BuzzFeed’s debut on the public market disappointed, but its advertising business is growing (and it’s planning more acquisitions). Plus, digital advertising in 2021 grew faster than it has in the history of advertising. We explain why.
Otros episodios de "The Big Story"
Google’s Legal Drama Laid Bare - E179
36:06Are you ready for Google’s most recent legal drama? We cover the latest – and newly unredacted – eye-popping details from the state-led antitrust lawsuit against Google. Plus: the tech hiccups responsible for your most annoying CTV ad experiences.
More Ad Tech IPOs Ahead - E178
42:34A sneak peek at ad tech IPOs that might happen in 2022, along with a deep dive into Instacart’s advertising ambitions and why T-Mobile bought rideshare advertising company Octopus Interactive.
Ad Verification Turns Up The Heat - E177
38:11The ad verification space is full of green fields to expand into. Case in point: 2022 immediately kicked off with an acquisition by IAS and $100 million in funding for Human. Plus, interoperability and first-party data come together in NBCU’s first-party data platform.
TV Drama (Rerun)
35:59One of the most compelling soap operas of 2021 was the TV measurement debate. As the year ends, here’s one of our best reruns: the moment Nielsen lost its MRC accreditation.
Ad Tech’s 2021 Payout - E176
32:152021 brought both bounty (IPOs) and challenges (targeting). As ad tech surfed the wave of IPOs, it also weathered attacks on targeting and measurement, as online privacy increasingly became a priority for governments, platforms and people.
Mega Mergers - E175
31:23Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervious to the demise of third-party cookies).
BuzzFeed Goes Public - E174
36:06BuzzFeed’s debut on the public market disappointed, but its advertising business is growing (and it’s planning more acquisitions). Plus, digital advertising in 2021 grew faster than it has in the history of advertising. We explain why.
A Lackluster Black Friday - E173
38:12Black Friday didn’t have its “best year ever.” We get into the supply-chain issues and consumer-behavior changes behind the shift. Plus, how UK antitrust investigators are gaining oversight over Google’s Privacy Sandbox.
The Big Story: Zoom Ads And Apple’s App Ad Budget
38:00The antitrust angle to Apple buying ads for apps with high subscription revenue, how Zoom’s advertising play could develop and why Unified ID 2.0 still hasn’t started testing in Europe.
34:47Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.