Everything Electric Podcast podcast

Why Electric Cars Need Behavioural Science, Not Bigger Batteries!

0:00
52:08
Retroceder 15 segundos
Avanzar 15 segundos

In this week’s episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries. 

Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation.

00:00 - Introduction 

02:04 - What is behavioral economics? 

03:08 - Range anxiety: Solving for anxiety, not range 

06:32 - Why speeding barely saves time 

10:28 - Transport for Humans: The bus information problem 

16:51 - Why 95% of EV drivers never go back 

22:37 - Network effects and why behavioral change takes time 

28:10 - Travel smarter, don't travel faster 

33:25 - Better alternatives to EV grants 

38:03 - Removing political heat from EVs 

39:30 - The Heathrow Pod: Why it's magical and valuable 

44:23 - The heat pump vs. air conditioning debate 

46:51 - Why test drives should be two weeks, not three days 

49:41 - Why psychologists arrive too late to solve problems

 

Why not come and join us at our next Everything Electric expo: https://everythingelectric.show

 

Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow

 

Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff

 

Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow

 

Become a YouTube member: use JOIN button above

 

Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0

 

Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/

 

Visit: https://FullyCharged.Show

 

Find us on X: https://x.com/Everyth1ngElec

 

Follow us on Instagram: https://instagram.com/officialeverythingelectric

 

To partner, exhibit or sponsor at our award-winning expos email: [email protected]

 

Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025

Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026

EE NORTH (Harrogate) - 8th & 9th May 2026

EE WEST (Cheltenham) - 12th & 13th June 2026

EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026

 

Otros episodios de "Everything Electric Podcast"