The Big Story podcast

APIs FTW, But IPs Are TBD

6/11/2025

The Big Story

0:00

31:31

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

Otros episodios de "The Big Story"

The Shifting Dollars Flowing Through Programmatic Pipes
hace un día
36:14
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.
Yearning For Earnings
13/11/2025
44:01
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
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APIs FTW, But IPs Are TBD
6/11/2025
31:31
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
The Power of Prebid
30/10/2025
34:27
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.
Rest In Privacy, Sandbox
23/10/2025
47:05
Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).
Prebid, Meet OpenAds
16/10/2025
42:18
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
The Trade Desk's Sell-Side Settlement
10/10/2025
35:18
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.
The Big Story LIVE: AI Unleashed
2/10/2025
32:21
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
Calculating The Odds On The Google Spinoff
26/9/2025
34:21
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google's sell-side ad tech monopoly.
What Ad Lawyers Are Saying About AI
19/9/2025
34:58
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

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