5 Things our Meta ROAS Doesn't Tell You

Many people use AI the wrong way but what if you can leverage AI to power your marketing. In this episode, I share 3 ways I use AI as a marketer.I use AI for Data Analysis, Design and Automation.Remember to share and subscribe.

In this episode, you’ll learn how to supercharge your email marketing using the Claude and Klaviyo MCP integration.Sola Mathew breaks down how AI can help you create smarter data analysis and improve overall marketing performance inside Klaviyo.3 Free Claude + Klaviyo Prompts for Your AudiencePrompt 1: Campaign Performance AnalysisAnalyse this Klaviyo campaign data and explain:What performed wellWhat underperformedPossible reasons why3 actionable recommendations to improve future campaignsFocus on open rate, click rate, conversion rate, revenue per recipient, and audience behaviour.Prompt 2: Customer Segment InsightsReview this Klaviyo customer segment data and identify:• High-value customer patternsAt-risk customersPotential retention opportunitiesRecommended campaigns or flows for each segmentPresent the findings in a clear marketing strategy format.Prompt 3: Email Flow OptimisationAnalyse these Klaviyo email flow metrics and identify bottlenecks, weak-performing emails, and optimisation opportunities.Suggest:Subject line improvementsTiming adjustmentsSegmentation recommendationsContent improvementsA/B test ideasPrioritise changes based on potential revenue impact.

Is your Meta ROAS lying to you? Probably. We all love seeing a high Return on Ad Spend (ROAS) on our Facebook and Instagram ads, but it’s only a fraction of the bigger picture. Relying solely on the Ads Manager dashboard can actually hurt your scaling strategy.In this podcast, we break down the 5 crucial things your Meta ROAS doesn't tell you—from hidden profit margins and Customer Lifetime Value (LTV) to attribution blind spots. Stop optimising for vanity metrics and start scaling for true business profitability!Get The PLANT™ Revenue System Guide athttps://solamathew.com/plant/

Meta Ads (Facebook and Instagram Ads) will never remain the same post Andromeda. This is how to win the game in 2026.

The future of Meta ads in 2026 boils down to 3 things.Broad targeting, more diverse creative and DPA.Watch to learn more. If you want help with your Meta Ads, visit https://solamathew.com

Unlock the secrets of Meta Andromeda — the powerful AI system reshaping Facebook and Instagram advertising. In this episode of Digital Marketing Talk, host Sola Mathew breaks down how Meta’s new algorithm works, why old ad strategies are failing, and exactly what you need to do to thrive in the AI era. Whether you're a digital marketer, media buyer, or business owner, this is your ultimate guide to winning with Facebook and Instagram ads in 2025.Topics Covered:What is Meta Andromeda and how it worksWhy targeting is no longer kingHow creative fuels AI-driven ad deliveryCampaign structures that feed the algorithmReal-world tips to optimize and scaleTune in now and future-proof your ad strategy!To contact Sola Mathew, send email to [email protected] get the PLANT™ Framework mentioned, please visit https://solamathew.com/plant

In In this high-impact episode, e-commerce strategist Marissa Rodriguez breaks down how she’s helped brands generate over $100 million in revenue through smart strategy, global positioning, and scalable systems.Whether you’re building your first online store or looking to take your brand global, Marissa shares the exact mindset and methods she uses to help clients grow fast — and profitably. 💼 Perfect for:Shopify owners • E-Commerce Entrepreneurs • Coaches • Consultants • Product Creators • Digital MarketersLearn more about Marissa on her website: https://throughexperience.com/Digital Marketing Talk Podcast is hosted by Sola Mathew, a Digital Marketing Consultant and TEDx Speaker. Learn more about Sola at https://solamathew.com/about

Discover what Apple just revealed about AI in their latest research paper, “The Illusion of Thinking.” Learn how top models like OpenAI’s o3, Claude 3.7, and Gemini Thinking fail at true reasoning—despite sounding intelligent. Perfect for marketers, tech enthusiasts, and AI users who want to understand the real limits of artificial intelligence.

In this episode, Sola Mathew explores how Google’s new Offerwall feature for AdSense can unlock fresh monetisation opportunities for content creators and website owners. Discover how it works, who it’s for, and practical ways to implement it to maximize your earnings beyond traditional ads.Learn more about Google Offerwall

You have probably seen the viral Studio Ghibli Style animatins images created by many people using ChatGPT. In today's podcast Sola Mathew will guide you on how to create your own version and more.Tag Sola Mathew with your creations on Twitter/𝕏 https://x.com/globalsola