Ep 29 - Behind The Brand with Nail Thoughts creator Katie Masters

Welcome to the beauty edit podcast, a podcast solely dedicated to the nail and beauty industry. In todays episode we are shining the spotlight on Christopher Finch, but you may know him as Mr Finch and Skin. We chat about the important topic ‘Overcoming Challenges in the Beauty Industry’ because despite what social media may portray, there are always hurdles and obstacles to overcome. As a male beauty therapist, Chris has a lot of experiences to share! His attitude towards his work, business and the industry is powerful and his story is truly inspirational. Keep listening to find out the obstacles Chris has faced, but more importantly how he persevered to become the successful business owner and therapist he is today and proved all the people who doubted him wrong. Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Mr Finch & Skin Instagram - https://www.instagram.com/mrfinchandskin

Welcome to our new segment, where we will be giving you a monthly roundup and lowdown on things that have happened to us and within the beauty industry throughout the month. What a month April has been! Listen in to find out how we have found the re-opening of our salon, our exciting new role as Elim Mentors and our experience attending Navy Educate. Hold on to you hats ladies and gentlemen as we have an incredible story to share with you that includes some pretty big names such as Number 10 Downing Street and Boris Johnson. We won’t say no more!

In today’s behind the brand episode we are getting to know Suzi Weiss-Fischmann, the co founder of O.P.I. Every now and again we become fan girls and this episode was one of those occasions. Suzi tells us how and why OPI was founded and how the brand has evolved to stand the test of time. So much so they are now celebrating their 40th anniversary! Keep listening to hear some very interesting insights such as how their iconic colours are named and how Suzie started the brand and spread the ethos of OPI around the globe. Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Suzi's Instagram - https://www.instagram.com/1stladyofcolors

In our new segment we aim to become your 'Beauty Edit Besties' by answering your industry dilemma's and beauty related questions. Todays dilemma was sent in by Claire from Spruce House who is wanting some advice on where to turn next as a close staff member has decided to leave. We share our experience on the emotional rollercoaster that comes with the beauty industry and some pathways to take when looking for new staff members. Follow the link in our bio to hear our opinions and advice on the subject matter of employed vs self employed and why we feel an upsetting situation can be flipped into a positive opportunity.  Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio

In today’s episode Rebecca Crawforth, owner of Navy Professional joins us to chat about and discuss how we can prepare our businesses for re-opening once the restrictions are lifted. Rebecca shares her advice on what we can be doing during our remaining time off to plan, prepare and perfect. We cover topics such as pricing, checking stock levels, policies, risk assessments and plenty more and chat about the importance of nailing the basics such as customer service and presentation.   We also use this as an opportunity to ask Rebecca all about the newly launched Navy Educate. Keep listening to find out what this highly anticipated course entails and why you should get involved! This podcast episode has been sponsored by Navy Educate. You can use code PODCAST10 for 10% discount when booking a place on one of their highly anticipated courses at www.navyeducate.com Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Navy Educate Website - https://www.navyeducate.com Navy Educate Instagram - https://www.instagram.com/officialnavyeducate Navy Pro Tools Website - https://www.navyprofessional.com Navy Pro Tools Instagram - https://www.instagram.com/officialnavyprotools

Welcome to the beauty edit podcast, a podcast solely dedicated to the nail and beauty industry. For todays behind the brand episode we are talking to Katie Masters, the sole creator of Nail Thoughts all the way in Santa Monica, California. As admirers of Katie’s through various social media channels such as Instagram and Tik Tok we felt it was about time we found out more about her incredible brand and how she has been keeping busy during lockdowns. We chat about the differences between the UK and the USA when it comes to beauty qualifications and find out how Nail Thoughts began. Katie is a true inspiration and shares with us how she has achieved her goals whilst remaining humble and honest. Not only has Katie built up a busy diary of clients from scratch, but she now creates online classes for other technicians and has recently launched her first collaboration with Kokoist. We cannot wait to see what the future holds for Katie but in the mean time we hope you enjoy this episode. Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Nail Thoughts Instagram - https://www.instagram.com/nailthoughts/?hl=en

In todays behind the brand episode we sit down and chat with Shantelle Booysen, the founder of Elim, a luxury medical manicure and pedicure range. Listen in to find out how a holiday to Thailand and a personal need for a solution to dry, cracked heels lead to the start of Elim. From tiny steps to great strides, Shantelle’s passion and enthusiasm for the industry has been clear to see throughout her journey. On a more personal note, we discovered the Elim MediHeel range last year through RE:New beauty here in the uk. After trialing the products between lockdowns at Ever Pretty Beauty Studio, we made the easy decision to switch out our current range for the incredible Elim products. The results we achieved with the Elim products were far better and longer lasting. We are now able to treat thick, hard calluses with ease and the mediheel peel eliminated the need for exhaustive wrasping. We are proud to announce that we are now Elim Mentors, if you have any questions regarding Elim and are thinking of training, please drop us a dm on Instagram @thebeautyeditpodcast or @everprettybeautystudio Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Elim UK Instagram - https://www.instagram.com/elim_uk/?hl=en -  RE:NEW Beauty Website - https://www.renewbeauty.co.uk

In today’s episode we are chatting to Liza Smith, a nail technician , session tech and salon owner with over 27 years experience! We are discussing ‘career opportunities within the industry’ to get a real insight into the career options out there for beauty therapists and nail technicians.  As CND’s education ambassador of the year, Liza has truly been there, done that and shares plenty of stories and experiences she has gained over the many years.   Keep listening to hear more about the types of roles available and why it is so important to form meaningful relationships and grab opportunities to allow your career to progress. Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Liza's Instagram - https://www.instagram.com/lizasmithnails/?hl=en

For our second behind the brand episode, we are joined by Nicola Elliot Moss, the founder of the much loved wellness brand, Neom Organics. Nicola shares with us how the pressures of a previous demanding career as a journalist lead her to create a solution to help relieve stress and anxiety. She shares stories from the early days, such as getting on the bus to the post office with orders, and tells us how Neom has grown to be a well-loved name 17 years later. Keep listening to hear some really interesting facts such as where the name Neom came from and what is in store for the future of this amazing brand. If you fancy a little bit of self-care, Nicola also tells us her must have Neom products right now. The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio Neom Organics Instagram - https://www.instagram.com/neomorganics Neom Organics Website - https://www.neomorganics.com

In todays episode we chat to Lesley Blair, the chair of BABTAC, more formally known as the British Association of Beauty Therapy and Cosmetology. Lelsey shares with us some valuable information about BABTAC such as when they were founded and why, plus we discuss in depth the benefits of being a part of a beauty association and what a membership really gives you. Lesley also updates us on their most recent projects, such as the Make Beauty Safe Campaign which aims to introduce a way of regulating the industry and ensuring all professionals are working at the same level in a safe way.  If you wish to purchase our new Affirmation Cards mentioned in this podcast please visit - https://the-beauty-edit-podcast.square.site Social Media Links: The Beauty Edit Podcast Instagram - https://www.instagram.com/thebeautyeditpodcast/ The Beauty Edit Facebook Group - https://www.facebook.com/groups/631161774134896/?ref=share Our salon, Ever Pretty Beauty Studio Instagram - https://www.instagram.com/everprettybeautystudio BABTAC's Website - https://www.babtac.com If you wish to sign the Make Beauty Safe campaign then please click here - https://www.change.org/p/government-makebeautysafe-make-the-unregulated-beauty-industry-safer-for-consumers?utm_content=cl_sharecopy_25120649_en-GB%3A6&recruiter=1137860200&utm_source=share_petition&utm_medium=copylink&utm_campaign=share_petition