
GBTA Europe Tech Committee - Rethinking Corporate Travel with AI
AI in corporate travel is no longer theoretical. It is operational.
In this episode of Business of Travel, the GBTA Europe Technology Committee takes a practical look at how AI assistants are being deployed across managed travel programs.
Host Lenny Hornsby speaks with Johnny Thorsen, a technology leader with hands-on experience implementing AI solutions, about availability, onboarding, ideal client fit, limitations, and measurable impact.
The discussion moves beyond buzzwords to address real questions:
- Where is AI working today?
- Where does human intervention still matter?
- What governance and data considerations must travel leaders understand?
For corporate travel managers and global program owners, this episode provides a grounded framework for evaluating AI tools in managed travel.
Speakers:
- Heinz Lennard Hornsby (Lenny) – Chair of the GBTA Europe Technology Committee
- Johnny Thorsen – VP Strategic Business Development, Serko Ltd.
Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License
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