Why Electric Cars Need Behavioural Science, Not Bigger Batteries!

In this week’s episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: [email protected]   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

This episode was recorded live on stage at our Everything Electric Farnborough show during the panel Tariffs, Tensions & the Race to Electrify: How Global Politics Is Shaping the Clean Energy Transition. From trade barriers and protectionist policies to shifting alliances, misinformation and industrial competition, the clean energy transition is playing out against an increasingly political backdrop.  With a year of Labour leadership in the UK and mounting global competition, this discussion dives into how politics is shaping the future of EVs, supply chains, and energy infrastructure. On stage with Robert Llewellyn: Tim Dexter – Vehicles Policy Manager, Transport & Environment James Court – Public Policy Director, Octopus Electric Vehicles Ajai Ahluwalia – Head of Supply Chain, RenewableUK Tanya Sinclair – CEO, Electric Vehicles UK 00:00 Hello live from the show! 00:17 Ad Break 00:42 Welcome to our guests 02:51 Current state of play 15:40 Making electricity cheaper 24:18 Chinese EVs in Europe 28:40 Marginal Pricing   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026    #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electric-vehicles-uk

The Godfather of EVs, Dr Andy Palmer, talks to Fully Charged Show Founder, Robert Llewellyn, about Palmer Automotive's acquisition of Brill Energy, accepting Chinese EV realities, and the need for the UK's EV industry to unite.   The UK's EV industry can meet (tickets FREE) at B2B EV DAY in the Home Counties this Friday (10th October), for talks, ~100 EVs & thousands of test drives: https://www.tickettailor.com/events/fullychargedshowltd/1850554 Not in the industry? Join Everything Electric for a family-friendly festival of electrification at the weekend instead (11th & 12th October): https://everythingelectric.show/ There are more than 110 cars on display and / or test drives, (with more still being added in the final week), including: AUDI Q4 S line 45 e-tron AUDI Q4 Sportback Sport 45 e-tron quattro AUDI Q6 SUV Sport e-tron AUDI Q6 Sportback s-line e-tron AUDI A6 e-tron Avant BYD Atto 2 BYD Atto 3 BYD Dolphin Surf BYD Dolphin BYD Seal BYD Sealion 7 Cadillac Lyriq Changan S07 Cupra Born Cupra Tavascan Dacia Spring DS No.8 Ford Puma Gen-E Ford Explorer Ford Capri Ford Mustang Mach-E Geely EX5 Genesis GV60 Genesis GV70 Genesis GV80 Hyundai Inster Hyundai Kona Electric Hyundai Ioniq 5 Hyundai Ioniq 5 N Hyundai Ioniq 6 Hyundai Ioniq 9 Jaecoo 5 BEV Jeep Avenger KIA EV9 GT Leap T03 Mazda 6E Mercedes EQE 53 AMG Mercedes EQS 450+ Mercedes G580 Mercedes EQA 250+ Mercedes EQB 250+ Mercedes EQE 350+ Mercedes CLA 250+ MG4 MGS5 MG Cyberster MG IM 5 MG IM 6 Nissan ARIYA Nissan LEAF Nissan Micra Nissan SIlence 04 Omoda E5 Peugeot e-2008 Peugeot e-3008 Peugeot e-408 Peugeot e-5008 Polestar 2 Polestar 3 Polestar 4 Porsche Taycan Porsche Macan Skoda Elroq Smart #1 Smart #3 Tesla Model 3 Tesla Model Y Vauxhall Astra Vauxhalll Corsa Vauxhall Grandland Volvo EX30 Volvo EC40 Volvo EX40 Volvo ES90 Volvo EX90 VW ID.3 VW ID.7 Tourer VW ID.4 Estate VW ID.7 Hatchback VW ID.Buzz XPeng G6 XPeng P7 Like this? Check out our sister channel Everything Electric TECH: / @everythingelectricshow To keep current, subscribe for our episode alerts: https://fullycharged.show/zap-sign-up/ To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026  #fullychargedshow #battery everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk

In this week's episode, Imogen is joined by Daniel Davey, joint CEO of Longbow Motors. He reveals how his team of Tesla, Lucid, and BYD alumni are creating Britain's next generation of electric sports cars. Could Longbow Motors be the future of Britain's Electric Sports Car? Listen Now!  00:00 - Who are Longbow Motors? 02:00 - Speedster vs Roadster explained 04:07 - Why change how Earth feels about sports cars? 06:45 - Why EVs are perfect for sports cars 09:15 - The right timing for electric sports cars 10:15 - From Tesla to Longbow 12:55 - Tesla Roadster 16:00 - The advisory board 18:45 - Why Longbow will succeed where others failed 21:10 - The importance of co-founder relationships 23:30 - Manufacturing and supply chain 27:00 - Product philosophy 31:45 - Customer base 35:00 - Design process 37:30 - Why the UK is perfect for electric sports car manufacturing 40:00 - Future goals 41:20 - Final thoughts Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026  #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electric-vehicles-uk

In this week’s episode Imogen talks to Ruban Yogarajah, a Sustainability Partner at FGS Global - a stakeholder strategy firm helping companies and climate groups win support for the energy transition. They discuss why enthusiasm for "net zero" is declining, the messaging crisis that is undermining the clean energy transition and the need to rebuild public trust.    00:00 - Introduction: The Net Zero PR problem  02:01 - Who is Ruban and what does FGS Global do? 04:46 - What the UK public really thinks  06:46 - Why "net zero" doesn't work as a term  09:17 - Perception vs reality on climate costs  11:35 - The messy middle: Transition economics  14:25 - Reframing costs and making them tangible  16:35 - Energy security as a winning message  20:45 - Who should deliver these messages?  23:02 - Learning from EVs and practical technology adoption  27:05 - Local opportunities and green jobs  30:25 - Rebranding and new language  33:15 - Energy security vs fossil fuel myths  37:10 - Fighting misinformation  40:30 - Quick advice for different industries  43:54 - Final thoughts   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: [email protected]   Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026

 Fresh off the news that Canada is winding back its zero-emission vehicle (ZEV) ambitions, Imogen caught up with Kristian Aquilina, President and Managing Director of General Motors Canada, to get his perspective on the future of the automotive industry in Canada. The conversation covers how GM's EV lineup is performing in Canada, the challenges and opportunities ahead, and how the company is adapting to a rapidly changing automotive landscape. They also address common EV concerns, including range anxiety and charging infrastructure, and how these issues are being tackled. They discuss the role of public policy, including federal and provincial EV incentives, infrastructure investment, and the importance of collaboration between industry and government to support a successful transition to zero-emission vehicles. 00:00 Kristian Aquilina  00:00 Career Journey  00:40 GM EV Portfolio Performance in Canada  06:15 Cadillac  08:10 Approach  09:55 Challenges  10:30 EV Transition 13:00 Hybrid Vehicles  15:45 Incentives & Mandates  17:30 EV Anxiety 19:45 Political Challenges  23:00 Supply Chains  24:50 Hyundai Partnership 28:50 Manufacturing  32:30 Goals  34:20 GM Energy (V2G) 37:45 National Charging Network    @fullychargedshow   @EverythingElectricShow Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric VANCOUVER - Vancouver Convention Center - 5th, 6th & 7th September 2025   Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025

Imogen sits down with RJ Scaringe, founder and CEO of Rivian, for an in-depth conversation about the company’s journey so far. From its ambitious beginnings to becoming a major player in the EV space. RJ shares Rivian’s founding story, the realities of manufacturing in the US under today’s complex political and economic climate, and how the company is navigating ongoing supply chain challenges. They also explore Rivian’s strategy in the face of growing competition from Chinese EV makers, the highly anticipated R2, and what the recent partnership with Volkswagen means for the company’s future.   00:00 Who is Rivian? 03:00 Rivian EV Lineup  05:00 Rivian Design  06:00 The Origin of Rivian 10:00 EV Sales & Rivian Success  12:00 Mission 14:30 Challenges  19:30 Supply Chain 29:00  Do EV Makers Talk to Each Other? 31:30 VW Partnership & Relationship 40:00 Retrofitting Thoughts  42:15 Chinese EV Makers  49:45 Manufacturing   51:30 Jeff Bezos  52:30 Porsche  53:00 RJ Scaringe 56:30 RJ Scaringe One Wish! @fullychargedshow   @EverythingElectricShow   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric VANCOUVER - Vancouver Convention Center - 5th, 6th & 7th September 2025 Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electric-vehicles-uk #electricvehicles #evs #renewableenergy

Is an all-electric future inevitable? Or are the evangelists in for a shock?    Imogen Bhogal talks to Everything Electric CEO, and Electric Vehicles UK Founder, Dan Caesar, about what's really happening with EV sales around the world, and how the industry can accelerate the switch.   For more on Electric Vehicles UK, including Cost of Driving Electric report: https://electricvehicles.uk/   Get your #CheaperBetterBatteryElectric caps, t-shirts & hoodies here: https://shopfullycharged.com/

Imogen chats with the new President and CEO of BC Hydro, Charlotte Mitha, for an insightful conversation about the future of clean energy in British Columbia and beyond. BC Hydro delivers electricity to over five million customers across the province, an impressive 98% of it from clean energy sources, primarily thanks to their 82 hydroelectric dams. Their power grid also connects all the way down to California through the western interconnection, allowing them to trade hydro power for solar energy across borders. Charlotte brings a unique and thoughtful perspective to the role, shaped by her background as a trained engineer and years of experience within BC Hydro. In this conversation, Imogen explores Charlotte’s vision for the future, the goals ahead, and the pressing challenges of meeting rapidly growing electricity demand. With major infrastructure projects underway, systems to upgrade, and the need to engage and educate consumers, it’s a crucial moment for energy leadership in British Columbia.

Robert catches up with Elliot Richards for an in-depth discussion on the global automotive market, exploring China's growing influence, the current state of the U.S. industry, and the impact of tariffs on American manufacturers. They discuss the challenges facing the industry, recent technology advancements, and what the next few years could bring.  00:00 Discussion Points 05:00 Developments in China   13:00 Global Developments 14:50 CATL Batteries 17:25 Windrose Trucks  18:15 Industry Challenges  22:15 Technology Advancements  25:30 XPENG  29:00 Jaecoo & Chery 30:45 Jaguar Land Rover  34:30 Jaecoo 36:00 Chery History 38:00 Xiaomi 42:15 Maturing of China's Automotive Industry 44:00 Current Economy  46:30 Solar 47:20 Jim Farley (Ford) 50:00 USA & China Automotive Industry 53:00 Canadian Market  54:50 Korea  56:00 Next Few Years  57:30 Hybrid and EVs in China Sales & Charging  @fullychargedshow   @EverythingElectricShow   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric VANCOUVER - Vancouver Convention Center - 5th, 6th & 7th September 2025 Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electric-vehicles-uk #electricvehicles #evs #renewableenergy