Winning IRL: The Future of Retail w/ Lara Marrero | Ep 382

Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews. What You’ll Learn: How to make your resume pass automated filters Why “spray and pray” job applications don’t work The design mistakes that ruin creative resumes How to use Jule’s PIRAI framework to stand out in interviews Timestamps (00:00) - Intro (02:23) - How ATS systems filter out your resume (05:46) - Why the “spray and pray” approach fails (06:55) - Inside Amazon’s hiring loop and “Raising the Bar” (09:47) - Tailoring your resume like SEO for job descriptions (13:00) - The resume design mistakes that kill your chances (16:39) - Showing authenticity and personality in your application (19:58) - Real story – landing a VC job by leaning into uniqueness (31:28) - Replacing STAR with PIRAI (33:37) - PIRAI example – how automation saved 70% of company time (39:50) - How to answer “Are you a team player?” with specifics (46:39) - Building your story bank and practicing effectively (52:18) - Key takeaways + final thoughts Check out today's guest, Jule Kim: Jule's LinkedIn: ⁠https://www.linkedin.com/in/julekim/⁠ Jule's Instagram: ⁠https://www.instagram.com/itsjulekim⁠ Executive Coach Jule Kim : ⁠https://adviceactually.com/⁠ Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: ⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create content people remember—and why “show, don’t tell” still wins in modern marketing. David shares how to keep brand stories authentic, give more value than you take, and stay true to your core idea. They also dive into how AI is flooding the content space, and why human, values-driven storytelling will always stand out. Register for AdobeMax using the code FUTUR25 for $400 off a full pass.   See you there!⁠ https://max.adobe.com/?cgen=7RZ35VGK&mv=other⁠ Timestamps (00:00) Intro (02:36) Story structure in marketing (09:34) Short-form storytelling tips (13:34) Building character and change (16:36) Brand content framework (18:03) Value-first storytelling (21:41) Authentic voice over fear (33:17) Core values in content (39:19) AI and human creativity (49:09) Closing thoughts and takeaways Check out today’s guest, David J. Ebner: LinkedIn: https://www.linkedin.com/in/davidjebner Website: ⁠⁠https://contentworkshop.com/ Check out The Futur: Website: ⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Futur Podcast, Chris Do talks with Scottish visual artist Craig Black about what it takes to reinvent yourself, embrace fear, and build a thriving creative career around your own unique style. Craig’s journey spans professional football, typography, and ultimately his signature “Acrylic Fusion” technique—a paint-pouring process that’s landed him collaborations with UEFA, FIFA, and Porsche. But behind the global recognition is a story about personal risk, self-initiated projects, and betting everything on his art. Together, Chris and Craig unpack: How to pivot when your first career path fails Why personal projects can lead to global clients The strategy behind launching at the right cultural moment Building a family-first lifestyle studio without compromise Using fear as a compass for growth This episode is a masterclass in reinvention for creatives, designers, and entrepreneurs who feel stuck and want to break through with their own voice. Register for AdobeMax using the code FUTUR25 for $400 off a full pass.   See you there! https://max.adobe.com/?cgen=7RZ35VGK&mv=other Timestamps (00:00) - Intro (00:19) - How Acrylic Fusion was invented (01:44) - Porsche Taycan project: car as a canvas (03:49) - Process hacks: breathwork vs failed tools (08:43) - Leaving football to pursue creativity (14:44) - The teacher who saved Craig’s career (20:49) - Designing Rangers FC’s jersey typography (24:12) - Quitting typography to pursue fine art (31:22) - Fusion Footballs launch at Euro 2020 (36:53) - Taking risks with little financial safety (39:20) - Three essentials for creative breakthroughs (44:32) - Running a family-first lifestyle studio (47:38) - Final lesson: fear leads to growth Check out today’s guest, Craig Black: Instagram: ⁠https://www.instagram.com/_craigblack/⁠ LinkedIn: ⁠https://www.linkedin.com/in/craigblackdesign/⁠ Website: ⁠https://craig.black⁠ Shop: ⁠https://craigblack.shop⁠ Fusion Footballs: ⁠https://craig.black/projects/fusion-footballs⁠ Check out The Futur: Website: ⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do speaks with Ranbir Arora about reaching product–market fit without lighting the budget on fire. They explore One Day’s “university for entrepreneurs,” how the mentor-led model works in practice, and why its accredited MBA is earned by building a real business—not cranking out essays. They also cover how to start by finding a real, painful problem, prove demand before building, and work through seven types of pivots—problem, solution, customer, price, funnel, channel, messaging—from biggest to smallest to diagnose what’s stuck. Listeners walk away with clear litmus tests and simple experiments to move faster and stop guessing. Timestamps: (00:00) Intro(14:40) Fully accredited MBA path.(15:32) Partner details & rigor.(20:33) Find deep customer pain.(20:57) Validate demand before MVP.(31:12) Quality and mentor capacity.(32:15) How mentors scale time.(33:42) Training, benchmarks, oversight.(38:47) Team, pedagogy, advisory board.(41:49) The seven pivot classes.(44:25) Funnels and channel swaps.(45:01) Messaging tweaks to break even. Check out today's guest, Ranbir Arora: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/ranbir_arora/?hl=en LinkedIn:⁠⁠⁠⁠⁠⁠⁠ ⁠https://uk.linkedin.com/in/ranbir-arora-39219a37 Website: https://www.oneday.org/uk Check out The Futur: Website: ⁠⁠⁠https://www.thefutur.com/⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do clients hesitate even when they’ve already agreed on price? In this short solo episode, Chris Do breaks down the hidden reasons deals stall—and what you can do about it. You’ll learn how to ask better questions, prove you’re listening, avoid oversharing, and keep calls tight and focused. Chris also shares subtle ways to earn trust, build rapport, and guide conversations without forcing them. If you’ve ever lost a deal after you thought it was in the bag, this episode will show you why—and how to fix it. Timestamps: (00:00) Intro (01:15) Ask deeper, smarter questions (02:46) Show prospects you listened (03:26) Avoid oversharing, build trust (04:40) Respect time, guide conversations (07:13) Note-taking builds client confidence (09:04) Power of thoughtful pauses Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What makes a boss “bad”—and why do so many talented people end up working for them? Author and marketing executive Mita Malick joins Chris Do to share the stories behind her new book, The Devil Emails at Midnight, including how childhood bullying shaped her empathy and her mission to create healthier workplaces. Together, they break down 13 toxic boss archetypes, the hidden triggers that turn well-meaning leaders into bad ones, and how creatives can spot red flags before it’s too late. Whether you’re navigating a tough client, rebuilding a team, or learning how not to repeat the mistakes of past managers, this episode gives you practical tools and a fresh perspective on what better leadership really looks like. Timestamps: (00:00) – Intro (01:30) – Culture starts at home (03:25) – Driveway hate graffiti story (06:10) – Principal’s office, suspension fallout (09:33) – Book genesis: bad bosses (11:44) – The midnight-email manager problem (12:20) – Micromanagers, disengaged leadership explained (14:50) – Who this book helps (15:43) – Medusa: public team humiliation (20:17) – Toxic environments feel like “home” (24:50) – Friend’s mirror moment at work (33:28) – Grief chapter: losing dad (36:11) – Exit interview: “I cried” (38:08) – The Napper archetype explained (42:13) – Performance Improvement Plan explained (46:57) – Thirteen boss archetypes list (48:15) – Where to buy the book (49:09) – Connect with Mita Malick Check out today's guest, Mita Mallick: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/mita_mallick13/?hl=en LinkedIn:⁠⁠⁠⁠⁠ https://www.linkedin.com/in/mita-mallick-2b165822 Website: https://www.mitamallick.com/ Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠ Threads:⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Retail isn’t dead—it’s transforming. Laura Marrero, Partner and Strategy Director at Gensler, reveals why the best brands are rethinking stores as experiences, not just points of sale. We explore the “PhD” of retail—Physical, Human, Digital—and why the future is less about malls and more about destinations that build belonging. From Westfield Century City to the rise of retailtainment, Laura explains how to design spaces that people actually want to visit. Timestamps: (00:00) – Intro (02:15) – Laura Marrero’s career path (05:42) – Why retail is transforming (09:18) – Flagships, inline, and pop-ups (12:56) – The PhD of retail (16:33) – How people choose locations (20:11) – Destination retail vs. convenience (24:07) – Case study: Century City mall (28:52) – Lifestyle experiences that work (33:15) – The parking problem explained (36:44) – Retailtainment and social connection (40:12) – Scarcity, drops, and belonging (44:20) – Closing thoughts and key takeaways Check out today's guest, Lara Marrero: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/getlara/?hl=en LinkedIn:⁠⁠⁠⁠ https://uk.linkedin.com/in/laramarrero Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠ Threads:⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠ Behance: ⁠⁠⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Most creatives avoid building a personal brand because it feels like chasing clout. But in this conversation, Chris Do and Matt Essam flip the script: personal branding isn’t about being famous—it’s about being findable, credible, and trusted at scale. You’ll learn why “attention without influence” is meaningless, how the Know–Like–Trust framework still rules, and why your reputation is the most powerful marketing asset you’ll ever own. Chris and Matt break down the grind behind visibility—from networking events to LinkedIn strategy—and how to borrow credibility the right way. Timestamps: (00:00) – Intro (03:41) – Pre-social networking tactics explained. (04:54) – LinkedIn replaces networking events. (07:22) – Social proof builds reputation. (09:00) – Attention without influence is useless. (11:24) – Know Like Trust framework. (12:35) – Be findable, get discovered. (18:46) – Personal brand force multiplier. (20:14) – Spotlight your real substance. (33:55) – Branding compels, marketing repels. (37:14) – Old-school grind before brand. (38:34) – Privilege, purpose, greater impact. (41:59) – Great content makes them ask. (50:48) – Format, subject, delivery triad. (52:03) – Personal brand beyond fame. (53:23) – Homework: define core subjects. Check out today's guest, Matt Essam: Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/matt_essam/?hl=en LinkedIn:⁠⁠⁠ https://uk.linkedin.com/in/mattessam Website: https://www.mattessam.co.uk/ Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠ Linkedin: ⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠ Podcasts: ⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠ Twitter: ⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠ Youtube:⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠ LinkedIn:⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠ Facebook:⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠ Instagram:⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠ Twitter:⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠ TikTok:⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠ Threads:⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠ Zaap: ⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠ Clubhouse:⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community. They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves. Timestamps: (00:00) Intro (03:05) Google/YouTube partnerships origin story (07:06) Asian American identity journey (09:02) Learning sales; 70% close (15:02) Style permission and fit (19:47) “Clothes are tools” framework (21:04) Travel uniform: layers, pockets (23:15) Style as social icebreaker (28:31) Defining your zone of genius (44:31) Legacy, parenting, purpose, service (49:00) Caltrain joy; closing reflections Hey listeners!   Here is a savings opportunity for the AIGA Design Conference in October.  Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket.  ⁠https://www.aiga.org/design/aiga-design-conference⁠ Check out today's guest, Priscilla Lau: Instagram: ⁠⁠https://www.instagram.com/priscillaylau/?hl=en LinkedIn:⁠⁠ https://www.linkedin.com/in/priscillalau Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to standing out on LinkedIn isn’t posting more—but mastering comments? In this episode, Chris Do talks with copywriter and creative strategist Jasmin Alic about building influence, writing with rhythm, and showing up with consistency. From his early days as a rapper to becoming one of LinkedIn’s most engaging voices, Jasmin breaks down how creators can use discipline, habits, and authentic interaction to earn visibility and trust online. Timestamps: (00:00) Intro (02:05) Power of LinkedIn comments (05:10) From rap career to copywriting (10:15) Why posting daily is overrated (18:20) Engagement as habit, not job (26:00) Mastering LinkedIn algorithm timing (37:20) Finding content ideas in comments (48:15) Building trust and real community (01:01:10) Balancing business and family life (01:15:30) Discipline, mindset, and consistency (01:37:50) Rap, rhythm, and persuasive writing (01:49:10) Final reflections and key takeaways Hey listeners!   Here is a savings opportunity for the AIGA Design Conference in October.  Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket.  https://www.aiga.org/design/aiga-design-conference Check out today's guest, Jasmin Alic: Website: ⁠https://www.hey-jay.com/⁠ Jasmin Alic LinkedIn:⁠https://www.linkedin.com/in/alicjasmin/?originalSubdomain=ba Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices