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The focus is on understanding and simplifying the process of behavior change. Paul highlights the importance of change for personal growth and introduces the scientifically studied C.O.M.B. motivation model, to make behavior change easier.
Key moments: 00:00 Introduction to Behavior Change 00:28 The Science Behind Change 02:24 Understanding the COM-B Model 05:40 Capability: Building Skills and Knowledge 09:19 Opportunity: Creating the Right Environment 10:41 Motivation: The Drive to Act 14:06 Applying the COM-B Model
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