#29: Two marketing paths crossing in tech

Today you’ll be hearing part two of our previous episode, featuring Jade Maravillas, Alliances Director at Birlasoft, and Cassi Vilvert, Product Manager at Z1. Last episode, while they share their story, we also got to know key topics revolving around product marketing, the early days and in tech, and consolidating a company's differentiation strategy. Since storytelling is so central to the marketing field, we illustrated what they learned about this area with actual stories that they experienced in their professional lives. So if you haven't had the chance to listen to our previous episode, I highly recommend that you do so, since it was a very illuminating conversation. In this part of our chat we talked about the importance of writing in product marketing, and discussed books and the future of this area. Cassi's Linkedin profile: https://www.linkedin.com/in/cassianevilvert/ -------------- If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads

Today's conversation features Jade Maravillas, Alliances Director at Birlasoft, and Cassi Vilvert, Product Manager at Z1. While they share their story, we will also get to know key topics revolving around product marketing, the early days and in tech, and consolidating a company's differentiation strategy. Since storytelling is so central to the marketing field, we illustrated what they learned about this area with actual stories that they experienced in their professional lives.   Cassi's Linkedin profile: https://www.linkedin.com/in/cassianevilvert/ -------------- If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads

Today we talk to Gabriel Cajiga, Fullbright Scholar in Law, and Willy Vasquez, PhD student in Cryptography, to talk about Cyber 9/12 Strategy Challenge, and how writing and tech are deeply present in this global competition. Gabriel Cajiga is a Panamanian lawyer and Fulbright scholar experienced in intellectual property, information technology and business law. Willy Vasquez is an American PhD student interested in designing provably secure systems using cryptography and formal methods. Cyber 9/12 Strategy Challenge is an annual cyber policy and strategy competition where students from across the globe compete in developing policy recommendations tackling a fictional cyber catastrophe. Know more about Cyber 912 Strategy Challenge: https://www.atlanticcouncil.org/programs/scowcroft-center-for-strategy-and-security/cyber-statecraft-initiative/cyber-912/ Gabriel Cajiga's Linkedin profile: https://www.linkedin.com/in/gabrielcajiga/ Willy Vasquez' website: https://wrv.github.io/ -------------- If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads

We will be meeting tech writers around the world in this new season, so we can understand what's the market like going beyond major tech writing hubs, and also the trends and challenges that tech writers in different countries face.  In this episode we travel to India to interview Sneha Sridharan, technical writer at commercetools, formerly working at Zoho.  Check out her Twitter profile: https://twitter.com/amrithaasneha?s=21 If you are a tech writer based in Asia, Afria or Latin America, please reach out to us through our Twitter! We'd love to interview you <3  https://twitter.com/TheManu_script_ --------- Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_

Surprise mini episode for the end of the year! Tune in to get to know Karla Luz, our new team member, and also get spoilers of our next season! --------- Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_

Welcome to The Manuscript!  In this podcast, we're passionate about writing and technology.  Every couple of weeks we talk to people making a difference in the intersection of writing and the development of technology products, covering technical and UX writing, product development, art and design, content strategy and anywhere else there’s someone thinking about content in digital products and the tech industry.

Welcome to quite a different episode than what we’re used to. We’ll have a Q&A about the show, share some backstage stories, special projects like Pupila Talk, and talk about the future of the show. Get to know some of our guests today: -  Lucas Costa https://www.linkedin.com/in/lucas-costa-b28415219 - Babi Pinheiro https://www.linkedin.com/in/b%C3%A1rbara-pinheiro-de-souza-varela-babi42/ https://nimbbus.tumblr.com - Karla Luz https://www.linkedin.com/in/karla-grl/ https://www.behance.net/karlagabri1cb3 - Ana Carolina do Carmo https://www.linkedin.com/in/ana-carolina-port%C3%A1cio-do-carmo-51aa15215/ -------- Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ This episode was edited by Pupila, Junior Enterprise from UnB. If you like good stories, you’ll like Pupila. https://www.pupilaaudiovisual.com.br/

In this episode we interviewed Beatriz Guerreiro, fellow tech writer at VTEX, to talk about release notes, and the process of implementing them at VTEX. Bia graduated in International Relations at Universidade Federal Fluminense, in Rio de Janeiro, Brazil, and before joining VTEX she worked at IBM in the Latin American HR. And we’re trying out a different kind of episode. On the last couple of weeks we came to the conclusion that it would be really cool to share with you a recent challenge we faced at VTEX involving release notes. We wanted to share how it went down and what we learned in the process. And it brought to my mind that maybe this could be a recurrent theme on the show. What if we had themed episodes with case studies of projects that different people lead? Tell us what you think! ---------------- Links mentioned today: Beatriz Guerreiro: https://www.linkedin.com/in/beatriz-guerreiro-b70977143/ Flash forward podcast: https://www.flashforwardpod.com/ Beyond Predictable podcast: https://vtex.com/en/blog/culture/beyond-predictable-3-overcoming-career-challenges/ ------ Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ This episode was edited by Pupila, Junior Enterprise from UnB. If you like good stories, you’ll like Pupila. https://www.pupilaaudiovisual.com.br/

In this episode we interviewed Maria Beatriz Vilela, marketing specialist at Imovision, the film distributor. We’ll be covering a digital product that has been on my wish list for ages: streaming platforms! Maria Beatriz led the launch of Imovision’s first streaming platform, so we’ll talk specifically about film distribution, and how marketing content applies to this media. We dive deep about the insides of the movie industry, and how tech writing can be a part of other professionals' day to day - even though they are not aware of it! ------ Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ This episode was edited by Pupila, Junior Enterprise from UnB. If you like good stories, you’ll like Pupila. https://www.pupilaaudiovisual.com.br/

In this episode, we interviewed Pedro Alecrim, technical writer at Wildlife Studios to talk about games, and how words are part of how users interact with them. We focused our chat on the following topics: Pedro's career and how it feels to work in this industry; game development, and how it differs from regular app's development; community engagement; and finally, the particularities of tech and UX writing in games. Links mentioned: Game Maker's Toolkit: Should Game Designers Listen to Negative Feedback? Game Maker's Toolkit: Super Mario 3D World's 4 Step Level Design Zelda's Walkthrough Tech Writing Handbook: Dozuki Videos from Nitroplay, where Pedro was a youtuber Boardgames and Tech Writing Games mentioned: Assassin's Creed Valhalla, Outfire, Animal Crossing, Legend of Zelda, Zooba, League of Legends Wild rift, Bioshock trilogy, The Witcher 3, Super Mario Bros, Neopets. ------ Check out our website! There you can subscribe and listen to our episodes, you'll also get to contact us directly, and know more about us, your hosts. Check it out here: https://themanuscript.co The Manuscript's Book List On every episode, we ask our guests what book is currently on their night stand, and what book would they recommend for us to know more about what they do. Check out the official book recommendations list in our Twitter profile, or on our Goodreads bookshelf. Check it out here: http://bit.ly/the-manuscript-goodreads Twitter If you want to keep up with our latest news and insights, follow us on Twitter: https://twitter.com/TheManu_script_ This episode was edited by Pupila, Junior Enterprise from UnB. If you like good stories, you’ll like Pupila. https://www.pupilaaudiovisual.com.br/