267 Understanding the Consumer Journey with Celeste Barclay

Episode Show Notes In this episode we cover:  What brand keywords are and why authors should have them How keywords can guide an author’s marketing Maintaining consistency in your branding across platforms Using other types of writing like “Scaremail” to increase revenue Building and maintaining and engaged email list Links I mentioned:  Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about David: davidviergutz.com Rebel of the Week is: Chris If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  Using the consumer journey to build your author business How to start building an author brand Balancing a brand promise with experimentation and growth Considerations for creating repeat readers Social media’s effect on the author-reader relationship Links I mentioned:  Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about Celeste: Celeste Barclay Facebook Instagram @celestebarclayauthor Sabine Barclay Facebook Instagram @sabinebarclayauthor Rebel of the Week is: Ciara If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.

Hello Rebels and welcome to fireside chat number twenty-six between Rachael Herron and I. Don't forget, Patrons get early access to these episode an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 right here. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you haven’t read The Anatomy of a Best Seller, what are you waiting for? Grab my latest craft book and start deconstructing so you can write your own best seller today.

Episode Show Notes In this episode we cover:  Different writing approaches for different genres Creating realistic monsters Advice for switching between genres Balancing different elements when crafting a story Keys for reaching a wide audience Links I mentioned:  Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Find out more about Jason: Tiktok @JerseyBookGuy Instagram @JasonPinter Read Dating & Dismemberment Rebel of the Week is: Lena If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 1 new patron this week, welcome and thank you to Elle Thorpe. A big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

Episode Show Notes In this episode we cover:  Artistic decisions when setting up a series The different types of series Importance of series unity What a “skeleton blurb” is and how they help in planning a series The role of subplots throughout a series Story arcs for open and closed series Links I mentioned: Preorder House of Crimson Curses direct from me Preorder House of Crimson Curses on all platforms Release date: 5th December 2024 Find out more about Kristina and Lucy: fictionary.co Rebel of the Week is: Jo If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack   

Episode Show Notes In this episode we cover:  Maintaining a passion for writing while building a thriving business Dealing with rejection and criticism as a writer Finding your authentic writer’s voice Overcoming writer’s block and the need for perfectionism Imposter syndrome and quieting unhelpful internal voices Find out more about Tiffany: FoxPrint Editorial Tiffany's Books Instagram Facebook YouTube Rebel of the Week is: Trish If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 3 new patrons this week, welcome and thank you to Denise Yoko Berndt, Cheyanna Lynn, and Drayga. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  This episode is sponsored by Fictionary Find out more about Fictionary Software + Fictionary Live! here. As a rebel listener you can get 25% off StoryTeller, StoryTeller Premium and certification with code REBEL25.

Episode Show Notes In this episode we cover:  The importance of humour in fiction Different types of humour The principles of writing funny fiction Making humour work on page Funny vs. offensive – where is the line? Embracing the rebel mindset Find out more about Dave: Bluesky @daveiswriting.bsky.social Funny Up Your Fiction: How to Add Light, Shade and Laughs to Your Novel Rebel of the Week is: Krista If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 2 new rebels this week, welcome and thank you to Bethany Hensel and Jo Narayan. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE Visit Kobo Writing Life here, read the Kobo Writing Life blog here, and listen to their podcast here.

Episode Show Notes In this episode we cover:  The importance of personality in email marketing How often to send newsletters to your audience Tips for self-promotion How new authors can grow their email lists Measuring the success of your email marketing Links I mentioned:  Support my Kickstarter Find out more about Liz: The Email Sound Booth Facebook Group Instagram @thelizwilcox Rebel of the Week is: Jacqui If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 2 new patrons this week, welcome and thank you to Pavlov and GA Rea. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Hello Rebels and welcome to fireside chat number twenty-five between Rachael Herron and I. This is The Black Herron episode twenty-five. Don’t forget, Patrons get early access to these episode an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 right here.   To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humour, learning through examples and want to create the best villains you can, then you’ll love Sacha Black’s guide to crafting superbad villains. Read 13 Steps to Evil today and start creating kick-ass villains.

Episode Show Notes In this episode we cover:  What Kickstarter is and why authors should use it How to project manage better Aligning your Kickstarter with your brand Different wants between Kickstarter backers and normal readers How long does a Kickstarter take – including post production Links I mentioned:  Support my Kickstarter Find out more about Petra: Petra's Contact Page Rebel of the Week is: Sasha Wasley If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] 2 new patrons this week, welcome and thank you to Jacqueline Hayley and Sasha Wasley. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack