Refocusing Your LinkedIn Content For Your ICP | Daniel Murray

In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in to learn how to avoid making the same mistake and create valuable content on LinkedIn for your ICP. 

In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast.  Subscribe to the show. 

Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd who is the Founder and CEO of RevenueZen. Alex is a B2B rabble-rouser and growth aficionado based in Portland, OR. His agency, RevenueZen, helps B2B companies grow sustainably and profitably through organic marketing strategies via SEO and LinkedIn.

Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that?  In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency.  Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales.  Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies. 

As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus brings on Ashley Cohen Chandler, who is a Partner at Tenx4, to dive deep into this topic. Enjoy. 

Everyone is leaving their 9 to 5 job. Well, at least it feels that way. It seems like every marketer is posting about it on LinkedIn these days. Are you thinking about leaving your full-time marketing job? Are you thinking about doing a marketing side hustle? Are you getting advice about it? In this episode, Jesus talks about how he made the transition from being a full-time corporate marketer to a full-time entrepreneur. Jesus also talks about the thoughts and emotions he had when he was making the transition. Enjoy the show.  Feel free to message Jesus on LinkedIn for tips on how to transition from your job to running your own thing. 

Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janelle Amos is a former in-house head of demand gen gal who took her experience from several startups to pursue her own aspirations of becoming a business owner. Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers. 

Your website is your 24/7 salesperson. It greets visitors and conducts transactions even when you're sleeping or otherwise living life. A slow website or one that lacks functionality is enough to make buyers bounce off. In this episode, Jesus McDonald is brought on as a guest on the B2B Marketing & Copywriting podcast hosted by Linda Melone. Jesus talks about the most common mistakes and issues he sees on websites that cost businesses money. And you often won't know about them... until it's too late. Check it out.

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder & CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider.