Episode #017 - How are motorcycles designed and developed? w/ BMW's Ulli Ast
Right back at the beginning of season one of the podcast, before Covid and all the other jazz, I did a podcast about the choices motorcycle brands make and why they make them, with my friend Chris Northover. It was fascinating and allowed us to tackle some really tricky questions, the type of questions we've all sat around wondering.
This podcast is a direct follow on from that, tackling the hurdles and challenges of producing a motorcycle from scratch. Our guest is Uli Ast, a member of the Product Design team at BMW Motorrad. In this episode we cover the who, what and why of the production process from developing the idea to arriving at an end product.
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