Who Sponsors Podcasts? | Approaching the right brand

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers. KEY TAKEAWAYS · From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts. · Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too. · Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books. · Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly. · Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience. · From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros. · Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence! · Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success. · From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand. BEST MOMENTS "Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcasts” “I don’t think entrepreneurship can be taught” "Small businesses do very very well targeting the top 1%" "Growing your personal brand just makes everything else easier" "Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies." "The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."     VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships. KEY TAKEAWAYS  Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences. Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase. Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms. Podcasts provide an alternative avenue for these brands to reach their target audience effectively. Companies launching new products often allocate advertising budgets for promotional campaigns. Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities. As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move. A partnership approach allows companies to tap into existing reputations rather than building their own from scratch. BEST MOMENTS "If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that." "Companies with high value target customers... often softwares, they make great sense for podcasting because..." "You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?" "If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go." "I think more of that will happen with those big companies that don't have a personal brand behind them." VALUABLE RESOURCES EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane in part two of a two-episode series, based on a recent LinkedIn post where they asked for the best tips and advice from podcasters and content creators. They discuss and dissect some of the answers and give their own expert advice too. KEY TAKEAWAYS ·       Link previous episodes in your show notes, particularly if they are related to what you are talking about. ·       Create a process checklist for episodes, to ensure you don’t miss any steps and create a seamless production process. ·       Find practical ways to combat your imposter syndrome or anxieties around podcasting, this is one of the biggest things that hold podcast hosts back. ·       Merchandising can work if you already have a large audience but not if your audience is small, you have to also consider the quality of the merch you put out. ·       Creating a verbal hook in the first few seconds of a YouTube clips is essential, you can then create a start, middle and end structure to the video, this will help virality ·       When you are creating clips, it is useful to ask for an outsider's perspective to choose as you are too involved in the process and may pick something that needs more context. ·       A good habit to build is to travel with some equipment, so you can take advantage of any podcast opportunity. ·       People are very generous with their time when it comes to podcasting, don’t be scared to reach out to people. Podcasters who are successful are also audacious and have no shame in asking for what they want. BEST MOMENTS "I do love spreadsheets!” “It’s undeniable that the first 1-2 seconds is the most important thing, but don’t neglect the rest of it” “It’s a good habit to travel with some equipment”   “The people who consistently do that massively outperform everyone else” VALUABLE RESOURCES Fight Imposter Syndrome and Stop Procrastinating With Mindset Coach Paul Sheppard: https://omny.fm/shows/the-podcaster-s-podcast/interview-with-paul-sheppard Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In a recent LinkedIn post, Ash and Kane asked for the best tips and advice from podcasters and content creators. In part one of a two-episode series, they discuss and dissect some of the answers, giving their own expert advice along the way.  KEY TAKEAWAYS Ask yourself, before changing anything about your podcast. Is this going to make the experience better or worse for your listeners? Figuring out who your listener is helps you create the right content and find your niche. Be really clear about what it is you want from your podcast, why are you creating it, what is your why, who is listening to it, who is it for? As a host, you need to be actively listening to your guest, don’t rush them through questions and make sure you are creating a conversation that flows. When interviewing, always consider the questions your listeners would want to be asking the guest right now, you are interviewing for them. Collaborate with your competitors! BEST MOMENTS "Keep your listener in mind when creating content” “Too many people can’t articulate what it is, who it’s for, why I’m listening” “Be part of the conversation and actively listen” “Collaboration over competition all day long” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give their key takeaways from the recent podcast interview of Donald Trump on the Joe Rogan Experience. They discuss Joe’s techniques as podcast host, the things Donald Trump does well as he is interviewed and why this could well be the first podcast episode ever to swing an election result.   KEY TAKEAWAYS The interview is pure promotion for Donald Trump with the election happening next month. Joe didn’t challenge Trump as much as he has previous guests on the podcast. This could have been one of the first times Joe has used his huge podcast platform to influence others, politically. A podcast interview is a strong piece of political campaigning, if the host is onside with the candidate, there are minimal interruptions and arguments. There is clear evidence that YouTube is treating this podcast interview differently to other content, throttling its exposure and essentially shadow-banning it. BEST MOMENTS "He did a million views an hour for his first day and a bit” “I think this is one of the few times Joe is using his platform for influence” “I genuinely think he is using his influence” “If you are uninformed you are like, Joe agrees, that’s my opinion” “A lot of journalists lie about their agenda and try and pretend they aren’t biased” “This will be the first podcast that has swung an election” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane outline the ways you can monetise your podcast guests. They also talk about how you can make money from being a podcast guest yourself and why podcasting gives you unique opportunities to monetise as well as build your network.   KEY TAKEAWAYS Being a podcaster allows you to speak to people more easily. People are more willing to talk with you. Ask your guests to introduce you to the best people they know, they will recommend good people and will also help make the connection. Referrals from guests as well as being shown to their audience are two major ways you can build your network, audience and your client base too. All creating monetisation opportunities. BEST MOMENTS "One of the things you unlock when you have a podcast is the ability to get somebody in a room easily” “Some of the best interviews we have had is where another guest has introduced us” “All these doors that open, just through the guests” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane put AI researching capabilities to the test in this episode! Ash uses AI to generate some interview questions for Kane about podcasting, entrepreneurship, business and more. Kane talks about why he switched to podcasting from a Law degree, what he would sacrifice for his business and his perfect hack for mastering work/life balance as a entrepreneur!   KEY TAKEAWAYS If you have a guest that you don’t know a lot about, used in the right way AI can be a helpful research tool. Kane went from completing a Law degree to a career in sales. The harsh realities of what it would eventually take to make the money he wanted and the high level of competition meant that sales was going to be a better option! Meeting Rob Moore whilst working at Costa, gave Kane a glimpse of what he wanted his future life to look like, the £500 tips from Rob and his supercars were impressive! Working with Rob Moore gave Kane his first knowledge of Podcasting and shaped how he viewed the industry. If you want to be successful, then you have to make sacrifices and spend the time doing it. If you don’t other people will and they will get the opportunities. Dating can be a challenge for any entrepreneur, it can be difficult for another person to understand the passion they have for their business and why they dedicate so much of their energy and time to it. Kane’s first sale for the podcasting agency was 10k, it is still one of his proudest achievements. Everything is a people business, Kane attributes so much of his success to his ability to build relationships and work well with people. BEST MOMENTS "All I wanted to do was make money so I pursued a job in sales” “On a podcast, he (Rob Moore) will ask the really difficult questions which I think is where the best content comes” “We have a shared vision so I feel like we’re socialising even If we’re talking about business, goals, future” “On my hierarchy of values, nothing is higher than my own goals” “Everything is a people business” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you don’t have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show. KEY TAKEAWAYS  Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg! COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts. Katie’s network which she has built over the years is one of her most valuable assets. Persistence, looking for an ‘in’ with celebs and selling the benefits to them is a way to give yourself an edge over competitors.  When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic.  Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential. If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc! If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there won’t be a charge at all. Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa. BEST MOMENTS "I always ask a producer for their wish list” “Even if you know the talent there’s no point going to them directly because they’ll still need to speak to their agent” “You’ve got to know the right person to go to” “I’ve found such a niche, it’s going really well” VALUABLE RESOURCES [email protected] Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships. KEY TAKEAWAYS Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform. The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast. Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust. Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities. Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners. The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services. Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes. The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition! BEST MOMENTS "I listen every week, I have probably consumed most of your content.” “I joke that he was grooming me into how to do a podcast”! “What’s weird is we have no competition in our niche.” "I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it." "Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?" "We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry" EPISODE RESOURCES https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308 https://www.youtube.com/MotorhomeMatt VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about your first ten podcast episodes in just ten minutes! They share why it’s important to record 10 episodes before launch, how to get the right amount of variety in your content, how to choose your first interview and what you need to showcase as a new podcast host in these first 10 episodes. KEY TAKEAWAYS Having 6 episodes to launch with means that people will start to listen and stay, from day 1. If you record 10 episodes before launch, you then have the remaining four episodes to keep you ahead of schedule or to create a bank of episodes. You get better the more you record, your episode 10 will sound better than episode 1, so when launching, upload in reverse order so that people are hearing your best episode first. Keep your very first episode more generic for your audience. Include at least one interview in your first 10 episodes, try and showcase some variety. If you have the opportunity to interview your best guest in one of your first episodes, then do it, don’t put it off to a later episode. BEST MOMENTS "Release 6 (episodes) on day one, that makes you feel less new" "You’ll be so much better in episode 10 than 1, there’s probably a bigger difference between episodes 1 and 10 than 10 and 100” “Get at least one interview in” VALUABLE RESOURCES https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]