Relational Marketing

Ready for a fresh, honest take on scaling your business? My friend Michelle Vroom recently had me as a guest on a live she hosted in her Facebook group, and it was such a fun conversation I wanted to bring it to you on the podcast. On this episode, we dig deep into the realities of scaling that most business owners aren’t talking about. We get real about the highs, lows, and “aha” moments we’ve each had both scaling and unscaling our businesses, and shed light on the pressures and the pivotal choices that come with growth. We also talk about why scaling is not a “one size fits all” journey, and the shifts we’ve each made to find alignment and simplicity in our own ways.You will learn:The unseen pressures and realities of scaling that most online entrepreneurs face.Key signs it might be time to pivot your business model.How to create a business that fits your life (and not the other way around).Why relationship marketing and high-touch offers might be the next big things in 2025.The truth about mindset work and why it’s only part of the business building equation.This is a candid conversation about the behind-the-scenes of building a successful business and navigating the unexpected costs – both financial and personal – of getting to the top. If you want to hear our unfiltered truths about scaling and how you can create a business that truly supports you, don't miss this episode!Click here to learn more about Michelle.Text us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

It’s election week in the U.S. and many of us are feeling distracted and emotional. Running a business when there are big things going on in the world can be totally overwhelming - of course it is going to feel hard to show up in our lives and businesses when the world around us feels anything but simple!In this episode, I’m addressing the very real impact that major events - whether it’s elections, natural disasters, or personal crises - can have on our ability to stay focused and run our businesses. I'll share practical strategies to balance staying informed while also protecting your mental well-being, and how to give yourself grace during times when your best doesn’t feel good enough. These insights aren’t just for this election week... they’re tools you can apply any time life throws you a curveball.You will learn:Why it’s completely normal to feel distracted or emotionally drained by current events and how to make peace with that reality.The importance of setting boundaries around news and social media consumption, and how to find the right balance for you.How to simplify your business plan and prioritize the bare essentials during stressful periods.Tips for working in short bursts when focus is limited, and why adjusting expectations is key to long-term sustainability.Ways to channel your feelings into positive action and find areas where you can make a real impact.If you're struggling with how to manage your business when the world feels upside down, this episode is for you. Tune in for some grounded advice and a gentle reminder that it’s perfectly okay to be human - and that taking care of yourself might just be the best business strategy there is.Text us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

Are you focusing on the right goals for your business?Today we’re talking about something that was inspired by my clients and a lot of the work that we've been doing around goal setting and business planning. I’ve realized that people need something a little different with goal setting than we have seen in a little while.And that’s results vs process goals. You’re probably familiar with results goals, but process goals are also important when it comes to business. On today’s episode of The Simple Online Business Podcast I’m discussing the different types of goals, how to shift your mindset from results goals to process goals and the benefits of focusing on process goals.I’m hoping this episode will help transform your approach to achieving your business goals.YOU’LL LEARN:The difference between results goals and process goals in goal setting and business planningHow embracing process goals can lead to a healthier businessWhy process goals matter and how they can transform your resultsThe importance of creating simple, achievable process goalsText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

Have you ever thought about the opportunities of entrepreneurship today?I think it's worth reflecting on how incredible it is that we have the opportunity to create our own businesses in a way that is more accessible than previous years. There is more opportunity and a lower barrier to entry than ever before.On today’s episode of the Simple Online Business Podcast, I’m talking about modern entrepreneurship and the unprecedented opportunities available today. I’m discussing the flexibility, accessibility, and potential for growth that modern technology provides to make pursuing entrepreneurship a possibility. YOU’LL LEARN:The greatest advantages to running a business in the modern worldHow to market your business and reach a global audience with minimal costsWhy it’s important to value your business regardless of your earningsText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

Today I’m taking you on a deeply personal journey through the evolution of my coaching business.I was inspired by a recent Q&A session I did on my Instagram stories about a little over a month ago. I’m reflecting on the highs and lows of transitioning from one-on-one coaching to group coaching and then back again.I’m vulnerable and packing this episode with honest reflections and valuable lessons for anyone navigating the complexities of running a coaching business. Whether you’re considering scaling up or down, or just looking for some advice, I hope my journey inspires you to find your own path.On today’s episode of the Simple Online Business Podcast, I’m talking about the ups and downs of my business transitions and the importance of aligning business with personal values for a sustainable work-life balance. I’m also discussing the benefits of my current model, emotional challenges, and regrets about past decisions. YOU’LL LEARN:How a lower-revenue business with fewer expenses can be just as profitable and more sustainableThe current trends in the coaching space and why one-on-one support remains valuableWhy you need to be self-aware when making business decisionsHow to evaluate your current business model to decide whether your business aligns with your personal goals and valuesText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

Have you ever wondered if you really needed a business coach all the time?There is a common misconception that one must have a business coach to succeed. Each entrepreneur's journey is unique. What works for one person may not work for another. The key is to understand your specific needs and circumstances.On today’s episode of the Simple Online Business Podcast, I’m discussing the difference between wanting and needing a coach, the importance of personal investment in coaching, and the various ways a coach can support an individual in their business journey. YOU’LL LEARN:The benefits of having a business coachHow you can achieve true growth simply from the actions you personally take in your businessWhy it’s important to have a space where you can be vulnerable and express your feelings without judgmentHow understanding your motivations can help you make informed decisions about your coaching journeyText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

Are you feeling the weight of social media burnout?You’re not alone.Marketing is feeling hard. A lot of you are feeling like you’re not getting the results you want and people aren’t seeing your stuff.There’s a lot of reasons for this, but instead of changing your thoughts about social media I wanted to give you another option to marketing.Marketing has been around for thousands of years, long before social media, so there are other ways to market your business.On today’s episode of the Simple Online Business Podcast, I’m talking about relational marketing as an alternative to the often-exhausting traditional social media marketing. I discuss how building genuine connections can be more effective than the overwhelming content creation approach.YOU’LL LEARN:What relational marketing is and how it can be an alternative approach to traditional social media marketingHow to build genuine relationships and connections in marketingWhy authentic connections are more effective than the overwhelming amount of content creation you’re putting outThe 5-step approach to implementing relational marketing strategies effectivelyText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

Today I’ve hit a major milestone - the 300th episode of my podcast!When I first started the podcast in 2018, my biggest fears were that I would run out of things to talk about and that I wouldn’t stay consistent and stick with it.While I took a podcasting break last year, I’ve otherwise been consistently publishing weekly episodes for over 6 years. WILD!!One episode a week for 6 years has added up to a massive back catalog of value for people to benefit from.On today’s episode of the Simple Online Business Podcast I’m talking all about the power of small simple steps that you do consistently for long enough to see the results pay off. Specifically, I’m talking about the concept of a 90 Day Challenge for business growth and why it’s so valuable for growth. I’m also giving you the 5 daily essentials that I give my clients to help them know exactly what to do to create results in their businesses. You’re not going to want to miss this one!YOU’LL LEARN:How to grow your business in 90 daysHow to breakdown your goals into manageable steps that help build momentum over timeWhy being a part of a supportive community can significantly enhance your motivation and accountabilityHow a positive mindset can significantly impact your actions and outcomes when it comes to business successText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

The journey to going after big goals is often challenging. Today I’m sharing a little bit about my personal life that had a lot of lessons in it that I think are relevant to business.I've faced my fair share of rejections and self-doubt over the years. Reflecting on my 15 years of volunteering and my dream of joining the executive board of an international organization, I realize how important resilience is. Rejection is universal, and how we react can vary. On today’s episode of the Simple Online Business Podcast I’m chatting about the sting of rejection, the not-so-glamorous tasks that build character, and the wisdom from trusted mentors. It's all about going all in on your dreams, balancing that confidence with a touch of "what if it doesn't work out," and always thinking about the value you bring to others. YOU’LL LEARN:How to give yourself permission to go after your goalsHow to embrace rejection as a part of your journey and learn from itThe importance of mentorship and surrounding yourself with supportive individualsHow to overcome discomfort and build confidenceHow to focus on the value you bring to others and use it as motivationText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.

We’re diving into a topic that I know so many of you can relate to: the "feast and famine cycle" in business.You know, those times when your revenue is all over the place, with some months feeling like a feast and others like a famine?This kind of revenue pattern in business is really common, and there are several reasons why businesses tend to have this kind of “feast and famine” pattern of big months followed by quiet months. On today’s episode of the Simple Online Business Podcast I’m discussing the reasons why the feast and famine cycle happens and what to do about it based on the reason why it’s happening. YOU'LL LEARN:How to navigate the feast and famine cycle in businessThe impact of seasonal trends on business revenue and how to set realistic expectationsThe importance of planning and the tools to use to help make informed decisionsWhy staying visible and engaged with your audience, even during periods of stability, can help maintain momentum and prevent income dipsText us and let us know what you thought of the episodeLet's connect! Ready to know what to do to reach your business goals? Click here to book a 50 minute Business Planning Intensive call with me. Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more. Got questions or thoughts about the episode? I'd love to hear from you! Send me a DM on Instagram.