EP #383] - How to A/B testing with continuous AI-driven experimentation and personalization.

Welcome to the eCommerce Lab Podcast! In this episode, we speak with Kai Carolyn Luttrell, Community & Education Lead at Kreator.ai, about harnessing the power of artificial intelligence to boost your Amazon content and take your strategy to the next level.We discuss how AI can help brands and creators develop more effective content, optimize their strategies, and uncover new growth opportunities in the competitive world of e-commerce.Discover how to integrate artificial intelligence into your content strategy, the possibilities it offers for Amazon, and how it can help you enhance your digital presence and scale your results.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

Strategies to scale your Amazon brand into DTCWelcome to the eCommerce Lab Podcast! In this episode, we’re joined by Sarah Carusona, CEO at BA-Commerce, to explore how Amazon brands can successfully expand into Direct-to-Consumer (DTC) and build a stronger, more diversified e-commerce business.We’ll discuss the strategies, challenges, and opportunities involved in moving beyond Amazon, including how brands can leverage their existing customer base, strengthen their brand presence, and create a successful DTC strategy.🎙️ In this conversation, we’ll cover:• Key strategies for scaling an Amazon brand into DTC• How to build a successful DTC channel alongside Amazon• Common challenges brands face when expanding beyond marketplaces• Customer acquisition and retention strategies• Building a stronger and more sustainable e-commerce brand• Lessons and insights from Sarah’s experience in e-commerceWhether you’re an Amazon seller, e-commerce entrepreneur, brand owner, or simply interested in the future of online retail, this conversation is packed with practical insights you won’t want to miss.🎧 Watch the full conversation and discover how to take your Amazon brand to the next level.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

AI is transforming the way Amazon sellers manage their operations from inventory and forecasting to automation, decision-making, and overall efficiency.In this conversation, Andrew Erickson, Founder of Inventory Hero, joins us to explore how brands can leverage Artificial Intelligence to optimise their Amazon operations, reduce inefficiencies, and make smarter, data-driven decisions.In this episode, we discuss:• How AI can streamline Amazon operations• Using AI to improve inventory management and forecasting• Automating repetitive operational tasks• Making faster, data-driven decisions• How AI can help Amazon brands scale more efficiently• The future of AI-powered e-commerce operationsWhether you're an Amazon seller, brand owner, agency, or e-commerce professional, this conversation offers practical insights into how AI can become a powerful tool for improving your operations and driving growth.Guest: Andrew Erickson — Founder, Inventory HeroWatch the full conversation and discover how AI can help you take your Amazon operations to the next level.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

AI is transforming the way e-commerce brands manage inventory, forecasting, and logistics. But how can you actually leverage AI to reduce stockouts, improve planning, and make smarter supply chain decisions?In this Ecomcy conversation, Shaheer Maqbool and Hamza Khan from easeamazon share practical insights into how brands can use AI to optimize their inventory & logistics operations and build a more efficient, data-driven supply chain.In this episode, you'll learn about:🔹 How AI is changing inventory management🔹 Using AI for demand forecasting and inventory planning🔹 How to reduce stockouts and excess inventory🔹 AI-powered logistics and supply chain optimization🔹 How e-commerce brands can make better operational decisions🔹 The importance of combining AI with human expertiseIf you're an Amazon seller, e-commerce brand owner, or supply chain professional, this conversation will help you understand where AI can create real operational advantages.🎙️ Guests:Shaheer Maqbool & Hamza Khan — easeamazon🎥 Presented by Ecomcy

What if your brand could optimize itself 24/7?Welcome to the eCommerce Lab Podcast! In this episode of The eCommerce Lab by Ecomcy, we're joined by Manuel Prinz, Co-Founder of Stealth Startup, to explore how continuous AI-driven experimentation and personalization are transforming the way eCommerce brands optimize their performance.We'll discuss how to move beyond traditional A/B testing by leveraging AI to run ongoing experiments, personalize customer experiences at scale, and make faster, data-driven decisions that improve conversion rates and maximize revenue.Whether you're selling on Amazon, Shopify, or other eCommerce platforms, this conversation will give you actionable insights into the future of conversion optimization powered by artificial intelligence.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

How to leverage live streaming to scale your brand on TikTokWelcome to the eCommerce Lab Podcast! TikTok Live has become one of the most powerful tools for boosting sales, connecting with audiences, and growing a brand authentically. In this episode, we talk with Desiree Shank, co-founder of Social Collective and a TikTok growth strategy specialist.During this interview, you'll discover how brands can leverage the power of live streaming to increase their reach, build trust with consumers, and convert viewers into customers. Desiree shares practical strategies, common mistakes to avoid, and the best tactics for scaling your business using TikTok Live.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

Welcome to the eCommerce Lab Podcast! In this new episode, we have a special guest, Lou Lou Durant, Founder & CEO of Nova Ecommerce Group, who will share key strategies on how brands can leverage the power of semantics to grow and scale on Amazon in 2026.We'll discuss listing optimization, the evolution of Amazon's algorithm, consumer behavior, and how a semantic search strategy can make all the difference in building more competitive and sustainable brands on the marketplace.If you want to take your brand to the next level on Amazon, this episode is packed with insights you won't want to miss. 📈🔥#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

How to maximise post purchase experiences to increase review velocityWelcome to the eCommerce Lab Podcast! In this episode, we’re joined by Jochen Hildebrandt, founder and CEO of SIMPI, to explore one of the most overlooked growth opportunities in e-commerce: the post-purchase experience.We dive into how brands can maximize customer satisfaction after the sale, create stronger product experiences, and build strategies that accelerate review velocity — turning happy customers into powerful drivers of trust, retention, and long-term growth. ⭐📦If you’re looking to improve customer experience and unlock more reviews that boost your brand performance, this conversation is packed with valuable insights you won’t want to miss.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

Welcome to the eCommerce Lab Podcast! In this episode, we talk with Chris McCabe, owner and founder of ecommerceChris.com, about how brands can strategically prepare and protect themselves for Amazon Prime Day.We'll discuss the most common risks, mistakes that can affect your account, and what actions to take to keep your brand safe while taking advantage of one of the most important e-commerce events. 📈🛡️#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

Welcome to the eCommerce Lab Podcast! In this episode, we'll be joined by Mario Simonyan, an intellectual property expert and founder of ESQgo, who has helped eight-figure brands recover over $20 million USD in lost revenue from unauthorized sellers and IP issues on marketplaces.We'll discuss how the landscape of trademarks and intellectual property on Amazon is changing, what sellers need to do today to protect their products, and how to avoid problems that can seriously impact a brand's growth on the marketplace.If you sell on Amazon FBA, manage a private label brand, or want to scale your eCommerce business securely, this episode will provide you with key information to protect your business and maintain your competitive edge.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo