MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings

On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal 

On today's MadTech Daily: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods

On today's MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan 

On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.  They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades. 

On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m; Meta Reveals Q4 2024 Results  

On today's MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes  

On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool 

On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok 

On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.  They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry,  Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.