Best Of: Gretchen Rubin’s Guide to Getting Out of Your Head and Into the World

The World Cup kicked off over the weekend, and so far the mood is meh. Fans are fuming over sell-your-kidney ticket prices, frightened by reports that ICE may target matches, tailgates, and sports bars, and generally feeling like this quadrennial celebration of the greatest game is shaping up to be a great big bummer. We wanted to know: Is there any joy left in this thing? So we called up Simon Kuper. He's a columnist at the Financial Times, "one of the best sportswriters in the English language today" (The New Yorker), and author of the Next Big Idea Club must-read World Cup Fever. He's also attended every World Cup since 1990. Simon tells us how the tournament bridges political divides, why suicides decline during the World Cup, whether “sportswashing” really works, and which storylines to follow, no matter if you're a die-hard footy fan or a first-time viewer. 🔗 SPONSORED BY: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

Nearly half of all Americans believe AI is bad for humanity. Peter Diamandis is not one of them. On his podcast, Moonshots, and in his new book, We Are as Gods, co-written with the inimitable Steven Kotler, he makes the case that artificial intelligence is already ushering in a world of abundance — think radical life extension, 10 billion humanoid robots, and agents that do your job while you're sipping a latte. He knows it may not be all sunshine and hydroponic roses, but he believes our future is incredibly bright. And he's putting his money where his mouth is: XPRIZE, the nonprofit he founded more than 30 years ago to bankroll breakthroughs, just announced it's giving $3.5 million to filmmakers who conjure convincingly optimistic visions of the future. Rufus and Caleb don't have their film treatment ready yet, but they do have plenty of questions for Peter and Steven about flying cars, the future of work, worst-case scenarios, and the new commandments for working with AI. 💬 LINES WE LOVE: “If you’re in ninth grade and you’re using AI to do your homework, that’s just stupid, and you shouldn’t be allowed to do that. But if you’re in ninth grade and you’re using AI to help you build a starship to go to Alpha Centauri, or create a new form of energy, or something that’s way beyond your dreams — and it’s enabling you to up-level your ambition and your abilities — then that’s amazing.” —Peter Diamandis “Human writing is weird, it's surprising, it's idiosyncratic, it has high prediction error. An LLM optimizes towards the mean, towards the average. It standardizes output... [It] may make your writing look a lot cleaner to you, but it's actually hurting communication and it's hurting persuasion. Average gets ignored; remarkable gets remembered.” —Steven Kotler "I'm not worried about artificial intelligence. I'm worried about human stupidity.” —Peter Diamandis 🎬 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. 📱 Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: Fora ➡️ Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent ➡️ Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Modern life has not been easy on our brains. Average IQ scores rose steadily throughout the last century. Now they appear to be leveling off. The problem, according to neuroscientists, may be that we have reached our neurobiological limits. Our brains simply can’t work any harder. Luckily, science writer Annie Murphy Paul has a solution. In her book The Extended Mind: The Power of Thinking Outside the Brain, she draws on a wealth of scientific research to show that we’re smarter when we get out of our heads. By offloading our memories onto our phones, making decisions based on our bodily sensations, using tactile tools to solve abstract problems, drawing inspiration from our surroundings, and arguing with our friends, we can access intelligence that exists beyond the confines of our craniums. In this episode, Annie explains how to do it. This episode first aired in June 2021. Sponsored By: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

Nicholas Epley is a mind reader. But he doesn’t have ESP or practice hypnosis. He's not telepathic or clairvoyant. Sure, you could ask him to read your fortune, but you'd be better off with a Magic 8 Ball. When we say Nick is a mind reader, what we mean is he studies mind reading at the University of Chicago — studies, as he puts it, "how we make inferences about each other's thoughts and beliefs and attitudes, and mostly how we screw that up." Today, he makes small talk — and big talk — with Rufus about his new book, A Little More Social, which draws on the dozens of studies he's run with thousands of participants to show that talking to strangers, cringe as it may feel, can enliven your days, lengthen your life, and maybe even heal our politics. If you enjoyed this episode, check out our conversations with Charles Duhigg, Leslie John, David Brooks, Marc Schulz, Anna Sale, and John Colapinto. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠[email protected]⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 Sponsored By: Fora — Build and scale your own travel business by becoming a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

What do your five senses — sight, sound, smell, taste, and touch — have to do with happiness? According to Gretchen Rubin, a great deal. The world around us, she says, has the potential to dazzle, to entertain, to trigger a state of rapture. If only we pay attention. Today on the show, she shares the tools she's developed to delight in the physical world. She spoke to Rufus in April 2023 about her book Life in Five Senses. Sponsored By: Fora — Become a Fora Advisor today at foratravel.com/idea Northwest Registered Agent — Learn more at northwestregisteredagent.com/nbifree Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

America's a funny place. It's not a country with a fixed geographic or religious identity. We don't have a common story of divine creation. "What we have," writes Ben Rhodes in his new book, ⁠All We Say⁠, "are words." The words of the founding documents, yes — but also "the words of speeches spoken by Americans who call us to be that better version of ourselves." Ben has spent more time with great American speeches than just about anyone. For eight years, he was a speechwriter in the Obama White House, crafting some of the defining oratory of the era. His new book is a 250-year tour through 15 speeches that built the country, challenged it, and raised its sights. He tells us how FDR changed the course of WWII from behind the lectern, how MLK ad-libbed one of the most famous lines in American history, and what Obama's 2008 speech about race can teach today's politicians about storytelling. And he makes the case that America needs great oratory now more than it has in a long time. 💬 LINES WE LOVED: “Try to imagine American identity without speeches. It's hard to do. It's almost like secular scripture. Think about the Gettysburg Address, Lincoln's second inaugural, the ‘I Have a Dream’ speech or those Kennedy speeches — or, if you're a Republican, the speeches that Reagan gave. I would argue that one of the reasons our politics is so fractured and we can't talk to each other or persuade each other of anything is because we're not doing that anymore.” “Obama used to say to me, ‘Remember that everything we do is just we're trying to tell the best story we can about America and what it can be.’ Not only is every speech a story, but every speech is a chapter in a larger story we're trying to tell.” 🔗 LINKS + SPONSORS: If you enjoyed this episode, you might also like our conversations with Erik Larson, Walter Isaacson, Eric Weiner, and Jill Lepore. Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

In his mega-bestseller Four Thousand Weeks, Oliver Burkeman showed that the finitude of life “isn’t a reason for unremitting despair, or for living in an anxiety-fueled panic about making the most of your limited time. It’s a cause for relief.” In his follow-up book, Meditations for Mortals, he invites us to embrace what he calls “imperfectionism.” Accept your limitations, your finitude, your lack of control — because “the more we try to render the world controllable,” he warns, “the more it eludes us; and the more daily life loses … its resonance, its capacity to touch, move and absorb us.” This episode first aired on October 31, 2024, but it wasn’t Oliver’s first appearance on the show. Back in 2022, he sat down with our curator Malcolm Gladwell. You can find that conversation here. 💬 LINES WE LOVED: “Turning towards the limited situation in which we find ourselves is ultimately freeing, energizing, and conducive to meaningful productivity.” “Getting on top of all your to-dos is impossible because there's always a bigger space of things that we could do than things that we're going to be able to do.” “Everything is either a good time or a good story.” 🔗 SPONSORED BY: The Next Big Idea Club ➡️ Join today and we’ll send you a copy of David Epstein’s latest bestseller, Inside the Box. Use code PODCAST to save 20% at nextbigideaclub.com Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi

Nicholas Thompson, CEO of The Atlantic and host of "The Most Interesting Thing in AI," joins Rufus and Caleb to explain why the machines may master our minds long before they master our muscles — and what that gap tells us about where AI is headed. Along the way: why human podcasters still beat AI ones, how Nick learned to stop worrying and love open source, and where he'd point an infinite AI budget. 🎧 Check out Nick’s previous appearance on the show here. 📦 Join the Next Big Idea Club and we’ll send you a copy of David Epstein’s new book, Inside the Box, and an invitation to a members-only Q&A with David on May 26. Learn more at nextbigideaclub.com/ 🔗 SPONSORED BY: Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to ⁠granola.ai/idea⁠ Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at ⁠incogni.com/nbi⁠ Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at ⁠quince.com/nbi⁠ Shopify ➡️ Launch your business for just $1/month. Start selling today at ⁠shopify.com/nbi⁠

The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, is simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they would be happy. But is it really that simple? Can the advice of someone born 2,363 years ago still hold true? To answer these questions, we turned to Emily Austin, professor of philosophy at Wake Forest University and author of the delightful book Living for Pleasure: An Epicurean Guide to Life. (This episode first aired in January 2023.) Sponsored By: Granola — If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea  Incogni — Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi  Quince — Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi    Shopify — Launch your business for just $1/month. Start selling today at shopify.com/nbi

You can run from uncertainty, but you can’t hide. The thing to do, says Simone Stolzoff, to develop comfort with ambiguity and build tolerance for the unknown. His new book is How to Not Know: The Value of Uncertainty in a World that Demands Answers. Granola ➡️ If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai/idea Incogni ➡️ Protect your personal information online and get an exclusive 60% off an annual plan at incogni.com/nbi Quince ➡️ Refresh your spring wardrobe and get free shipping and 365-day returns at quince.com/nbi Shopify ➡️ Launch your business for just $1/month. Start selling today at shopify.com/nbi