WTF is going on with the Instagram algorithm?

I worked an event that had nothing to do with my business, charged more to turn the content around fast, and was nervous the whole time. Here’s how I priced it, what I told myself to get through it, and why I’m open to more work like this.Www.the-spacesocial.com

In this episode I’m breaking down every type of hook you should be using in your reels and why they matter more than the content itself. We’re talking visual hooks, text hooks, verbal hooks, audio hooks, caption hooks, cover hooks, story hooks, opinion hooks, identity hooks and the negative hooks that stop people mid-scroll. I’ll show you how to stack them so your first two seconds actually work, the mistakes that get you views from the wrong people, and why now is the perfect time to start saying the strong opinions you actually hold.Www.the-spacesocial.com

Hacked accounts that wouldn’t come back. A brand that stole a creator’s work and ran it as an ad. A stolen phone that turned into a full blown scam. A mystery admin hiding in a business page for three years. And an evil twin that got verified first.Plus, I’m talking about my meeting with someone from The Secret Lives of Mormon Wives, the channeling coach Gabi from season 3, and Hudson Family Dental’s 4th annual Trunk or Treat.Listen in, then go change your password. You’ll want to.Www.the-spacesocial.com

This week is a little bit of everything, and we’re not sorry about it. We’re getting real about raising prices this year and why it’s harder than it should be, plus why voting matters and how to make sure you show up. I’m sharing my honest microneedling experience, why I feel responsible for keeping traditions alive for my family, and the life-changing magic of finally buying new bras. Then we’re breaking down our recent event, where way more people showed up than we planned for and I had to make an emergency candy run. If you say community is the goal, you have to actually be about it. Www.the-spacesocial.comSpooky social media story: https://forms.gle/VD9ZJTt243cp3S5Y7

This is a story of the first time I got sued at 23. I was a young new marketing, professional, and learned big lessons quick.

What does it take to run social media for one of the most passionate fan bases in sports? In this episode, Juan Cardenas, Director of Social Media at UFC, joins us to share how the brand builds the kind of fan loyalty most businesses only dream about.Juan walks us through his path into social media and how he landed at the UFC, what keeps fans so deeply connected online, and how his team balances promoting the brand while letting fighters' personalities take center stage. Follow Juan on Instagram: https://www.instagram.com/desautomatas?stkn=dHVyMzJqem5oZzEwFollow Jordan: https://www.instagram.com/thespacesocial?stkn=bmZyd3I5cjV6a2h0&utm_source=qr

This week on The Space Social Podcast, we are talking about how you don't pay bills. Go viral could be the worst thing that happens to your business if you have nowhere to send people.Www.the-spacesocial.com

Meta just rolled out Meta One, a new subscription system across Facebook, Instagram, WhatsApp and Meta AI. For the first time in twenty years, features that used to be free now come with a price tag, including something as basic as adding a link to your post. In this episode we break down the four business tiers, what you actually get at each price point, and why links in posts might be the one upgrade worth paying for. We also get into what this shift means for small businesses that have relied on organic reach for years.www.the-spacesocial.com

Surviving the first year postpartum is about finding the small things that actually help.In this episode, I'm sharing everything that got me through year one, the practical stuff and the emotional stuff. We're talking meal delivery services that saved my sanity, why I made sleep a non-negotiable priority while breastfeeding, and the audiobooks and podcasts that kept me company during those long nursing sessions.I'll also get into the little rituals that made a real difference: getting out of the house even just once a day, why I sometimes pulled my kid out of school early when it made our day easier, and my newfound love for online shopping at 2am. Plus, the comfort of rewatching a movie series I already know by heart, because some days my brain just can't handle anything new.And of course, we can't talk about the first year without talking about partnership. Having someone who truly loves and supports you changes everything. I'm also opening up about cutting back on clients to protect my time and energy, and finally telling the story of keeping my pregnancy a secret and what it felt like to hard launch it to the world.This one's honest, a little all over the place, and hopefully makes you feel less alone in the chaos.

This week on the episode, we talk about what is going on with Instagram algorithm from Adam Mosseri's perspective.Www.the-spacesocial.com