The Korean Beauty Show Podcast podcast

Personalization is 2024's Leading Trend in Korea

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The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them. 

But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.  

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea


Is Korea’s Personalization Trend A Fad or Lasting Trend?

Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.  

Question of the Week: What are the popular treatments in Korea at the moment?

  • Rejuran 
  • HIFU 


Why Did You Buy This K-Beauty Product?

 

Recommendation of the Week: Doctor Slump 

  • New K-drama on Netflix starring Park Hyung Sik and Park Shin Hye

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