328: 5 Ways to Build Your Audience

Let’s celebrate the wisdom and power that come with age. Embrace the crone archetype - think wise woman, not wicked witch - to feel more confident and powerful. You’ll learn how to tap into our intuition and creativity plus I share 7 rituals for reflection and intention-setting to help you close out the year.   In this episode, you’ll: Discover what the crone archetype is all about and what it means in different cultures Explore how to use creativity as a way to express ourselves and grow, no matter our age Learn 7 personalized rituals to let go of the past year and set intentions for the future   For full show notes, go to schulmanart.com/335   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

If you're an artist looking to boost your sales and build lasting relationships with your customers, gifting can be one of the best ideas you can do! Direct response marketer David Baer joins me in breaking down gifting strategies for every stage of the customer journey and explaining how to leverage this powerful tool without undermining your sales. In this episode, you’ll: Discover how to avoid overdoing bonuses and gifts Learn the difference between a lead magnet and a bonus Explore the psychology of why gift-giving works on consumers For full show notes, go to schulmanart.com/334   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Emmy-winning filmmaker Liz Scully is back on the show for our newest art critic series. You’ll be hearing our take on the latest art news and stories in the art world. We’re discussing the role of art in shaping the world around us. Stay tuned to hear from your favorite art world insiders.   In this episode, you’ll: Learn how performance art can challenge and transform societal norms Discover why immersive art is becoming a must-see experience for 2025 Explore the ethics and effectiveness of art activism   For full show notes, go to schulmanart.com/333   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

This episode explores the interconnectedness of art with world events, cultural shifts, and societal trends. It examines how art responds to and reflects these influences, focusing on the 20th and 21st centuries. The episode also predicts 5 major art trends for 2025 and beyond, emphasizing the importance of artists being "in conversation" with the world around them to create relevant and resonant work.   In this episode, you’ll discover: Explore ways to create immersive experiences that engage audiences. Discover the importance of sustainability and eco-conscious themes in art Learn about the power of nostalgia in art and design For full show notes, go to schulmanart.com/332   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

This week I'm joined by my good friend and copywriting expert, Danielle Weil! She's written some of my most successful marketing campaigns and now she's here to help you with your art marketing messaging. We'll be talking about why good messaging is so important, especially in an AI-driven world where it's easy to sound like a robot. This episode is packed with helpful advice, so get ready to take some notes!   In this episode, you’ll discover: Discover the 3 key elements of successful marketing messaging: desire, trust, and urgency. Learn how to tap into your audience's pre-existing desires and build trust with them. Explore ways to create authentic urgency and scarcity in your marketing materials.   To get Danielle’s bundle, go to SchulmanArt.com/MESSAGE   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

If you’ve been struggling trying to find the right people for you, you’re not alone. I’m joined by marketing mavens Jen Lehner and Felicia Pagesh and we’re here to talk about the two main customer markets with you getting to decide which one you want to attract. It’s all about publicity, email marketing, and finding the strategies that feel good to you!   In this episode, you'll… Learn how to build your audience even if you’re an introvert or don’t use TikTok Explore two main market demographics: Gen Z and younger, and Gen Y and older – and how you can target your ideal audience effectively Discover tips and tricks in starting and creating your podcast   For full show notes, go to schulmanart.com/331   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

I get it—a lack of sales or recognition can make anyone wonder if their art just isn’t good enough. But what if the problem lies elsewhere? Join me in this episode as I break down the hidden factors that could be blocking your path to success.   In this episode, you’ll discover: Uncover small changes to your presentation that could have a big impact  Discover why constantly switching styles or mediums can confuse potential collectors and hold you back from sales Explore the importance of focusing on a specific theme or genre to stand out For full show notes, go to schulmanart.com/330   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

If you’re struggling with ways to market your art, consistency is key. Today, you’ll learn how to reframe your best messages without being boring. There’s no harm in repeating your winning ideas. Plus, get inspired by my incubator members’ latest wins!   In this episode, you’ll discover: Learn how repetition in marketing can build trust with your audience Discover why consistency is key to making your marketing messages stick Explore how to reframe the same message to engage different facets of your audience For full show notes, go to schulmanart.com/329   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

You’ve heard me say this before, invest in your relationships. Doing this brought me very significant people who have done so much for my career. In this episode, I’m sharing   actionable steps on how you can also widen your network.     In this episode, you’ll: Learn strategies to pitch your personal brand story to press Find out how to get your art in front of the right people, Uncover the importance of storytelling when it comes to marketing   For full show notes, go to schulmanart.com/328   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

Step into the shadows of creative uncertainty and unearth the chilling tales of artistic fears in our spine-tingling Halloween edition! Dive deep into the twisted intricacies of creativity and the haunting struggles that can accompany it. Let’s investigate the raw vulnerability behind the artistic process and shed light on the fears and doubts plaguing even the most seasoned artists, marketers, and entrepreneurs. Together, we will determine how to overcome spooky obstacles, reclaim your artistic prowess, and foster resilience in the face of creative nightmares. “The real specter was the creative anxiety lurking in the shadows. It wasn't just about having the time, it wasn't about the distractions, it was about the chilling touch of fear and uncertainty.”- Miriam Schulman In this podcast, you’ll discover… Acknowledging and facing your fears, such as fear of failure, perfectionism, imposter syndrome, and the comparison trap, will empower you to confront the inner demons of creative anxiety. Imperfections are natural, and your past achievements serve as a reminder of your capabilities. Actionable strategies for pushing through creative blocks.   For full show notes, go to schulmanart.com/280.   ++++++++++++++++++++  🎉FREE GOODIES!🎉  Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.  ++++++++++++++++++++  🎤NEVER MISS AN EPISODE!  If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous, leave me a review-- https://schulmanart.com/review-podcast  ++++++++++++++++++++  BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories!  ++++++++++++++++++++  I'd love to chat with you on Instagram: http://instagram.com/schulmanart