Could Your Podcast Get You Sued? The Legal Side of Podcasting: Contracts, NDAs & Regulations

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about attending the 2024 podcast show in this episode. They discuss their favourite stands and share what the event organisers did well but also what they think they could improve on for next year. KEY TAKEAWAYS Last year everything was geared towards corporates and it wasn’t great for small creators, this has improved but there's still a long way to go and the show needs more variety. Spotify yet again had a large stand but it was exclusive, it was effectively a paid-for meeting space. There were many podcast agency stands which don’t offer much variety, they weren’t trying to do anything unique. If you attend next year, make sure you challenge the people on the stands before you do business with them. Kane enjoyed doing his talk, but the rooms were smaller than last year and he got told off for swearing! The podcast show can be good for networking but if it is something that isn’t easy or cheap for you to attend it probably isn’t worth it as a small creator. There is still a disconnect between the people attending the event and most of the stands and speakers. BEST MOMENTS “Patreon wasn’t there this year” “We got some free stuff from Riverside!” “What I thought was quite cool was the events bit” “I definitely think independent creators should take monetisation into their own hands” “Food options are shit” “The podcast show should put on more of their own stands” "The AI stuff is useful for indie creators" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Gavin's Podcast Show, Entrepreneurs Online "Just Start and Take Every Opportunity with Content Creator Extraordinaire Louie Parkes" https://omny.fm/shows/entrepreneurs-online/just-start-and-take-every-opportunity-with-content Ash and Kane are interviewed by Gavin, the host of Entrepreneurs Online. They talk about why all entrepreneurs should start a podcast and the many benefits of building your brand and creating leads. Ash and Kane also talk about Progressive Media and how they started working in the podcasting space. KEY TAKEAWAYS Podcasting is an effective way to build your authority in your field and with your audience and create a brand. Creating a podcast allows you to create shortcuts in content creation. You can reuse and utilise the content across social media and other formats. The longer and more consistently you create content the more leads you will get. Inspired by serving the founder of Progressive Media Rob Moore, Kane joined the team to help grow the agency. Businesses where you are the product, such as a coach are perfect for podcasting. This is the perfect way for you to create high-value leads. Podcasting creates leads faster but also of higher value than any social media platform. You can start podcasting in small steps. Begin with being consistent and focusing on the audio. You can then add in elements of video and social media. You need either time or money to create a podcast. If you don't have either you won't be able to produce a good quality podcast.  BEST MOMENTS “Our focus is building peoples’ authority” “If you run ads without a brand you are limited to how much you can charge” “Why start a podcast in 2024?” “It took us 7 days after our podcast [launching] to get our first lead” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about collaboration in the episode. They talk about the many benefits of collaborating with other podcasters and creators, how to approach them, and how you can collaborate with others effectively. KEY TAKEAWAYS Feed swaps are a simple but effective way to collaborate with other creators. Look for collaborations with shows that complement your niche. Interviews with other podcasters always work well. You can either do one interview and share this content or both interview one another. Spend your time reaching out to individuals you are likely to get a good response from. Keep the initial communication short but stress the value to their audience by collaborating with you. Be creative across different platforms, for example, stitch a creator you’d like to work with on TikTok to get their attention and potentially their audience. BEST MOMENTS “Complementary niche is good” “You get a good bump cross-promoting each other” “Get yourself in front of their followers and them in front of your followers as well” “If you want to pay to win and be on another podcast then sponsor” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scaee their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss frequently asked questions about the legal aspects of podcasting. While most podcasters won't encounter these issues, they talk about when having contracts in place matters and why maintaining clear communication with your guest is always important. KEY TAKEAWAYS Podcast advert regulations are much more relaxed than other platforms such as TV. This means there are certain industries it appeals to, such as gambling. Sending long contracts with editing clauses will put off guests. It’s unnecessary. Good interview practice is to simply ask the guest if there are any topics they don’t want to discuss. If your guest breaches their NDA, and you still publish it, you are also at risk of being sued. If someone is paying you commercially, such as a sponsor, then you need to ensure you have the correct contracts in place. BEST MOMENTS “Be careful if the guest you're interviewing has NDAs” “Who do you think you could get sued by the quickest?” “99.9% of you could do a million episodes and this will never come up” “if you’re generating income that’s all under contract” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. 90% of podcasters give up podcasting in the first 20 episodes! So in this episode, Ash and Kane give tips to keep you motivated with your podcast including how to build a realistic approach and why outsourcing more time-consuming tasks can make a difference. KEY TAKEAWAYS People give up mainly because they have started podcasting for the wrong reasons. If you have passion and have educated yourself about monetisation you are already ahead of the game. Outsourcing the difficult tasks, the ones you find boring or the time-consuming aspects of podcasting that are low value can help you keep your podcast going. Have a realistic approach to podcasting before you start. Approach your podcast like a business. It’s easy to get complacent when podcasting, you need to keep up momentum and passion so you don’t stagnate. Burnout can happen, it’s better to start smaller and then stretch yourself if you then find you have more capability and time. BEST MOMENTS “It’s not easy, it can be a bit of a time-suck” “Outsource the difficult tasks” “You wouldn’t just give a business a go for a couple of months, people need to approach podcasting like a business” “If you’re expecting results instantly it might not happen” “It’s so much better to start with less than you think you’re capable of doing than it is to stretch yourself as you can build it up” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they break down how to create a podcast into your marketing and sales funnel. They talk about the different ways you can do this, what areas of content creation to focus on and also reveal time-saving hacks to help you make the most of your expertise and build your brand without draining your time. KEY TAKEAWAYS Your content has to be good quality, it is a reflection of everything else you do. Successful clips from your podcast, particularly if you have video can be utilised for ads easily and cheaply. Repurposing your podcast content is a great way to save yourself time. This is quality content you have already created that you can utilise across your social media platforms. Anyone listening to your podcast is doing so very intentionally, it’s very different to any other social media consumption. A call to action on your podcast needs to account for less than 10%. This will make it more impactful and not frustrate your listeners. A podcast allows you to expand your expertise and showcase it to your audience. This lends itself more to selling a higher ticket item.   BEST MOMENTS “You need good quality video, you need good quality audio” “Though they are not as high-value listeners they might go top of funnel, they might do the opt in, the webinar, the e-book, whatever it may be” “We get a lot of high ticket value through the podcast” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Inspired by the question “What was the last thing you changed your mind about?” Ash and Kane dive into the latest trends in podcasting and content creation, sharing valuable insights on what's working now. From the rise of casual podcast clips to focusing your energy on one social media platform, they offer practical advice for growing your brand. Join them as they discuss investing in studios, launching with fewer episodes, and the surprising truth about Spotify's dominance in the podcasting world. KEY TAKEAWAYS Podcast clips featuring casual conversations are outperforming highly produced, direct-to-camera content on social media Invest 70% of your energy into creating the best possible podcast, and focus the remaining 30% on building a strong presence on one social platform Renting a professional studio for in-person interviews can greatly enhance your podcast's quality and appeal to high-profile guests Launching with four episodes instead of six can still lead to a successful podcast while avoiding negative impacts on your YouTube channel Spotify has surpassed Apple in terms of individual podcast listeners, despite Apple's higher download numbers due to auto-downloads A microphone is the modern-day equivalent of a lab coat or clipboard, instantly lending credibility to the speaker Engaging with your audience through comments, DMs, and behind-the-scenes content is crucial for building relationships and growing your personal brand Investing in post-production and professional editing should be a top priority for podcasters before considering paid advertising or guest payments BEST MOMENTS "A microphone is the new lab coat. If someone's walking around with a clipboard or something, if they had a clipboard and a lab coat, then you can get in anywhere." "Instead of being okay on four platforms, I could be really good on one." "Guests are way more likely to say yes when you've got a nice fancy studio, even if you're not that well known." "We don't think it's necessary to do six [episodes at launch]. We do think four will suffice." "Spotify is doing well, I guess. We haven't changed our mind on Spotify being shit though." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash & Kane discuss different production options for podcasters, including AI, agencies, in-house teams, freelancers, and doing it yourself. They delve into the pros and cons of each option, emphasizing the importance of quality input in the production process. In the chat, they dive into why having team members dedicated solely to the podcast can be a game-changer, and talk about how agencies can offer valuable support. Plus, they share some tips on using AI tools to make episodes even better and discuss why it's so important to keep promoting and engaging with our audience to keep our podcast growing strong. KEY TAKEAWAYS Production Options: AI, agency, in-house team, freelancers, and do-it-yourself. Hiring Employees: Hiring employees is considered the best option due to their dedication, expertise, and focus on the podcast project. Agencies: Agencies are a good option for those who want a team of experts managing the production process, providing a single contact point for the client. AI Tools: While AI tools can be useful for certain tasks like mixing podcasts or creating captions, they are not recommended as standalone solutions for podcast production. BEST MOMENTS "Realistically, whether you've got an in-house editor, freelance, using AI, whatever it is, your input needs to be good." "You might have the best chef, [the podcaster]. You might have the best editor, right? But if your ingredients are out of date, your final result is going to be disgusting." "The best question you can ask a video editor in an interview is, what content do you consume?"   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane tell you everything you need to know about starting a podcast in this episode. They share their experiences and provide practical tips on overcoming imposter syndrome, getting out of your own way, and taking action. Don’t miss out on this essential guide for aspiring podcasters and learn the first steps needed when starting a podcast. KEY TAKEAWAYS Overcome imposter syndrome by interviewing experts and absorbing their knowledge, becoming an authority over time Set up your equipment and do test recordings to familiarise yourself with the process, even if you don't plan to launch yet Listen to podcasts in your niche to get a feel for what you like and don't like, but don't get stuck in the research phase! Book interviews or studio sessions to create accountability and commitment to your podcast Avoid scripting your episodes, as it can hinder your ability to be authentic and engage with your guests Embrace the fact that your first episodes might not be perfect, but the only way to improve is by doing Don't make excuses or lie to yourself about why you haven't started; be honest about your fears and take action Consistency is key! Keep recording, learning, and improving with each episode BEST MOMENTS "No show should be scripted unless it's fictional” "Own the fact that you're scared to get started or you've got impostor syndrome. You don't need to make up an excuse, especially when you're talking to one of us because we must get it so often." "If you are suffering with imposter syndrome, and you think, well, I've only been in that space a few years, I don't feel like I can be teaching, fine. But with podcasting, so many people do interviews. So you could know nothing about a subject." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into how podcasters can expand their niche show without losing their core audience. They discuss the importance of starting niche, building a loyal following, and gradually broadening your content by interviewing guests slightly outside your niche. They also share their own experiences and offer valuable insights on how to make the transition successfully while maintaining your credibility and authority. KEY TAKEAWAYS Start with a niche podcast to build a loyal audience and establish your authority in the space Gradually expand your content by interviewing guests slightly outside your niche who can provide valuable insights related to your topic Leverage your niche audience to attract sponsors who are willing to pay more for targeted advertising When interviewing guests outside your niche, position yourself as the student and allow them to be the teacher Test different formats and guests to see what resonates with your audience before increasing the volume of broader content Choose to expand into areas where you have the most knowledge, connections, or potential for monetisation Ask your listeners for feedback on which direction they'd like to see your podcast expand As you broaden your content, ensure you can still connect the dots between the guest's expertise and your core audience's interests BEST MOMENTS "Build that relationship with your audience so that they will listen to whoever you talk to, like, Chris Williamson has probably got a massive audience of people that listen to all of his interviews, and instead of coming for the interview, they're coming for him." "You can talk to people outside of your niche once you've built that audience who are going to follow you wherever you go." "You can start to go into those spaces without positioning yourself as the expert and then being more of the inquisitor. So, we know a bit about that. We know a bit about all of these different areas, but we can then start to broaden out to content marketing and our listeners will know that if we're talking about podcasting, it's us providing all the value." "Just recapping that start niche build your loyal following by taking the following from somebody else So, if we're podcasting for podcasters, great, let's go to the podcast show, let's go to podcast support groups on Facebook, etc." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: [email protected]