To Sell TV, The New 'Premium' Is 'Fandom'

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.  

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does "premium" even mean anymore?

This year's TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.

If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data.

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org's goal to encourage more conversation and less conflict.

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI's most popular applications in ad tech.

One reason regulators are paying more attention to data privacy? Their constituents care about this "kitchen table" issue. We open with insights from attending a duo of privacy conferences this week, the IAPP summit and IAB Public Policy & Legal event. Then, we turn to how retail media is mashing up with sports, opening up new opportunities across media and ad tech.