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168 - Where does stakeholder misalignment really start?

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What if the real reason your deal is stuck… isn't the customer? 

In this episode, Ricky and Paul challenge a common assumption in sales: that stakeholder mapping is only about the external buying group. In reality, misalignment often starts internally. 

We explore why progress slows when: 

  • Internal agendas aren't understood 
  • Assumptions replace real relationships 
  • Stakeholder mapping is done superficially — or not at all 

You'll see how effective stakeholder mapping goes beyond boxes on a slide and becomes a strategic alignment tool. 

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