes on profit and loss and risk-management responsibility for cash-constrained companies in growth, leveraged-buyout and turnaround situations. He also has successfully worked on implementing hundreds of initiatives involving operations and project management, team building, marketing, and sales and joint-venture management.   Ken talks about Newpoint’s process of turning a business around, helping clients come to terms with their need for help, getting the right clients, and more!