ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat

1/8/2025

The MadTech Podcast

0:00

42:47

In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.

They examine the surge we’re seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters.

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ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat
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In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape. They examine the surge we’re seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters.
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ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat

The MadTech Podcast

Otros episodios de "The MadTech Podcast"

ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat

MadTech Daily: Google Joins EU AI Code; AI Boosts Meta Engagement; Barb Tracks YouTube TV Viewing

MadTech Daily: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia’s Social Media Ban for Under-16s

MadTech Daily: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split

MadTech Daily: Meta Suspends Political Ads in EU; UK Advertising Up 8% in Q1

MadTech Daily: Youtube Drops Barb Subscription while Ad Revenue Nears $10bn; UK Puts Tech Giants’ Age Checks to the Test

AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards

MadTech Daily: UK Targets Apple and Google Mobile Dominance; ITV Reports 30% Profit Fall in H1 2025

MadTech Daily: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions

MadTech Daily: UK Strikes AI Deal With OpenAI for Public Sector Use; YouTube Could Be Required to Prioritise Public Service Broadcaster Content