RTFM 255: Is ChatBet AI revolutionising betting in messaging apps?

26/3/2026

The Gambling Files

0:00

48:00

In this episode of the Gambling Files Podcast, hosts Jon Bruford and Fintan Costello engage in ‘humorous banter’ while introducing their guest, Josh, co-founder and CEO of ChatBet AI. The conversation covers various topics, including sponsorships, personal updates, and the innovative functionalities of ChatBet AI, which allows users to place bets directly within messaging apps. The hosts explore the significance of user engagement in the gambling industry and how technology is reshaping the betting landscape.

In this conversation, the speakers delve into the innovative technology behind sports betting interactions, focusing on the integration of AI and messaging platforms. They discuss how AI can enhance user experience by allowing for intent-driven interactions, the importance of responsible gambling measures, and the evolution of user behaviour in betting. The conversation also touches on the challenges of regulatory compliance and the future prospects of AI in the betting industry.

What we talk about, but in a list:

The podcast opens with humorous banter between the hosts.
Sponsorships play a crucial role in the podcast's funding.
Personal updates reveal Jon's move to a disabled-adapted house.
ChatBet AI allows betting through messaging apps like WhatsApp.
Operators can engage users more effectively through personalized messaging.
Messaging apps have a high user engagement rate.
The importance of reducing friction in the betting process is emphasized.
Operators can create one-to-one conversations with users.
The podcast highlights the evolving landscape of iGaming.
The hosts express excitement about the future of technology in gambling. The technology allows for direct messaging with betting companies.
AI can autonomously place bets without human intervention.
Messaging platforms are becoming the primary interface for betting.
User intent can be captured more effectively through natural language.
Responsible gambling measures are integrated into the AI system.
The evolution of user behaviour is shifting towards messaging apps.
AI systems must be trained to understand user language and intent.
Regulatory compliance remains a critical aspect of AI in betting.
The market is seeing a shift towards personalised user experiences.
ChatBet is currently operational in regulated markets like Peru and Mexico.

Choice quotes:

"Sponsorships are available"
"Messaging is the new interface."
"Intent-driven execution is the future."
"Messaging is not just another channel."
"We are capturing intent at the source."

Chapters (but add 30 seconds or so because of the music, innit):

00:00 Introduction and Banter
01:28 Sponsorships and Promotions
05:58 Personal Updates and Life Changes
08:17 Guest Introduction and ChatBet AI Overview
10:31 ChatBet AI Functionality and User Engagement
14:53 Understanding the Technology Behind Betting Interactions
17:02 The Role of AI in Sports Betting
20:57 Transforming User Experience with Intent-Driven Interaction
24:51 Addressing Responsible Gambling and Regulatory Challenges
30:43 The Evolution of User Behavior in Betting
37:29 Building a Robust AI System for Betting
40:27 Current Market Applications and Future Prospects

Josh on LinkedIn - https://www.linkedin.com/in/joshuaswerdlow/

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The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

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