Breaking Down the Science of Virality with Brendan Kane

Chris Voss is the world's #1 Negotiation Coach and CEO at The Black Swan Group, a negotiation consultancy serving Fortune 500 companies globally. He represented the U.S. in international conferences and served as the FBI’s hostage negotiation representative on the National Security Council’s Hostage Working Group. In this episode, we talked about negotiation techniques, ethical influence, systems thinking...

Brendan Kane is a Managing Partner at Hook Point. He is a digital marketing expert who has been helping top brands and celebrities create viral content since 2005. Overseeing $300 million in marketing spend, he has worked with major corporations like MTV, Paramount Pictures, and IKEA, generating over $1 billion in revenue. His celebrity clients include Taylor Swift, Rihanna, and Adriana Lima, for whom he crafted successful digital strategies. Brendan is also the best-selling author of “One Million Followers” and “Hook Point: How to Stand out in a 3-Second World.” In this episode, we talked about social media presence, virality, content format, organic media strategies…

Brian Burton is the General Manager of Benjamin Franklin Plumbing Phoenix and the host of the Waste No Day Podcast. He previously served as VP of Sales for One Hour Heating and Air Conditioning of Southeast PA and was an Operations Manager at Rohrer’s Mister Sparky Electric.  Logan Altland is the #1 salesman at Mister Sparky, holding the position for two consecutive years, and brings over a decade of experience as an electrician. In this episode, we talked about sales tactics, customer interaction, overcoming sales objections…

Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 22 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about business intelligence, employee accountability, development programs...

Ismael Valdez is the Owner and CEO of Nexgen Air Conditioning Heating and Plumbing, a $100 million Southern California company that highlights superior customer service, data efficiency, and a highly-trained staff of technicians and contractors. From initially working as a “counter guy” at a wholesale distributor to expanding his own HVAC company, Ismael has emerged as one of the most innovative figures in the home services sector. Travis Ringe is the President of ProSkill Plumbing, Heating & Air, which was established in 2008 by Travis and his brother Tyler, who both grew up in a family of tradesmen. In this episode, we talked about customer feedback, client retention strategies, service efficiencies...

Chris Yano is the CEO of RYNO Strategic Solutions and has been leading the company since 2008. He is an experienced business owner, investor, and philanthropist with a heart for the trades and a successful history working in the home services digital marketing and advertising industry. Chris is also the host of the popular “To The Point Home Services Podcast,” which offers marketing solutions to help more companies grow. In this episode, we talked about data-driven business decision-making, digital marketing, private equity…

Rob Parker and Eric Van Dam are Managing Directors and Co-Heads of Residential Services at Piper Sandler. Rob was one of the founders of Quarton Partners. He has advised public and private clients on numerous mergers, acquisitions, LBO, cross border, and capital raising transactions across a variety of industries. Eric, on the other hand, brings over 15 years of experience from over 100 transactions. Eric expertise lies in middle market mergers and acquisitions engagements. In this episode, we talked about mergers and acquisitions strategy, private equity, financial metrics...

Dr. Robert Cialdini is the Founder of Cialdini Institute and the President of Influence at Work. Recognized as the “Godfather of influence,” he is known for his cutting edge scientific research and ethical business and policy applications. Dr. Cialdini is also the New York Times Bestselling Author of “Influence” and “Pre-suasion.” In this episode, we talked about principles of influence, ethical persuasion, personal development...

Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about customer service, finance and credit, talent retention, scaling strategies...

Benny Fisher is the Founder of The Big Fish Contracting Company. He is an experienced public speaker, business consultant, and marketer. Benny has earned a reputation for outstanding customer satisfaction, gaining several awards including, GAF Master Elite Contractor, GAF President’s Award, Beacon Lighthouse Award, Angie Super Service, and hundreds of 5-Star Google reviews. In this episode, we talked about personal growth, delegation techniques, personal branding...