The B2B Marketing Gap Podcast

What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing a proper marketing strategy.In this episode, I’ll break down:✅ Why this happens (and why it’s not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you’re stuck in the cycle of endless marketing requests with no clear strategy, this one’s for you.👉 Need help getting strategic? Download my 6-Step B2B Marketing Strategy Guide for free: https://b2bjade.com/resources#6-steps-freebieDownload my Marketing Review template: https://b2bjade.myflodesk.com/marketingreview📌 And if you're ready to go all in, join B2B Breakthrough Academy – my step-by-step marketing strategy course: https://b2bjade.com/breakthrough-academy🔔 Don't forget to like, subscribe, and hit the bell for more B2B marketing insights every week!#b2bmarketing #b2bmarketingstrategy #marketingstrategies

If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/@B2BJade » PODCAST:⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠https://www.tiktok.com/@b2bjade » INSTAGRAM:https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/When leadership doesn’t understand marketing’s role in growth, you’re left fighting for budget, clarity, and direction - while being asked at the end of the quarter: “Where are the leads?”🔎 In this video, I break down:✅ The biggest mistakes that keep B2B marketers stuck in ‘task mode’✅ Why leadership doesn’t see marketing as a growth driver✅ How to shift leadership’s mindset and create a strategic B2B marketing planIf you're a B2B marketing manager  tired of being overlooked, this video is for you. Drop a comment with your experience - have you struggled to get buy-in for B2B marketing strategy?🔔 Subscribe for more B2B marketing strategy advice, marketing plan tips, and leadership insights.#b2bmarketing #b2bmarketingstrategy #marketingmanager

If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : ⁠https://b2b-breakthrough.circle.so/ch...► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠► ENROL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-in... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade » PODCAST: ⁠https://open.spotify.com/show/1ocoevu... » TIKTOK: ⁠  / b2bjade   » INSTAGRAM:  / b2bjade   » LINKEDIN: ⁠  / b2bjade   Marketing Review template freebie »https://b2bjade.myflodesk.com/marketi... __________ABOUT B2B JADEI've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠In this video, I’ll take you through:✅ Why so many b2b marketers lose their spark (and how to recognise the signs)✅ How I reignited my passion by reconnecting with my authentic self✅ The practical steps you can take today to bring energy back into your roleIf you’re feeling uninspired, overworked, or just disconnected from the strategic marketer you want to be, this is for you.📩 Drop a comment - what’s one thing that used to excite you about marketing that you want to reconnect with?🔔 Subscribe for more B2B marketing strategy tips, career advice, and real talk about the challenges we all face.#b2bmarketingstrategy#b2bmarketing#marketingcareers

Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade  » PODCAST: ⁠https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: ⁠ https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: ⁠ https://www.linkedin.com/in/b2bjade/ Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about ⁠ I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. What You’ll Learn in This Video: - My proven framework to structure your B2B marketing strategy - The key marketing activities that actually drive results - How to align marketing with sales and leadership expectations - Where to focus your efforts for lead generation and business growth - A step-by-step approach to creating a strategy for small teams Who This is For: - B2B marketing managers who need a clear, actionable strategy - Small business marketers looking for a structured marketing plan - Anyone responsible for B2B lead generation and business growth A strong B2B marketing strategy is essential in 2025. This video will help you move beyond ad-hoc tactics and build a plan that delivers real results. 📌 Subscribe to my channel for more practical B2B marketing insights and strategy tips. #b2bmarketingstrategy #b2bmarketing #b2marketingplan

Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/ ► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100 ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=43167580e4344e2a » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠ RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget.You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ABOUT B2B JADEI've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.HERE'S MY STORY: https://b2bjade.com/about