The Big Story podcast

Everyone's Launching An Ads Business - E164

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Instacart, Uber, Affirm and GoPuff are getting into advertising – and there’s a common thread driving their pursuit of profitability through ad businesses. Two biggies: killer attribution and access to young, digitally native audiences.

Otros episodios de "The Big Story"

  • The Big Story podcast

    BuzzFeed Goes Public - E174

    36:06

    BuzzFeed’s debut on the public market disappointed, but its advertising business is growing (and it’s planning more acquisitions). Plus, digital advertising in 2021 grew faster than it has in the history of advertising. We explain why.
  • The Big Story podcast

    A Lackluster Black Friday - E173

    38:12

    Black Friday didn’t have its “best year ever.” We get into the supply-chain issues and consumer-behavior changes behind the shift. Plus, how UK antitrust investigators are gaining oversight over Google’s Privacy Sandbox.
  • The Big Story podcast

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  • The Big Story podcast

    The Big Story: Zoom Ads And Apple’s App Ad Budget

    38:00

    The antitrust angle to Apple buying ads for apps with high subscription revenue, how Zoom’s advertising play could develop and why Unified ID 2.0 still hasn’t started testing in Europe.
  • The Big Story podcast

    McFirst-Party Data

    34:47

    Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.
  • The Big Story podcast

    The Big Story: The DTC POV On Identity Loss - E170

    36:01

    To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0  –  and even pursuing identity-less radio – to adapt.
  • The Big Story podcast

    Big Tech Secrets - E169

    42:25

    The business practices of both Facebook and Google came to light in unflattering ways over the past week. We go over highlights from The Facebook Papers and the recently released unredacted antitrust complaint against Google released. Plus: A recap of AdExchanger’s Programmatic IO conference in NYC.
  • The Big Story podcast

    The Mobile Consolidation Paradox - E168

    36:16

    Even though Apple is putting stress on the app advertising ecosystem, mobile ad tech companies are consolidating at breakneck speed and with eye-popping valuations. Guess it’s finally the “year of mobile” as an increased focus on privacy triggers an uptick in M&A.
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  • The Big Story podcast

    The Facebook Whistleblower - E166

    38:58

    If Facebook chose profits over safety, as the Facebook whistleblower alleges, what does that mean for advertisers? Plus: potential marketing repercussions from Facebook’s outage.
  • The Big Story podcast

    The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution

    39:44

    We discuss the rise of CDPs and the decline of two other marketing stalwarts: last-click attribution and Nielsen as the currency for linear TV buys. In all three areas, opportunity is knocking, as new tech and new companies seek to replace aging tech and measurement standards.

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