Stop Trying to Lower Your Cortisol (You've Been Fighting the Wrong Hormone.)

What is cellular health, really? Search it and almost every top result has a price tag attached.No major medical institution has put a clear definition on it, and the supplement industry has happily filled that gap. NAD might boost mitochondrial function in a lab, but in a real life with short nights, constant stress, and no training, a $147 bottle has very little to work with. That's why so many people fix one thing and find themselves chasing the next problem a year and a half later.In this episode, Justin Roethlingshoefer gives cellular health the definition it's been missing. Every cell runs on three inputs: oxygen, detoxification, and absorbable nutrients. Each one can be measured, through VO2 max, sleep quality, and a cellular micronutrient panel, and HRV shows you whether the whole system is moving in the right direction. Your body was designed to thrive (Psalm 139:14), and that design starts at the smallest level.He also shares what this process has looked like across the OWN IT community over the past year. Some clients reduced their medications under their doctors' care, and together they lost more than 5,000 pounds.What you'll learn: 💊 Why NAD and other trending supplements fall short on their own 🫁 How VO2 max, zone 2, and zone 5 training feed your cells 😴 Why deep sleep and REM are your body's real detox window 📈 How HRV shows whether your cells are getting what they need💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Entrepreneur burnout isn't a stress problem. It's a capacity problem. And almost no one is telling you the difference.In one week, Justin Roethlingshoefer hit two USA Today bestseller lists, made the Inc. 5000 for the second year, and spoke on seven stages in nine days. It was also the week a six month deal collapsed, a canceled flight turned into a 3am hotel arrival before an 8am talk, and his team walked through real loss. The best week and the worst week, the same seven days. That's the part social media never shows.What carried him through wasn't talent. It was capacity, built on purpose over months of sleep, recovery, aerobic training, and rhythm. Because success doesn't release pressure, it increases it. The real question was never how to get more energy. Energy is temporary. Capacity is expandable. It's the same pattern Jesus modeled when he withdrew to refuel before he poured out again.If you're an entrepreneur or leader doing everything right and still feel one hard week away from breaking, this one is for you. Your business will grow to the size of your capacity, not your ambition.What you'll learn: → Why success increases pressure instead of relieving it, and how to prepare for it → The difference between chasing energy and building capacity → What HRV, VO2 max, and sleep are really measuring in a leader → The 4 daily habits that carried Justin through his hardest week → The one prayer that reframes how you handle pressure for goodStop asking God to make life easier. Start asking him to increase your capacity. Pressure reveals the capacity you built, recovery creates it, and peace multiplies it.💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Blue light at night might be the real reason you cannot fall asleep, stay asleep, or wake up feeling rested. And it has almost nothing to do with blue light being "bad."Here is the part most people miss: blue light is not the enemy. During the day it is a nutrient your body actually needs. The problem is blue light at the wrong time, the "second sun" pouring out of your phone, your TV, and the LEDs overhead long after the real sun has set. Your brain reads that glow as midday, at midnight.In this episode, light expert Roudy of VivaRays joins Justin Roethlingshoefer to break down what that late-night light is quietly doing to your sleep, your hormones, and the mitochondria that power every cell you have. If you have ever raided the fridge at 9pm, wondered why you wake up tired after a full eight hours, or felt wired right when you should be winding down, this conversation reframes all of it.Justin and Roudy make the case that this was never a willpower problem. It is a light problem. Get the right light at the right time and your body remembers a rhythm it has always known. As Justin puts it, God created light and He created darkness, and He called the rhythm between them very good. Somewhere along the way we stopped living inside it.What you'll learn: ☀️ Why blue light during the day is essential, and why blocking it around the clock backfires 🌙 What artificial light after sunset does to your melatonin, your cortisol, and your deep sleep 🍫 The real reason you crave sugar at night (hint: it is ghrelin and leptin, not weak willpower) 🔋 How blue light in isolation damages the mitochondria that generate your energy 🔄 The simple morning, daytime, and evening light habits that reset your rhythm in 3 to 5 daysYou do not need another supplement or a stricter routine. You need to stop fighting the one rhythm your body was built for. And it starts the moment the sun goes down.===========================================================================🕶️  Get your discounted VivaRays blue light glasses:➡︎ https://www.vivarays.com/own-itJUSTINLAUNCH15 for 15% off your first three purchasesCode: OWNIT💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Thorne just got acquired by Procter & Gamble. Purely Elizabeth sold too. Everyone's furious, and almost no one is asking the right question.Every time a trusted health brand gets bought by Big Food, the reaction is the same: betrayal, another sellout, another good company gone. Thorne. Purely Elizabeth. Garden of Life before them. The names change, the pattern never does. But the acquisition was never the real problem. It's the mirror.What these companies are really buying isn't a supplement. It's your trust, the trust you handed over the moment you let a label own your health. If you've been chasing the "healthier" version of everything and still feel let down every time a brand changes hands, this one is for you.Justin Roethlingshoefer makes the case that you were never really upset about Thorne. You're upset because your trust got bought, and convenience quietly replaced creation as your definition of health. God didn't create factories. He created gardens. The fix was never a cleaner brand. It's going back to what God gave you rather than what man made you.What you'll learn: → Why every "healthy" brand acquisition runs the exact same playbook → What Big Food is actually buying when they buy your favorite supplement (hint: it's you) → The avocado oil study that should change how you shop (only 3 of 32 products were real) → Why chasing a "healthier" version of junk keeps you stuck → The 3 shifts that put you back in ownership, starting with food that has no marketing departmentStop asking how to make processed food healthier. Start asking how to eat more of what God already made. The biggest acquisition wasn't Thorne. It was convenience replacing creation.💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Everyone's telling you to lower your cortisol. Almost no one is telling you the truth.Cortisol has become the internet's favorite villain: the hormone to detox, suppress, and blame for your belly fat and your burnout. But your body floods you with it, the second light hits your eyes each morning for a reason. Not because something's broken. Because something is working exactly as designed.If you're a high performer doing everything right and you still feel wired, exhausted, and quietly falling apart, this one reframes the whole conversation. The problem was never that you're too stressed. It's that you've forgotten how to recover. Those aren't the same thing, and confusing them is why so many driven people burn out while thinking they're just being disciplined.Justin Roethlingshoefer makes the case that cortisol was never your enemy. It's a messenger. Stop trying to silence it, start learning its rhythm, and your energy returns, your capacity grows, and your body does what it was built to do.What you’ll learn: → Why "lower your cortisol" is the wrong goal (and what to chase instead) → How to tell healthy stress apart from the kind that's breaking you → The one question that reveals if you're overstressed or just under-recovered → Why the hardest-working people are so often the most depleted → The stress-and-recovery rhythm your body and Scripture were built aroundIf you've been fighting your own biology, consider this your permission to stop. Cortisol isn't the problem. Your rhythm is the answer.💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Everyone told Justin he was the picture of health: six-pack abs, triathlons, coaching pro athletes, perfect bloodwork. Inside, he felt like he was dying.Bloated every day, foggy, exhausted no matter how much he slept and every doctor said the same thing: "Your labs look great." It took a precancerous diagnosis and one question in a parked car to see the truth: we've confused normal with healthy. A normal lab doesn't mean you're thriving, it means you don't yet have a disease that one test was built to catch. "Do I have disease?" and "Am I functioning the way I was designed to?" are two completely different questions.In this episode, Justin Roethlingshoefer unpacks why your bloodwork can look perfect while you feel awful, what every one of your cells actually needs to thrive (oxygen, nutrients, and the ability to clear toxins), and why Scripture pointed to this design long before modern medicine.Inside this episode learn: 🩸 Why "normal" bloodwork isn't the same as being healthy 🧬 The one question no doctor ever asked him: the one that changed everything 🏠 The cracked-foundation analogy that exposes how we treat symptoms instead of causes 🫁 The three things all 30 trillion of your cells depend on ✝️ The God-designed rhythms your biology was built to run onIf you've been told everything looks normal but you know something isn't right, this one's for you. Stop chasing symptoms. When you heal the cell, the body heals itself.💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

You slept 8 hours. So why do you still feel exhausted?Here's what nobody told you: sleep and recovery are not the same thing. You can lie there unconscious all night and still wake up foggy, inflamed, and running on empty, because the real restoration happens in the deep stages of sleep most high-performers never reach. That's when your brain finally switches on its overnight cleanup crew and clears out everything the day left behind.In this episode, Justin Roethlingshoefer unpacks the science of how your body actually heals itself at night and why Scripture pointed to this rhythm long before we could measure it. In Genesis, the day begins in the evening: you were designed to recover first, then pour out.Inside this episode: 🧠 Why 5 hours can beat 9, and what actually makes the difference 🧹 Your brain's overnight "cleanup crew," and what happens when it never runs 🍷 What two glasses of wine really do to your sleep 🌙 The simple nightly shift that protects the deep sleep where healing happensThis was never about sleeping more. It's about finally giving your body the conditions it was built to heal in. Stop chasing sleep, start protecting recovery.💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Brad Lomenick spent more than a decade leading Catalyst, one of the biggest leadership movements in the Christian world, selling out arenas, hitting every number, building something huge. And somewhere in the middle of all that winning, he quietly fell apart. Sixty pounds overweight. Running on stress. Leading his team so poorly they secretly nicknamed him "the devil." None of it showed up on the scoreboard.In this conversation on The Own It Show, Justin Roethlingshoefer and Brad dig into how that happens to good, driven, high-capacity people, not in a dramatic crash, but through a slow drift of small compromises. They get into the wake-up call that turned it around, the single habit that reset every other area of Brad's life, and the identity shift underneath it all: your habits, they argue, are just your identity made visible. Decide who you are first, and the workouts, the discipline, and the leadership start to follow.In this episode you’ll learn:The single keystone habit that recalibrated Brad's spiritual, mental, and physical life ("I am a runner")The "scorecard of life": why an A in one area and F's in the rest still adds up to losingWhy your title isn't your calling and the "riverbanks" idea that frees you to change lanes without losing yourselfJustin's 7-D pattern: the slow drift the enemy uses to wear leaders down, one distraction at a time"You can't steer a parked car": why you find your calling by taking action, not by waiting on it========================================================================About Brad LomenickBrad Lomenick is an Oklahoma-based leadership strategist, author, and self-described "convener of leaders." He spent more than a decade leading Catalyst, one of the most influential young-leader movements in the Christian world, and now advises organizations and leaders through consulting, speaking, and writing. He's the author of H3 Leadership and The Catalyst Leader, and host of the H3 Leadership podcast. ➡︎ Website & consulting: https://www.bradlomenick.com ➡︎ H3 Leadership Podcast: https://h3leadership.com ➡︎ Books (H3 Leadership + The Catalyst Leader): https://www.amazon.com/s?k=brad+lomenick ➡︎ Instagram: @bradlomenick💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

If you've quietly decided you've done too much damage to ever feel healthy again, this one is going to hit different. There's a reason you can neglect your health for a decade and still wake up breathing: you were built to heal, relentlessly, and on repeat.Justin Roethlingshoefer connects what the science shows, your cells replace themselves constantly, rebuilding you into a biologically new person every 5–7 years, with what Scripture said long before the microscope: restoration isn't a reward you earn, it's the way you were made. Your body isn't keeping score against you. It's waiting on you.This is for anyone who feels stuck, foggy, inflamed, or convinced a diagnosis is the final word on their life. You'll leave understanding why healing has been available to you the whole time, and the one shift that finally lets your body do what it was designed to do.In this episode, discover: 🧬 Why you can mistreat your body for years and it still fights to keep you alive 🔄 The renewal science that makes you biologically "brand new" every 5–7 years 🐴 The one thing that separates your body from every other living creature when it's injured 🫁 The single question your nervous system asks that decides whether you heal or stay stuck ✝️ What Scripture understood about your body long before the science caught upYou were never too far gone. Your body has been proving that to you every single day, one new cell at a time.Stop resisting. Start renewing.💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....

Everyone thinks healing is something that happens to you. Alex Seeley says the real question is whether you actually want it, because most people are asking God to heal the very things they refuse to change.Justin Roethlingshoefer sits down with Alex, pastor of The Belonging Co in Nashville, for a raw Holy Health conversation about identity, deception, and why getting well can feel scarier than staying sick.This episode isn't anti-therapy or anti-medicine. Alex credits the nutritionist who helped her rebuild after 20 years of anorexia, and both she and Justin value counseling. But they make the case that the root was never the symptom — it was a lie about identity, held in the heart, that no diet, prescription, or quick fix could touch. Heal the identity, they argue, and the issue finally loses its grip.In this episode, discover: 🩹 The question Jesus asked a man who'd been sick for 38 years — and why Alex says most of us dodge it 🗣️ How to tell the difference between the voice of God and the voice that's been lying to you for years 🧬 Why Alex and Justin believe your identity has to be healed before your issue ever will 🦋 The reason real healing feels terrifying (once you change, they argue, you can't go back) 🔒 The 7-step pattern Justin says the enemy uses to quietly wear you down, starting with one distractionBecause the healing was never just about the body. Alex and Justin argue it's about surrendering the story you've believed about yourself — the reject, the failure, the one who's too far gone — and trading it for who God says you are. That's where the freedom lives. Not in one more habit, one more supplement, one more session. In finally answering the question honestly: do you want to be well?==============================================================================About Alex SeeleyAlex Seeley is the co-founder and lead pastor of The Belonging Co in Nashville, Tennessee, a church she and her husband Henry planted after more than three decades in ministry that began in Australia.Known to her community as a "heart surgeon" for the way she gets to the root of what people carry, Alex teaches on identity, healing, and freedom from the lies that keep people stuck. She's a bestselling author, a wife of 28 years, and a mom of two — and she's open about the 20-year battle with anorexia she walked through before finding the freedom she now helps others step into. ➡︎ Books (Tailor Made, The Opposite Life, Divine Counselor): on Amazon or wherever books are sold ➡︎ Church + teaching: https://thebelonging.co ➡︎ Instagram: @alexseeley 💪 OWN IT CoachingIf you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic ============================================================================📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin....