Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships
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With this year's NCAA WBB March Madness, we are seeing the exciting sports and players getting the distribution and attention they deserve.
The result is an explosion in viewership rates and popularity.
So how will this affect the sponsorship industry as a whole?
In this episode, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.
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