MadTech Daily: EU Rolls Out AI Strategy; OpenAI Gives Content Owners More Control on Sora; Instagram Tests New Layout

In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs call to probe job cuts to TikTok’s content moderation team.

In today’s MadTech Daily, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.

In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape. The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.

In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling AI monitoring, and New York City suing social media firms for allegedly addicting kids.

In today’s MadTech Daily, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.

In today’s MadTech Daily, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.

In today’s MadTech Daily, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling , Spotify joining Amazon DSP, and NBCUniversal andYouTube TV inking a deal to add Peacock and sports.

In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still. They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.

Today's MadTech Daily looks at Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI's plans to enter the social space, and a new order issued by the UK government for Apple's user data.